My WordPress Training Progress

Hey what’s up my friend?

I’ve been asked several times from other friends and bloggers what’s the current situation of my upcoming WordPress training so I thought out of writing this article instead of answering everyone the same thing on different channels.

You finally finish your training and then what?

Well, that simplistic sounding “then what” happens to be a ton of stuff and since I don’t want to take much of your time, I’ll briefly mention what still needs to be done.

Sales Page

I’ve got some help writing the sales page, now I think I may rewrite the whole thing again, not sure if it will convert as well but at least I can blame myself for it instead of someone else.

  • Get the sales copy story to flow properly
  • Include some eye candy including graphics and pictures
  • Add some screenshots from the training itself

Content Creation

I still need to finish creating some stuff that should be ready already but it is what it is.

  • Record the Welcome Video
  • Finish recording the first three videos for Module 01
  • Finish writing the fast-track report
  • Create the mindmaps
  • Finish the checklists
  • Write the case studies for the $700, $1500 and $40K websites
  • Create a free report for those people who decide not to buy
  • Shoot a brief sales video (this will be implemented at last)
  • Create the resources page

Affiliate Material

I could probably outsource this (and I may) but that’s beyond the point of this article so this is what needs to be done:

  • Finish the JV Blog
  • Create all the affiliate material including swipes, social media updates, review examples, etc
  • Create the banners, just two versions (static and animated) of the most common sizes will do although I may create more when the training is released
  • Test and implement an affiliate plugin that works directly with Clickbank

Adding More Value

There seems to be a lot of debate about upsells and downsells, to be honest I’ve never seen anyone going apeshit when they are asked “Will you like fries with that?” so if the offer is right, I don’t see why I shouldn’t do it.

Now having said that, I don’t truly believe in one-time offers per se because it literally forces you to make an impulse buy and that’s not cool with me.

I WILL create some upgrade offers but it will be up to people to get them as soon as they make their initial payment or when they have seen some of the training and decide they want more (so they can still get the offers from inside the training).

  • Create the “Done For You” material
  • Define a compelling personal coaching offer
  • Define an automated pay and sign-up calendar for Skype consulting calls

Technical Related

This is all the geeky related stuff, it’s actually what has been sucking my time like there’s no tomorrow but at least I can offer to do this as services later myself.

  • Finish creating all the different levels
  • Implement security with the membership script
  • Define, install, configure and test the helpdesk software
  • Plan out what a free member has access to including resources and probably Module 01


The sales page has been the most difficult part of all of this but mainly because *I* overcomplicated it.

There’s no doubt that if you have a great program but a lousy page, it won’t sell (unless you are already a known marketer) so I didn’t want to take that chance.

I have several friends that happen to have huge subscriber’s lists so in an effort to help their students out, they created this insane “must have” checklists, I freaking panicked when I saw them the first time.

So I decided to not give a damn about what these big affiliates may think about it and do what I feel is right instead (otherwise this training is never going to be launched!)

For the content creation part, that’s all my fault. I had to learn a lot of new programs and things to get all this working like it’s supposed to including mindmapping software, video editing, graphic software, audio editing, the list just goes on and on.

This is exactly when I understood I’m not really an Internet Marketer, I’m still the same IT guy that loves to learn how things work and even though money loves speed, I’m pretty sure I already got the hang out of all of this which is a good thing, because now I know how long does it take for each activity to be completed and I can outsource these tasks properly and accordingly.

The affiliate material will be created in probably just two days at most so I’m not too worried about that.

For the upgrade offers, the only thing that worries me a bit is that nobody takes them but the worse thing that can happen is exactly that so I’m still going to go forward with those.

And for the techie related stuff, that’s exactly what I’m working on today, finishing all the levels, securing the content and hopefully finishing the sales copy as well (the written part).

Your Time To Shine!

I know my product creation process may sound too complex (believe me, it’s not THAT crazy I just kind of overcomplicated things myself) but I still want to know where you are at in case you’re currently creating an information product yourself.

Let me know in the comments area and thanks for reading all about my product creation experience!


PS. Did I say I want to have ALL of this ready for next week? Yikes!

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  1. Reply

    Hey Sergio,

    You can do it man! Just stay focused and I’m sure you will get everything done for your first product launch, and it will turn out to be awesome!

    I’m not currently creating a product myself but I have some things in mind I’m working on and I want to launch my podcast in iTunes this fall since I’m already doing some interviews with inspiring entrepreneurs. I also have a part-time job and law school that takes up my time, so to be able to focus and to stay productive is key in order to get everything done! I still need to get better at both, but I think having some pressure at times, will only get me to work even harder and get more things done.

    Let me know when your product is ready, I’ll be happy to do a review for you. Also I can interview you for my site at some point if you want, that would be fun :)

    Keep up the good work!


    1. Reply

      Hey Navid, I’m aiming for next week no matter what, of course what I mean by that is just submitting the training to CB I don’t know how long it takes to get a product approved but I hope it’s quick.

      You’re doing an amazing job already and I think you should definitely go for the podcast show, I know a few persons that made their entire business around podcasts (just search for Joey Kissimmee to see what I mean)

      Thanks for stopping by and yeah man, let’s do that interview shortly as well, I’ll be honored to be in your show! ;-)

    • helio laguna "Heliosaki"
    • August 9, 2013

    -Hey Sergio!

    u rocks men, u r one of my marketers heroes,
    i´m wating for this baby

    can u send me a early link to get inside ASAP?

    See u for the big day

    Your content follower


    1. Reply

      Hey Helio, I’ll let you know privately as soon as this is ready to rock, thanks! ;-)

  2. Reply

    Always the same. More work than there are hours in a day.

    Have decided just to do what I can each day and carry on.

    If some people don’t like your rough and ready gravatar,

    use that civilized looking pic on the front of the video….promoting
    your give away…

    would make a nice Gravatar…No Raccoon eyes there either! and

    Use your Mouthy one when you are dong a Rant!


    1. Reply

      Hey Cararta, so you don’t like my current beautiful avatar then? I like how you labeled my other picture as “civilized” lol

      Thanks for stopping by! ;-)

      1. Reply

        No No No!
        Sergio I do like your rough and ready gravatar….as I remarked when I first saw it, saved you the cost of getting a cartoon one created!.

        It is very branding…Better than Marc M.s Red Hair…cause all you have to do
        is tuck on a pair of Yellow glasses and stand in front of your Green Screen!

        Not very Sexy Saying it plain and simple! so have two….they are in the budget!

        As for sales letter and upgrades and oto etc. I’ve noticed some interesting developments lately….some pretty good marketers are including extra choices to buy on the first page…..
        get the basic, get an upsell and sometimes even the ultimate offer!
        Three buy buttons on ONE sales page.

        Some still include another chance after you decide, some don’t….

        Talk to some of your buddies…like Daniel Sumner…he probably knows from
        experience what works!


  3. Reply

    Woohoo you are so close man keep it going! A lot to talk about here so won’t go through it all, but I do find copy quite hard and have to be in the right mindset to write it. I have some cheat sheets to help me and a few examples which I use to help me. Once I get in the zone it’s ok. Just remember to solve the problem Sergio and get that call to action right.

    As for upsell, get something in there. Think about a related upsell and plug it in. You are losing money if you don’t. Offering upgrades is good in the members area but upsells will convert way better in the sales flow.

    Looking forward to it Sergio.


    1. Reply

      Hey thank you Dan!

      Definitely following your advice man, I would be doing them a disservice if I didn’t!

      Thanks for stopping by and giving me your tips, highly grateful! ;-)

    • Guy Martin
    • August 9, 2013

    Hey Sergio,

    See you a lot on FB. Is this your first product?

    I’m working on creating a web product with a friend and I find your post very helpful in understanding what it all entails.

    I think I’ll use it as a guideline to see where I’m at with my product.

    Meanwhile I’m looking forward to seeing what you’ve come up with. The whole process seems very exciting and exhilarating.

    Thanks for the info and good luck, Sergio.


    1. Reply

      Hey Guy, this is my first product, yes!

      Glad you found this useful, let me know how it goes! ;-)

  4. Reply

    Hey Sergio,

    It sounds like you are almost done. I agree with you, I think that the copy is the most difficult part.

    Is your product going to be in the form of a membership site?

    It sounds like it’s going to be an extremely successful product launch.

    I have been working more on my product.. Who did your graphics for your product or did you do them yourself?

    Never thought about doing affiliate marketing swipes for my product.

    I am excited for you, keep letting us know about your product creation progress.

    1. Reply

      Hey Susan, pretty much agree that I’m almost there!

      Anytime I hear the word “membership” the first thing I think about is recurring payments and this product won’t have that.

      It IS going to be a membership program because you’ll get to share with others while learning at the same time but that’s it.

      I outsourced the graphics but I did the covers myself and will create the banners myself as well. There’s one rule I always follow “if somebody can’t do something better than myself, then there’s no way I’m outsourcing it.”

      The more affiliate material you can create, the better and yeah, email swipes are a must even if they are not used exactly as they are, most (smart) affiliates rewrite them anyway but they are useful because they can be used as a starting point.

      Thanks for stopping by Susan and yeah, some updates coming up next week! ;-)

    • Jan Koch
    • August 11, 2013

    Hi Sergio,

    thanks for the update man!
    Can’t wait to see that thing go up and running, I’m sure it will be stuffed with great content :-)

    As I’m also creating my first online course, it’s very interesting to see where you spend your most time. That makes planning for me a lot easier!

    Keep us posted!

    1. Reply

      Hey Jan, thanks man. I’ve been making a TON of progress but there’s still a lot of things that need my full attention.

      I’ll update you very soon, thanks for stopping by and for your “other work” as well, I think you’re doing a terrific job there! ;-)

    • Patrick Griffin
    • August 12, 2013

    This IS getting finished.

    1. Reply

      Love your blind faith on me Patrick, not sure if this is going to be fully ready on this week but I’m surely giving it my best.

      Thanks for your personal support on this specific product, I’ll be forever grateful for your assistance!

    • Victor Björklund
    • August 13, 2013

    Hi Sergio,

    This sounds awesome!

    Victor Björklund

    1. Reply

      Glad this sounds awesome for you Victor!

  5. Reply

    Hi Sergio,
    Doesn’t it feel great to almost be at the finish line! I look forward to hearing that you have everything up and running!

    1. Reply

      Hey George, it feels awesome but stressful too at the same time LOL

      It’s almost ready man, will contact you soon, take care! ;-)

    • Theodore Nwangene
    • August 13, 2013

    Hey Sergio,
    I guess I’m one of those guys that have been asking you those questions and, i can see you’ve really gone far now which I’m very happy for.

    Now, just like Navid said above, we all believe in you, we know you can do it so, just stay focused and finish it up man.

    I’m very certain that this product of yours will be a bomb :), can’t wait to hear your success stories man.

    I’m not creating any products yet but, I’m currently working on a few sites.

    More strength to your elbows my man.

    1. Reply

      Hey Theodore, yes you have been one of them (amongst many others) and I want to tell you I really appreciate your interest in this training.

      Not a problem if you either work on information products or a website, in the end it’s still work and that always pays off.

      Thanks for stopping by, will get in touch with you soon, cheers! ;-)

    • Adrienne
    • August 27, 2013

    Hey Sergio,

    Everyone is beating me on the product creation process. Darn it!!! It’s my own fault though. First I was dragging my feet, then I decided what I wanted to do but ran into problem after problem that’s kept me from moving forward. I’ll get there though, it’s all laid out, the membership site is purchased, I’ve finally got new hosting almost in place and then I can start cranking.

    I’m so excited for you my friend. Congratulations and I have no doubt this will be a big success. Hey, let me know when you’re ready to launch okay!

    Great going.


    1. Reply

      Hey Adrienne, I know that you have been interested in product creation for a while and I think most of us go through the same thing when it’s the first time we do it.

      It’s unbelievable but the domain I registered for my training is almost one year old already, I can’t believe it has taken me one full year to complete it but hey, better late than never right?

      The cool thing is that you sound WAY BETTER than when I got started because you already have a lot of things in place so I can’t wait to check what you decide to come out with, I’m pretty sure it will be awesome!

      Thanks for the kind words and sure Adrienne, I’ll fix you up a bit ahead of time before going live in case you want to either promote it, review it or just for the heck of checking it out! lol

      Take care and talk soon! ;-)

    • James Robinson
    • September 1, 2013

    So how did it go? Is it up and running yet? By the way, me too. I have trouble putting up my sales page too.

    1. Reply

      Hey James, just finishing some last minute technical details, sales page is up and practically finished now.

  6. Reply

    HI Sergio,

    looks like you have been very busy, I know the sence of relief that comes when you have finsihed something, all you need to do then is make a big stash from your efforts.

    Good Luck


    1. Reply

      What’s up Robert, sorry for the late reply man (long story) I agree completely with your remarks on this, hope you’re doing good man, take care!

  7. Reply

    Reworking some stuff and ran across a link (old one) to Sergio so though I’d check and see
    what you have been up to,….

    Maybe you’d like to re-read where the link came from…been awhile!

    1. Reply

      The only reason I didn’t mark your comment as spam is because I do know you Cararta but I don’t have an idea of what you mean with your message… at all.

      Hopefully you can elaborate a bit further, this article took a while to write, the least you could do is read it and comment on it instead of just thinking I’ll approve anything you write here.

      Having said that, hope you have a great weekend and do take action on what I’m saying here! ;-)

      1. Reply

        Hi Sergio,

        I read this article several weeks ago and commented.

        Was working on changing around some post on my site and wondered (since you seem to have been not online so much lately)
        What you were up to and
        if you had posted a new article about how you are coming
        along with your Product Creation.

        What I think I have learned from watching and reading around here.

        If I ever get brave enough (or is it crazy) to take on Product Creation
        1. My first efforts should be directed at finding a Big Need, then figuring
        out a small part of it that I know the answer to or can get some help
        creating the answer to.

        2. After determining where I am going, my second rule would be to make it
        small….create the content, videos (necessary evil these days), do my freebie
        and tie it all together. Then get some Knowledgeable private reviews on
        what I have created….

        a. item really answers a need?

        b. product produces results promised?

        c. Ease of use

        d. room left for and OTO that adds value
        to my product, but not necessary to produce results promised…eg: a plugin or
        even an eBook expanding on basic offer listing resources (free and paid?) that
        I have used and recommend.

        3. Have left a ton of things out, including the background technical stuff and setting
        the product up on its own domain, security etc.

        4. I have paid attention…the stress level is unbelievable and can affect how you
        work and your results and progress as time goes by.

        5. Might be better to get some “Looks” from a trusted friend or mentor when
        very early in the creating decide if I should continue on or STOP! and
        if not stopping, what do I need to change…A tell it like it person is required.

        All of that said, I think I’d add to all my videos a transcription that is easily accessible
        while watching the videos.

        I have a very Southern American English accent and sometimes people who can read English better than they understand Spoken English buy products!

        And I’ve noticed on some Offers that I have bought….some of the videos will occasionally have such poor sound…that for me it is not useable so a transcript I could either print or copy to notepad so I could refer to it would be great!.


        1. Reply

          Hey Cararta, now THAT’s a pretty epic comment!

          I think you already know a lot and should be taking more action now, I know how scary can it be to release something for the first thing because people are going to be able to judge you but hey, it’s the only real way to “make it” so the sooner you act on this, the better.

          Hope you’re having a fantastic Sunday and sorry if my first comment came a bit harsh, I just didn’t understand it, cheers! ;-)

          PS. Your plan rocks, never over complicate it, start small, don’t make the same mistakes I did.

    • Adrienne
    • December 24, 2013

    Hey Sergio,

    Wow man, and now you know why I totally freaked out too. Now in all honesty a lot of my crap was out of my control but I did really freak out when I realized I now have to teach myself how to create a membership site. I have a friend that created one so she let me log into her back office and I tell you I started having nightmares. I knew it would take me months to just figure this out let alone build it. Then I had to shoot the videos and do everything else you’re talking about here.

    Creating your own product is important to get your name out there but my goodness there is so much involved behind the scenes.

    I agree with you on the OTO crap. I’m sorry but how the heck do I know I’m going to want it until I get my hands on the product and start with that. I’m not an impulse buyer, I never have been so you’re never going to get me on one of those. I think it’s unfair but I’ll stay on your list and if I think it will benefit me later I’ll buy it. I’m not that darn cheap.

    You’ve done so much of the work already so I know you’ll finish it. You’re determined to get that done so I know you will. Good luck with it all Sergio and I’m excited for you.

    Happy Holidays!


    1. Reply

      Hey Adrienne, well now you know why I haven’t been able to release my WP product yet haha but hey, at least it’s getting launched in the next days (finally!)

      I’m pretty sure you’ll be able to publish yours in 2014 as well so I’ll be rooting for ya.

      Thanks for stopping by and hope you’re having some fantastic holidays Adrienne, take care and talk soon! ;-)

    • Sherman Smith
    • December 25, 2013

    Hey Sergio,

    This is great that I found you because I’m in IT too. There’s not too many of us doing online marketing, but I can definitely see how serious you are about doing this. As I was reading, I was like man, this guy is on a roll. It looks complicating, but I know it’s not. I’ve only written one ebook and I use an attraction online system, which made it easier for me. But I definitely tip my hat off to you for getting it going! Look forward to hear about the outcome!

    Thanks for sharing!

    1. Reply

      Hey Sherman, so you’re a fellow IT? That’s always nice to hear! ;-)

      And yeah, this project has been a bit rough but I think it is because I was a perfectionist so I wanted to do everything perfect right from the start.

      Thanks for stopping by and for supporting me, I’m releasing this in the next days, take care!

      PS. Is your attraction system MLSP by any chance? I saw it on your blog and I remember it was like $37 or $47 a month, is it now like $147 a month?

  8. Reply

    Hi Sergio,

    I will be going through your stages soon as I finally get on with my mentoring course. 2013 was a bit of a waste of time but 2014, so far is on track.

    I certainly will follow your blog and visit often and learn from you and perhaps share my experiences. To be honest, the sales letter panics me a bit, but I always say consult specialist. Luckily in our mentoring group we have a copywriter who will review the sales letter.

    Wishing you all the success for 2014

    1. Reply

      Hey Liliana,

      Sales letters and copywriting are definitely not my thing but I’m interested in learning a bit more about it.

      At the time being, I normally write some stuff myself but it may be re-written by a professional copywriter afterwards.

      I think it’s pretty cool that you guys have a copywriter expert at your services inside your mentoring group.

      Thanks for visiting and I wish you all the best on this 2014.

      PS. Let me know if I can help you in any way.

    • Tandy Elisala
    • January 11, 2014

    Wow Wow Wow. I LOVE your blog. I’m going to follow you and all your content moving forward. You read my mind and I’ve been going through the same things you have been and making things more complicated for myself in the process:-) Now, I’m working hard to build the plane as I fly it!

    1. Reply

      Hey Tandy, glad you liked my site and I loved your last sentence:

      “…working hard to build the plane as I fly it”.

      That is a fantastic mindset!

      Thanks for your kind message and all the best with your own challenges Tandy.

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