Say whaaat?

Isn’t the money in the list?

Well yes and no…

You see, the money is actually in the relationship you have with those people in your list.

You can have a huge list of subscribers and still make zero money from it and you can have just a couple of hundreds and you can make thousands out of that…

If and only if, you have a great relationship with them.

What My Problem Was

I started building my list without giving anything in return (no freebies) apart from my blog updates.

The idea behind this was that I didn’t want to create a list of freebie seekers.

This is what happens when you try to reinvent the wheel… You either hit it big or flop miserably.

And I did the latter.

I thought that my advice was solid and strong enough that there was no need to entice people with something as a freebie to sign up and receive my updates and recommendations.

Big mistake.

Believe it or not, people did sign up to get my tips and updates receiving nothing else in return.

I may have not built a list of freebie seekers but I did create a highly unresponsive list of people instead.

You see, I had no relationship with my list anymore.

I said open this, look here, check this out, no action.

Heck, most of the times people wouldn’t even open my e-mails.

Was it my boring headlines? You got bored of me? I’m not sure but what it was great before, turned into a one way communication only.

We were like a really troubled married couple without any love left for each other… (lol where did that came from?)

Money Loves Speed… Keep Track Of Your Stats

I was aware of this situation so I came up with a plan of attack.

Decided to start publishing new and fresh content consistently, same day, same time, etc.

I checked my google analytics account, my clicky stats, my aweber opening rates…

But the numbers simply weren’t there.

Since I’m about to launch my first ever formal wordpress training I thought “maybe I can hold this off a bit until I release the training and then I can see what to do with my list…”

But I just can’t.

Your Blog Is Your Marketing Hub, Not Your Time Sucker

Producing a good blog post takes me about 6 to 10 hours to complete and that’s only if I don’t have to do any research…

You know, just typing it from the top of my head.

At a very low $100 hourly rate (my real hourly rate is actually way higher than that) I would have to be earning anywhere from $600 to $1,000 per published post and it’s not happening.

So I can’t keep giving up on this kind of time and money anymore.

The whole idea of a blog is to write about your current marketing situation, teach others what you have learned, create your brand, establish your authority, etc.

You create an audience, nurture that relationship with them and then take it to the next level.

I actually teach all of that inside Authority Blog Profits.

But I think I have written enough already and I’m willing to reset now.

Getting People To Know You

I know I’m far from being an amazing blogger but I do know one thing though, I started my blog to be known so when I created something, you would believe in its quality and have some trust in my work in advance.

People know about my latin accent when I speak, that I love beers and running, that I was in IT before doing internet marketing, that I live in my own apartment and I’m getting married soon, etc.

To me, that’s more than enough.

No need for more branding.

Sure, there is always more ways to improve our reach but the basic point of putting yourself out there has been reached already.

So why push it?

There’s a product that still requires attention and yet I keep writing more and more information here because well, I thought you needed it in the first place.

I have people that have e-mailed me thanking me for producing such amazing content and that have started their blogs just from information they got from here.

They didn’t even needed to opt in to get it!

Even Alex Jeffreys (the dude that made $1 million dollars in 21 days) came up to me and told me I had a really cool writing style.

He was reading this blog!

I have made similar connections to other internet marketing top players so should I blog for eternity or should I take it to the next level already?

Taking It To The Next Level

Good writing, a nice attitude, transparency, caring for others… all of these are great assets to have but they will only take you to a certain point.

To be able to keep growing, making progress and moving forward you have to stick out at some point.

You won’t achieve that by writing even more blog posts (unless you’re Seth Godin that is).

You achieve that by creating something that’s unique.

A product, a consulting service, anything that is unique because it has the YOU factor in it.

That’s when you break the “great blogger” barrier to become a “great marketer”.

The great blogger or great writer labels do not cut it anymore for me so I’m willing to take it to the next level starting today.

Reinventing The Wheel… Yay Or Nay?

I already talked about this, I think reinvention is always good as long as you have a solid justification for it.

If you’re just trying to be different for the sake of being different, chances are you are going to get burned sooner or later.

What I’m going to be doing next, is take care of my unresponsive list problem right from its roots.

I’m getting rid of my complete list of subscribers.

While it’s fun to see open rates and click through rates, if there is no cash flow going on in both ways, then something is definitely wrong and needs immediate attention.

I told a close marketing friend about this situation and he was very straight forward about it:

“You need a buyer’s list”.

I swear a light bulb just went on above my head… well not really but you get the idea.

New Delivery Formats

I think I have been blogging for a while now and I have been asked if I’m going to write a book anytime soon.

This actually has happened a few times already and I’m starting to identify a need here or probably just a good recommendation.

Whatever the case is, I think it’s a great idea to start fresh after deleting my whole list of subscribers.

I can start writing a few short guides and reports that teach you how to do something very specific in the best way possible and then scale that up.

Another friend to whom I was talking yesterday on Skype told me something like this:

“You’re too good, stop caring so much about people.”

He didn’t mean it in a bad way, he was only pointing out that I sometimes stop making progress because I think doing something in specific can piss some people off.

So maybe I’m actually going to play by the rules now…

You know, create a few cool freebies, force you to opt-in to get them and then you decide if you stay on my list or not.

I am not going to fall for the freebie seeker’s trap though.

I plan to place some “Buy Now” buttons here and there and also monetize the reports so you can either support me by buying my stuff and get amazing value in return… or do nothing at all.

This would still be a win-win situation because I would be focusing my time on things that can actually bring revenue and the branding on the blog is already done.

So paid reports, kindle books and a few basic video based trainings is what I’m going to be creating right after Authority Blog Profits launches to the public.

Authority Blog Profits – Almost Ready To Launch

I planned to silently release Authority Blog Profits to the public since I didn’t want to make a formal launch with my first product as the guinea pig.

First I need to have raw numbers, full conversion stats, EPCs and all that mambo jambo real marketers talk about all the time.

The idea of just releasing ABP and not tell anyone about it, was to allow affiliates to make more sales before actually starting to do big promotions with top affiliate marketers.

After talking about this with Joey Kissimmee (who worked as a JV Manager in the past) he recommended to create so much buzz about it that everyone could get excited.

And that’s exactly what I’m going to do.

I’m going to be talking all the time about ABP from now on.

Tell you about what I have been struggling with, what has been done already and what my current situation is so you know exactly what is happening.

The idea for this is that you know what to expect from doing your first formal product and launch and I think this is going to be a great case study for any upcoming products.

So Long And Thanks For All The Fish!

Here’s a quick video I made for you. ;-)

[youtuber youtube=’http://www.youtube.com/watch?v=W4tbcKPltac’]

I’m not going anywhere though, you can still connect with me on any of these social media platforms:

And I’m also going to keep writing on the blog (just so you know I’m not going to dissappear from the blogosphere) I’m not going to have a schedule though.

Authority Blog Profits Early Bird’s

I’m not 100% sure when this is going to be released yet as I’m still working on the sales page.

Clickbank also has to review the content first in order to approve it.

But it’s going live really soon.

Authority Blog Profits

http://authorityblogprofits.com

Conclusion

For now I’ll sort some stuff in my bank so I can do a few needed marketing tools purchases in the upcoming days.

I’ll put everything else in order around here in my home office and create a new content delivery strategy that is properly monetized.

I definitely won’t be reinventing the wheel again, I learnt my lesson the hard way.

And I obviously won’t be sending you any more e-mails in case you were on my list.

Having said that…

I want to Thank You if you were on the [MWS] list (you can unsubscribe now).

I had lots of fun with it and it was a great learning experience but it’s time to move on.

I’ll be creating a video series campaign soon and I’ll have an opt-in box for it in case you’re still interested in my stuff.

Take care and I’ll talk to you some day soon again! ;-)

Sergio

“Intelligence is the ability to adapt to change.” ~ Stephen Hawking.

 


Sergio Felix
Sergio Felix

Hi, I'm Sergio Felix, founder of Marketing With Sergio. I work full time as a digital marketing expert for the retail industry managing a team of experts in departments of SEO, SEM, front-end web development and conversion rate optimisation and in my spare time I love conducting offline digital marketing workshops and teaching other entrepreneurs how to build and maintain business oriented websites with WordPress. I'm highly passionate about blogging, writing, music, jogging, entrepreneurship and personal development.