Hey I’m back!
I don’t know if you missed me or not since the latest post I wrote (productivity hack: the lockdown method) was published a month ago but I’m finally back and getting my creativity juices ready to flow!
There’s a lot that can happen in 30 days so instead of telling you all my adventures so far, I’ll give you the most important things that happened…
- I got interviewed by Aweber and earned $50 for my time with them (great people!)
- The Marketing With Sergio blog is going under some heavy changes (I’ll explain below)
- I’m changing something regarding Affiliate Marketing on this blog…
- I’m finally writing a short book with a “twist” to give away
- Including a video campaign as a “freebie” for branding
- Why you should pass the marketing funnel of death as soon as possible
- And I also have a few extra things to write about so keep on reading!
The AWeber Interview
I definitely root for the Aweber team and even though I know some people don’t feel the same about them, I have nothing against this company or their services, I just think they are great!
The interview was pretty simple, I just woke up one day, logged in to Aweber since I wanted to see some stats and I got this flying window displaying a message asking if I wanted to participate in an interview and given the fact that I rarely “win” anything, I just thought “why not?”, filled everything and carried on with my tasks for that day.
A couple of hours later in which by the way I was still sleepy I received a phone call, I couldn’t even identify somebody on the other end was speaking in English to me so I just said “I can’t understand you” a few times in Spanish (the reception was very bad) and then I heard a “oh I’m sorry” and then I immediately remembered about filling that form earlier and said “oh no no no no, wait it’s me, it’s Sergio Felix, who am I talking to?”
And then the interview was ON like Donkey Kong.
I got interviewed by Jessica Ivins an UX Designer & Researcher from the AWeber team.
We took it from the phone to a GoToWebinar call, spoke for about an hour (maybe a little bit more) they asked me so many things that I thought this interview would be AMAZING to share with anyone interested to know how I got started online, what am I doing right now, where I’m going, etc., the interview was simply incredible but I’m afraid I don’t have the recording (I didn’t ask for it either, I don’t want to put them in a position to say no and then both parties be all akward about it).
At some point I told Jessica I never thought I would be selected for this, she laughed and she said they had a ton of people apply from the USA (and probably the UK too) but they wanted more people from non-English speaking countries so apparently me being from Mexico was great for this!
Marketing With Sergio Changes
Even though I was quite happy with my News Theme from StudioPress I am going to start moving things around here.
A year ago I moved from Thesis to Genesis and it seems like it’s time for me to really check out WooThemes now or maybe even build my own theme, I’m still not 100% sure what I’m going to do now but I know I do NOT want the News Theme anymore.
Now don’t get me wrong, it’s a fantastic theme but I just want to do something different!
For the changes I’ve done apart from changing the wordpress framework, I removed the Resources page and also the Start Here page.
I did this for two reasons:
1. When I got started I didn’t know what services to use, I didn’t even know what the heck was needed to become an Internet Marketer so whenever I downloaded a book that mentioned the required services, software, etc., I actually treasured that information and actually took action upon it.
Now everybody just takes for granted what’s inside your resources page…
“I have that, ooh I don’t have that, I don’t have an idea what’s that, oh I hate that” etc, etc so I’m not going to have that online anymore.
Note: I am NOT saying you should remove it from your website, I am just doing an experiment here and you should keep your resources and start here pages in place!
2. I opted to remove the Start Here page for a few reasons…
First of all, it wasn’t anything ground breaking, it was just a collection of old posts (but still relevant) from the blog, that were sorted out in a step by step order and that was it.
The second reason is that anybody can see on plain sight what you’re doing and what you are all about and honestly I’m not comfortable sharing that much anymore because let’s face it, there are two kind of persons in Internet Marketing, sellers and buyers.
Sure, sometimes we wear the buyer’s hat and sometimes we wear the seller’s hat but do you know who your prospects are?
Do you know who are you selling to?
I don’t want to be giving away all the things I actually tested myself that actually costed me a lot of money, time and efforts.
If somebody is going to wave their flag promoting stuff based on my research at least I’m going to make them go through my e-mail funnel first.
Writing My “Zero Affiliate Links” Marketing Book For Newbies
I just realized my information on wordpress (or on anything) may be worth pennies for an internet marketer but it could actually be worth a few thousands for a person that doesn’t even knows what wordpress is!
And no, I’m not having a “I’m not worth it” a lá Wayne’s World kind of event LOL
I’m just saying that we (that means both of us) should be actually be marketing to the right people and chances are, you probably already knew this before I did.
So in summary, no more start here page or resources page, I’ll write a good book that shares my story in more detail and it’ll be so Sergio Felix based that you’ll have to ask me for the programs I’m using.
At least that is going to be my (probably dumbest) new strategy with Affiliate Marketing.
Creating A Video Campaign
Creating a video campaign is a direct result of removing those pages on my blog.
Video has an unfair advantage over written information simply because we are audiovisual people (doh!) so I’m going to use video as much as I possibly can around here.
Talk about a welcome video on the sidebar, another video for my About Me page and a TON of videos for my e-mail based video campaign.
This is the current welcome video on my YouTube channel which I’m updating very soon.
I normally attend one webinar a day but I’m highly selective on choosing my webinars and which ones to flee from (even if they are fantastic speakers) if the subject is not something that interests me and you’re not interesting on the webinar itself chances are, you are going to lose me in just a couple of minutes.
Anyway, I told you this just so you know I have to process huge amounts of information PER DAY but I finally found a way to be selective about what to process and what to discard.
In a nutshell (and not doing any name dropping) I learnt on a recent webinar that it’s easier to sell a $10,000 product to ONE PERSON, than it is to sell a $1 product to TEN THOUSAND DIFFERENT PERSONS!
I actually had a wordpress client that paid me $1,500 for a site that you could build in just one afternoon.
So think about this…
Would you really want 31 different clients to be able to pull off the same exact $1,500 USD or just ONE wordpress consultation?
Why would you price this offer at $47 when it’s already converting at $1,500? (I’m asking you but I’m reinforcing this to myself)
Seriously, think about it.
You may have less buyers yes, but even four high ticket satisfied buyers spread during one month means $6,000 USD already on your bank account while four $47 clients a week (just imagine having to deal with 16 wordpress projects a month that would only mean $752 USD in return of investment and don’t forget the insane amount of work you would need to put in)
Do you feel me now?
Proper Branding In Place
So how the heck can you ramp it up to those high tickets?
Demand and positioning.
Demand means there’s a hungry market for your offer.
In my case, I’m marketing my Authority Blog Profits wordpress training mainly for marketers who do not quite understand WordPress like they should, I may not crush it but this upcoming training could be my lowest entry point at a later time, see?
And positioning, that’s exactly where the video based campaign shows up!
It’s easier to invest your hard earned money in someone you know, like and trust.
For a $4.95 product, I don’t care if your name is Mr. T but if you want to sell me a $10,000 training, you bet your ass I’m going to research you so much that I’ll even befriend your wife (or husband) on facebook just so I’m sure you’re the real deal and that (at least) you’re not going to run away with my money.
That’s the exact reason why branding is so important.
The video campaign can be really basic but also enjoyable to watch and seriously, anybody can do this (you can check out my first youtube video I was almost going through a panic attack there haha).
I think I’ll do a 7-day training course since 10 days starts sounding like “too much work” and 30 days may be a little too much to have in place for my funnel.
So the seven day video campaign is on, it will be monetized but in a really laid back kind of way: “if you want to buy through my links thank you, if you don’t that’s perfectly fine too!”
Right now I have 12 unused domains of which seven of them have my full name on and don’t worry, I’m not going to spread myself too thin, I already have a plan for these and I plan to make it public here as soon as they are ready for the masses! ;-)
The Marketing Funnel Of Death
Apparently everyone starts with $1 products.
Some other marketers start with $4.95 books or maybe $7 video trainings.
Then you can slowly start scalating to $17, $27, $37, $47, $67 and $97 price points.
Then maybe recurring payments (membership models) and lastly services or even personal coaching.
Another mentor of mine was saying he doesn’t understands what’s the point of having all of these low-priced products when you can just focus on high end clients and solve less problems.
Besides, dealing with a LOT of clients at $1 or $4.95 represents a lot more work and if you don’t believe me just ask anyone with products at those price points.
I’m not saying you should start your $5,000 coaching right now, I’m just saying that the sooner you pull out a $1 product, a $4.95 product, etc., the sooner you’ll be on your way to where you want to be at and of course, I should be following my own advice and even though my training is done, I can’t write sales copy at all (believe me, I have tried a lot already) so that’s still on hold.
To sum this up, before you even worry about traffic, your blog or anything else, you need a high converting front end offer and only then, you need to start worrying about driving traffic, tweaking your offer and at the same time, you can start creating your own blog and write about what you’re doing online.
We normally do it the other way around (build a blog first, write about our journey, drive traffic and then realize we need something to sell) but a front end offer is really easy to create if you know what you need to have in place of course.
If you want to learn how to create a proper funnel, check out this offer from one of my mentors here: The Profit Funnel
I seriously can’t explain it better than he does!
Authority Blog Profits
I have failed in every possible way to release this wordpress training on time and I really can’t look at myself in the mirror right now.
I don’t even want to update you on this anymore since I hate to sound like a broken record!
I need to finish the sales letter, create a video for the sales page and create the affiliate graphics material, that’s it.
Well obviously, there are more things to learn and to tweak like include (maybe) a $1 trial or have a free offer in place to the first module, save the affiliate cookie so it gives proper commission if people upgrade, put back end offers in place, etc.
So it’s just something that has overwhelmed me like you have no idea but I’m working every single day on this.
I sent an e-mail broadcast today about sending a few offers for some days.
I am well aware that I started that list solely on sending Blog Updates mostly and that’s why I told my subscribers that they could unsubscribe if they didn’t like what I was going to send in advance, I like to keep things transparent so I wanted to be upfront about it just like I’m telling you what am I going to do with this blog.
Believe me, there are lots of great things coming up, I’ll be creating several spaces for you to get in touch with me via every single way I can think of:
- google hangouts
- spreecast live shows
And I think I’m going to put out a few basic products for newbies and sell them right here on this blog.
I happen to own Premise which is a membership site wordpress plugin meant for selling products on wordpress (without changing your main theme) created by the CopyBlogger guys and I never really used it before so I think this would be a perfect time to check it out on a real environment.
So I hope you found this update useful in some way and if you have any questions for me, comments or even have some feedback, I would love to hear about it on the comment thread.
Have a fantastic day, thanks for reading this massive post and I really want to recommend you to look forward for the upcoming changes, I know you are going to love them and you may get several tips from them! ;-)
PS. I rarely do posts with so many images and this honestly looks like a complete mess! However I’m going to start publishing much shorter articles from now on so we should be fine in the next updates.