What To Do When The Shit Hits The Fan?

Well you improvise!

Sometimes things don’t go as planned, I have written about it many times before and I want to elaborate a little bit more on the subject today.

Some marketers will tell you affiliate marketing is the easiest way to profit online and they are kind of right.

You don’t have to deal with angry customers, helpdesks, updates, refunds, anything.

Just recommend a product and if people buy it, you collect your share and that’s it, easy peasy right?

What Happens When Your Audience Is Not A Newbie Anymore?

The thing is, what happens when your audience is knowledgeable enough that they no longer need your affiliated recommendations anymore?

To the most experienced marketers this doesn’t represents a problem since they are always getting new people into their funnels but what if you have been doing this for a while and your newbie ratio is not as big as it used to be?

Suddenly your “Start Here” links aren’t visited as much as before or maybe they keep getting hits but you don’t get enough commissions as you used to get before.

Is The Problem Your Mentor? Maybe Your Website?

Maybe it’s time to blame your mentor and call it quits?

Maybe you’re doing something wrong and don’t know what it is?

Where The Heck Is The Money?

Some gurus say the money is in the list, others say the money is in your relationship with your list, others say the money is in the relationship you have with your customers.

Like… seriously?

Do we really need to keep going crazy trying to come up with the absolute best definition for where the money really is?

What Exactly Are “Productive” Tasks After All?

Other marketers with many years of experience say to focus only on productive tasks but how to differentiate the productivity from the procrastination?

Apparently, productive tasks are those that:

  • Bring more subscribers
  • Get more affiliates and
  • Get more customers

Wow… really a marketing gem right? Jot it down!

What’s The Real Thing The Big Marketing Gurus Are Doing Right Now?

For a marketer with even more experience than the previous ones, he (or she) would say:

  • Get big clients no wait… get HUGE CLIENTS!
  • Then focus on long-term relationships with them


Am I just dropping nugget bombs everywhere? My God I’m on fire!

Warrior Special Offers?

Other marketers will say, forget all the affiliate crap, let’s get you up to profits TODAY, rewrite any PLR (product labels right product), get some new graphics and let’s throw a WSO (Warrior Special Offer) with it.

Totally fast money in your pocket! (Or your PayPal account… well you get the idea)

What About Niche-Based Websites?

Many other marketers will say, screw the Warrior Forum (where the WSOs are published) and let’s create a product that is within your niche… So what are your interests?

Now you need to know what things are actually your hobbies, passions, etcetera and that are profitable or that you can make them at least profitable so they are worth it.

But with this, comes authority websites or professinal blogging.

Perhaps Hardcore Blogging?

Then bloggers will tell you, you need to write like there’s no tomorrow, create ridiculous unique content that nobody else has it, just be so awesome that nobody can’t ignore you even if they wanted to.

Make it shareable, make it so insanely interesting that anyone that decides to share it will feel super smart because they shared such amazing content!

This will bring the same question I formulated in the beginning… what happens when your audience is no longer a newbie then?

You need to keep bringing new people in somehow.

Are We Still Doing Search Engine Optimization?

SEOers will tell you all about search engines, how you need to have a keyword ratio percentage in your articles, all the latest keyword tools, how to comply with Google, Amazon, ShareASale and how to say you are using affiliate links, to be cool and to even mention you are getting a commission right there on the spot if somebody decides to buy from your link.

Internet Marketing IS NOT what it used to be before despite whatever you may think about it.

There is a very steep learning curve that comes with all this craziness all right.

So… Is Internet Marketing For Everyone?

I honestly don’t think so.

No wonder why so many people quit before their first year online but I don’t want to discourage you, just check this message from Steve Jobs himself:

Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.  ~Steve Jobs.

I have countless marketing friends that at one point decided to go full time with Internet Marketing, most of them are back working an offline job to support themselves and guess what? There’s NOTHING WRONG about it.

Can You Adapt To Your Surrounding?

If you can’t pull the Internet Marketing Lifestyle Dream off, then just go back to what you were doing back in the day.

Success actually can wait and while continuity and perseverance pays off in the long run, you can’t do much if you can’t afford the investments you’ll need to do down the road.

Are You Brave Enough?

I have many other digital nomad friends that have just taken the leap of faith, put in their resignation at the front desk and jumped with both feet in to Internet Marketing solely on savings (I did that).

Some are doing very good, some others are struggling more than others but everyone is trying to keep afloat and they are doing a pretty good damn job at it.

Sometimes It’s OK To Not Be Brave Enough…

Like all these previous stories I can go on and on about this but I think this is enough to make you see it’s OKAY to have failed (if you really tried) as much as it is OKAY to quit your everyday job to pursue a dream online.

And it’s okay to get that old job back of yours, if you need the extra cash to support your marketing journey too.

Keep Pushing Forward (Even Though I Failed) Video

[youtuber youtube=’https://www.youtube.com/watch?v=U_CMYzsLtM0′]

Be Water My Friend

This is a quote taken from Bruce Lee which my good friend Jon Olson reminded me of today and I wanted to share it here with you.

Just for the record, I am NOT going back to getting a regular job, I’m just going to start doing a little bit of services here and there, basically aimed at Internet Marketers.

That leads to where I am today, affiliate marketing money is somewhat constant but it’s not a sustainable marketing model (at least not for me) and that’s why I’m going back to services.

Some of these services will include:

  • Skype Consulting Calls
  • Web Forms Creation & Installation
  • WordPress Installation & Configuration
  • Custom Squeeze Pages
  • Information Product E-Covers
  • Website Video Critiques
  • Advertising on Marketing With Sergio
  • Paid Product Reviews
  • And a few more things I can’t mention here right now

The reality is that I have been investing for a while a LOT more than what I’m receiving, all because of a product I haven’t managed to get out for sale yet.

I was surviving on my credit cards and I’m not afraid to max them out because I know exactly what I’m doing (or at least that’s what I like to believe).

That is changing soon one way or another but one thing is for sure: I can’t be fooling around anymore. My wedding is coming at a laser speed and I need to sort a lot of stuff already so I’m going ALL IN to solve this out as soon as possible.


To recap, when the shit hits the fan you put your 110% in, you get zero procrastination, zero fun, zero nonsense and get back to work and work hard, smart and give it your all.

There are no magic buttons online and whoever tells you they have the “secret” to making money online, they are lying to your face.

After three years 100% online, dozens of mentors, almost hundreds of different trainings and thousand of links I can tell you right away the only thing that really pays, it’s HARD WORK.

You can make a difference today and share this post with your social media friends or you can just close the page and jump back to whatever you were doing before.

As for me goes, I’m going for a power run! ;-)


PS. Special thanks to the lovely Carlie Hamilton for always supporting me and sharing my content even when I don’t properly format my posts or include any images or videos in them, you rock!

Previous Post

Testing Out Easy Video Suite

Next Post

Why I’m Becoming A Guinea Pig


    • Carlie Hamilton
    • July 30, 2013

    That’s why you have survived so long online. You know how to adjust, change directions, to get where you need to go. I really believe more IMs should provide services, especially when starting out. I think that is the easiest and quickest way to get some money in your pocket when it comes to making money online, but people don’t like it because it isn’t “passive” (meaning “make money with no effort”, where as I think passive really means “I don’t have to be physically present in the moment to make money”)

    I wish you good luck in what you are doing Sergio. And, I really need to get my wedding invitations out. Eep.

    1. Reply

      Hey Carlie, I seriously couldn’t have said that better myself and like Dan Sumner once said: “There’s nothing passive about passive income online” I have to agree with both of you!

      Thanks a lot for all your support Carlie and wow, invitations? I’m actually doing that as well…

      Even though we’re buying the invitations I had to buy something from Graphic River for something that goes inside the napkins on the tables LOL good luck with yours!

    • Patrick Griffin
    • July 31, 2013

    Hi Sergio,

    You have covered so much in this post that I could write a reply that goes on for many pages…but I have so little time today that I can’t.

    I like the fact that you are prepared to shatter the illusions (assuming that you can shatter an illusion) that a lot of established marketers use to get new people into the industry.

    Basically if you start working online there are some general points which I can almost guarantee will happen:

    * you will find it harder than you think
    * it will take you much longer than you could have possibly believed to make any money
    * you will make far less money than you think
    * you will need to work longer and harder than you think

    Most people will also give up when they realize how much work is involved but get the idea right and put the time into it and you can make a lot of money indeed.

    Take care and good luck with all your projects.


    1. Reply

      Hey Pat, first of all it’s great to see you back man and you’re pretty much right on the money with your comment.

      I believe the bullet points you mentioned are ALWAYS going to be present with or without external help.

      With the help of a mentor those points may be diminished so they don’t hurt as bad but they are definitely going to remain there for sure, it’s just part of the equation!


      – Instead of IM being incredibly hard, it may just be “hard”.

      – Instead of taking 3-4 years to finally succeed, it may take 1 or 2 (or never if you never take action) and so on.

      Thanks a lot for stopping by and sharing your point of view on this Pat, take care and talk soon man!

      PS. We still have to get together sometime on Skype soon!

  1. Reply

    So. Sergio. I have an offer for you that won’t even cost you the price of an upgrade at most sites!

    How about I just blame you everytime something goes sideways at my place, and in return, you can blame me everytime something goes wrong for you.

    Think about it. Since I already know it’s your fault, I don’t have to waste any time with the blame BS and go directly to ‘asses and repair’. It’ll save us both time and energy.

    Great post my friend, and covered about 6 miles (10KM:)) of territory. Per normal you are bang on and make me think. Thanks!

    I think I feel a blog post coming on…

    1. Reply

      Haha that’s a great offer Tom thank you!

      If I could actually blame someone (or something) for not having the success I’ve been seeking, that would be just ME.

      I take full responsability for both my hits and misses because if I fail or not based on someone else’s recommendations, it’s still my choice to follow through or not.

      So it’s all down to our own decisions in the end, hence our own failures or victories!

      Thanks for the support Tom and I’m really glad you liked this man, appreciate your time here too.

    • Laura Raisanen
    • July 31, 2013

    Hi Sergio,

    Thank you for this post, I relate to this on so many levels! Like you, I took that leap of faith and resigned to become a full time internet marketer. It is absolutely true that whatever route you take online, it will require hard work – and plenty of it! I reckon it’s actually much, much harder than most people think, even if we don’t count the people suffering from the shiny object syndrome!

    Offering services on the side is a fantastic idea and something I’m going to think about doing soon too.

    I think the thing that separates the ones that make it is that they NEVER quit. They kept going even when times got hard and did whatever it took to succeed. The moment you give up you seal your faith that it’s never going to happen.

    Thanks again for sharing :)


    1. Reply

      Hey Laura, glad this post resonated with you and I really loved the last bit of your comment:

      “…the thing that separates the ones that make it is that they NEVER quit.”

      Thanks a lot for stopping by and sharing your thoughts on this and as a last note, I’ve personally seen many people become highly successful with the “Partnership To Success” program from John Thornhill.

      And needless to say, JT is one of the very, very few marketers I actually look up to, like and respect so you’re in great hands there!

      All the best and hope to continue seeing you around here, it’s always nice to connect with a fellow techie. ;-)

  2. Reply

    Your story sounds kind of like mine, I jumped in with both feet and quit my day job to do this full-time. Well I quit for a different entrepreneurial reason, but then found internet marketing.

    I have purchased so many different products on the Warrior Forum as well as invested in some coaching programs. I am still currently involved in some of them right now.

    I keep going forward because like you, I have faith that the only way to fail is to give up. By the way congrats on the upcoming wedding.

    When are you getting married?

    Very powerful post, it definitely hit home.

    1. Reply

      Hey Susan, I am in more coaching programs than I can count and currently on 39 FB groups (most of them paid groups) it sounds crazy (I know) but this is basically because I wanted to become a marketing coach myself so I wanted to see how other marketers did their own thing.

      And I’m starting to identify a pattern here, from your own comment:

      “…the only way to fail is to give up”

      That’s a great observation and something I agree 100% with!

      Just keep going forward and if you’re already in business (even if you’re not making a killing yet) my advice is to just continue to scale everything up and continue to learn as well.

      I’m getting married in the second week of November this year, thank you and I really appreciate your comment here as well Susan.

      Take care and have a great day! ;-)

    • Theodore Nwangene
    • July 31, 2013

    Hi Sergio,
    To be frank with you, i don’t really know where to start praising this post from. Its really informative and one that most people will not like to share.

    The issue is that truth is always bitter but, it must always be told for those who want to listen. A lot of the so called pro bloggers and gurus has really deceived many people all in the name of helping them to make money online.

    But, I’m happy we’re now aware of their tricks and, lets all join hand and get the words out there so that others will also know the truth.

    I also feel sad when i hear of that advice…….. WRITE AN EPIC AND UNIQUE CONTENT THAT HAS NOT BEEN WRITTEN BEFORE. This is one of the worst advice anyone can give because, we all know that there is no topic that has not been written about before, we can only add our own words and point of views to it in order to separate it from others so, why are people still saying that today?

    Honestly speaking, i really enjoy everything you’re saying because, we share the same view on things as long as blogging and internet marketing is concerned.

    Thanks a lot for sharing yet another awesome post Sergio and, greet your woman for me :).

    BTW: Hope you’ve been extending my regards to her all these while :)?

    1. Reply

      Hey Theodore, the mere fact that you’re a great blogger and think that this article needs to be praised is good enough for me man.

      I think I’m starting to become great at creating content that is not that shareable lol because it doesn’t sells any dreams and obviously people like to be told everything is going to be very easy but that’s fine with me.

      I know what you mean about the epic and unique content, there’s also the “write epic shit”… Okay, what exactly is EPIC then?

      Today, every blogger says “epic shit”, “oh it’s massive”, “this is awesome”, etc.

      So I can take a massive walk down to the mini market and bring an epic water bottle to my awesome apartment. Is that epic enough or…?

      I think blogging, internet marketing and every single bit of the online marketing industry has been trying to be reinvented again because people get excited about new things and it is starting to be very hard to believe that creating an offer that solves a problem can make you money online.

      I think that’s the whole problem.

      No wonder why many marketing coaches say, I can’t tell you exactly what I’ll teach you but I’ll teach you how to stop messing around, work on the things that matter and bring results.

      So you bite the bullet, pay $2K, $4k, $5k even $10k and then you are told:

      Okay, you need to build a blog, start building your list, create something to give away, let’s put an upsell on it so you can be in profits as soon as possible, then create the product, focus on getting affiliates, then rinse and repeat baby!

      That’s actually pretty much all there is to it.

      Create something unique and epic? Sure, if only we could find the cure for AIDS or Cancer I’m pretty sure it would be unique and epic.

      Thanks for stopping by Theodore and yeah, I’ve been telling my girlfriend she has a fan in Nigeria. ;-)

    • Theodore Nwangene
    • August 1, 2013

    I’m happy to hear that you always inform here man,
    I can’t agree more on all you said here and, all i have to say is that I’m happy our eyes are wide open now at least, we’ve know their secrets.

    Thanks for the addition man and, wishing you more $$$$$$$$$$$$$$$$$ :)

    1. Reply

      You know how I roll. ;-)

  3. Reply

    Yes, consistent hard work leads to success. The key is to persevere through the in-between times. Taking action while being patient for the results to come. Great post and thoughts!

    1. Reply

      Completely agree, thanks for stopping by and commenting Dan! ;-)

      1. Reply

        My pleasure. Have a great week my friend.

    • Jan Koch
    • August 6, 2013

    Hi Sergio,

    this post is so full of great content, I totally agree with you that internet marketing isn’t for everyone.

    It needs so much passion to get it off the ground, that you won’t keep on until the end when you’re sane. But for the ones who aren’t internet marketing is the fulfillment of their dreams and helps them to achieve their desired lifestyle.

    Actually I think that internet marketing is probably one of the most undervalued businesses, because everybody seems to be doing it. And thus it’s only a few percent that make a good living of it.

    As Carlie and you said, there’s nothing passive about passive income – I can’t completely agree with that statement.
    If you just care about making income, creating niche sites and smartphone apps would require only one-time efforts and can definitely generate passive income.
    But that’s not how Carlie and you want to build businesses, because you both deeply care about your audience.

    Though you’re both right that blogging will never be a source of passive income, but instead require constant and passionate action.

    Thanks for sharing that post man!

    1. Reply

      Hey Jan,

      I happen to have two different FB accounts a personal one and the business one and even if it sounds too crazy, if I mention anything like “wordpress, aweber, hostgator, affiliate, squeeze page” any of those terms absolutely NOBODY knows what the heck am I talking about.

      You know what’s even more shocking? There are many career professionals in that FB account and of all ages, some of them are even in IT and yet they don’t know any of that because it’s simply not their niche.

      So the fact that you feel like “everybody is doing it” is only because those are the circles in which you normally share.

      Even if we’re not millionaires or aren’t living the so famous internet lifestyle, we are ALREADY a minority in internet marketing.

      You can definitely profit n-times from creating a product once but that doesn’t mean it’s passive income as in “don’t do anything ever again and you will always be in profits from that” because that’s not how it is.

      You still have to have everything up and running like a helpdesk that actually replies to tickets and if that’s not you, you have to outsource someone else and if you’re not in charge to pay that outsourcer, you have to hire somebody that can run your business for you, etc.

      In the end, that’s why I say “there’s nothing passive about passive income” but I do understand your point of view (and it’s 100% valid!) I just think there is nothing that can be truly called “passive income”.

      If you go to the Wikipedia definition: “Passive income is an income received on a regular basis, with little effort required to maintain it.”

      There IS still something that has to be done.

      For some that “little” effort can be a LOT and for some others that little effort can be practically nothing, that depends on everyone’s own business model.

      I also don’t think that “blogging per se”, as in the mere act of just publishing content, can bring any substantial money to anyone.

      Connecting with your audience, creating value, solving other people’s problems, interacting with them, all this through blogging? That DEFINITELY can bring a lot of money.

      Thanks for stopping by Jan, always a pleasure to have you around here my man! ;-)

      • Carlie Hamilton
      • August 6, 2013

      I just wanted to add something to your comment regarding the passive income. Niche websites still take work. Sure, you can create it and leave it and it will make you money. But you still have to put in the effort. This is why more people aren’t making money online. You have to build a website that gets enough traffic or whatever to make you money. You have to actually take action in order to build something that becomes “passive”. It doesn’t start off passive.

      And, you probably can’t just leave it indefinitely and expect it to make you money forever. You will probably have to update your niche site every so often as things become out of date or if it loses rankings in search engines, or what ever the reason. Sure, it is “less” work than other things, but it still is taking action.

      1. Reply

        Thank you for the addition Carlie! ;-)

  4. Pingback: Guaranteed: 5 Blog Posts That Will Transform Your Blogging Mindset Forever

    • Jens P. Berget
    • August 11, 2013

    This is exactly what I’ve been thinking about (and writing about) lately Sergio. We need to adjust and evolve. I started out by telling myself that what I’ve been doing was failure, but it’s not. I have realized that I need to do things differently, but I wouldn’t have noticed, if I haven’t gone down this path first.

    1. Reply

      Hey Jens, that happened to me a lot too, even more when you continuously are pushing yourself and no matter what the end result is, you keep pushing yourself a lot harder.

      I think that’s a great formula for achieving huge things but if you want to pursue a more peaceful and tranquil life, that’s exactly what you SHOULDN’T do.

      We need to stop being so hard on ourselves man or else, all of this (Internet Markting) is not going to be worth it in the end.

      Thanks for stopping by, I need to catch up with all your latest stuff!

    • Debasmita
    • August 22, 2013

    Hey Sergio…
    I have just entered the blogging world…and being a newbie reading this was a bit scary for me!!
    But finally you ended it on a positive inspiring note, giving the tips to strive in adverse situations that can come my way…. :)
    Thanks a lot for the post and I liked the way you write!!!

    1. Reply

      Hey Debasmita, well you certainly are not a newbie when it comes to programming so blogging is just exactly like writing a program, only you don’t actually need to follow so many rules when doing it.

      I’m not really sure how can my website help you since you write for a programming oriented website but if this helped you in any way, then I’m glad it did.

      Thanks for stopping by and wish you happy coding! ;-)

  5. Reply

    Hi Sergio,

    The fact is that everyone is different. Some people do very well just by promoting affiliate products. Some don’t. The key is to identify what you are good at. Unfortunately, it is not always easy to know what you are good at because most people don’t know themselves well enough. Sometimes, it can take a few years before you know what you are good at.

    I do agree that hard work is going to pay off in the long run. But it is also important to work hard on the right things.

    1. Reply

      Hey Lubano,

      Couldn’t agree anymore with you my man, first find what your strenghts are and then exploit them to the max!

      Thanks for stopping by hope, you have a great weekend!

Leave a Reply

Your email address will not be published. Required fields are marked *