There’s No One-Size-Fits-All When It Comes To Internet Marketing Online

say no to one size fits all marketing programs

You’ve read right, there really isn’t.

When I say there’s no one size fits all to Internet Marketing Online what I really mean is that if somebody is telling you they have the RIGHT solution for you to become successful online…

Then my friend, somebody may be lying to your face.

That’s right.

While it is okay that everyone can market their own products as they want, I think it is way misleading to say that YOUR course is what people need to be successful with marketing on the internet.

Let me explain why.

Making Money Online With…

Just for the “making money online with” keyword I am receiving 9,680,000 results on Google.

making money online in google

Do you REALLY believe that some report, book, audio CDs or even a high paid training course is going to cover ALL the possible ways to earn money online with internet marketing?

I highly doubt it.

Three Quick Real Life Scenarios

1. Civil Engineering

If you go to civil engineering school, will you be able to build a bridge once you graduate?

In theory, yes.

But in reality? Well we don’t know unless you actually did learn what you needed in order to achieve something like building a bridge.

Graduating from civil engineering school doesn’t ensures that you can build a bridge.

2. Computer Systems Engineering

This is my case.

We started about 50 persons divided in two classrooms and our graduation class was about 20 engineers.

From those 20, about 10 actually have completed their thesis and obtained their IT degree.

From ALL those 50 persons that started the studies, I just know three cases that are actually working on computer related jobs.

One friend of mine is a very successful Java Arquitech, another one is a Perl Programmer and Linux enthusiast and the other one is me.

For the rest… they DO have jobs, just not computer related ones.

3. Internet Marketing

Exactly what we are doing here.

You can take courses on:

  • Professional Blogging
  • Product Creation
  • List Building
  • Website Development
  • WordPress Plugin Creation
  • Social Media Campaigns
  • SEO/SEM/SMO
  • Ad Campaigns
  • Etc, etc

There is a LOT to cover on each one of those bullet points and assuming you actually got everything on one place, does that ensures you’ll be able to be successful with anything online?

NO.

Unless of course, you put in the hard work and is something you actually enjoy doing (otherwise you’ll quit sooner or later and start from square one again).

There Is No One-Size-Fits-All Solution

If you thought I had THE solution for anything about making online for you, I’m sorry but I do not have such thing.

I don’t have it because I am aware that each of us as individuals, is different.

We all have differences in our:

  • interests
  • points of view
  • end goals
  • levels of comprehension
  • speed of understanding

Really, the list goes on and on so if I actually told you that I can create THE only marketing course you’ll ever need, for anything, I would be really full of shit.

Your task for this is to be aware yourself and apply some common sense.

How To Find Your Own Solution

To find your solution for this, I have a simple approach.

And before hand, you need to understand you don’t need to reinvent the wheel.

Just pick a few people you really connect with, that you love what they do and start reverse engineering everything they have done online.

While this doesn’t ensures you’re absolutely going to succeed, it will place you a lot closer than just buying some random course or training expecting to finally find the secret to online marketing.

Professional Blogger Scenario

Just to not be vague on any of my recommendations, let’s say you want to be a very successful professional blogger.

Instead of just name dropping here, let’s say you already pick the blogger you want to study from.

What I usually do, is I go back ALL the way to the very first post and start reading from there.

(if they don’t have a posts archive, start playing around with different values in the URL while on the pagination and with some patience, you’ll find your way to their first published post)

You’ll be AMAZED at how many of the professional bloggers started with zero comments on their articles.

You’ll be shocked from all the crap they have written before as well (not everything they touch is gold you know?).

You won’t believe that a blog that normally gets hundreds of retweets or facebook shares today, had less than 10 social media shares (if any) when they were getting started.

So start reading what they wrote about and how they did it.

You’ll see that articles go from ignored to certain spikes, which later will start building momentum.

These momentum spikes are triggered from guest posting on important places, launching a product, starting an affiliate campaign, it can be a lot of things and it’s your job to find out what they did and start replicating a few of the moves that became a hit.

Doing this is what I meant for reverse engineering. (not that you actually grabbed a piece of software and started hacking into it in reverse mode).

Custom Tailored Programs

This is a hybrid between getting help from a mentor and creating a plan for your particular case.

I have seen a lot of things online (that can rip you off) and I can tell you right off the bat, I haven’t seen more than ten different cases on custom tailored programs.

If you ever attempt to invest a large amount of money (these agreements are NEVER cheap) in order to work with someone that is going to help you and create a plan specifically for you, here’s one word of caution:

You have to absolutely trust this person BEFORE actually hiring him/her for them to help you.

There’s no shortcut for this or any justification.

Screw that thinking of just “going at it”. Never, ever confuse due diligence with instant action taking.

If you already have a relationship with this person and think of it as a friendship relation as well, then you’re safe.

But please, never throw your money at someone just because they have a successful blog or a great online product.

You never know what you’re going to get in return.

What I Can Offer To You

You may think that I’m using some obscure Sith* mind tricks on you so you start hiring me as your coach for some big bucks later.

Well that’s far from the truth.

What I want you to understand is that my reviews, recommendations, opinions and anything else I publish on this Marketing With Sergio blog is for one thing only:

To help you save as much money as possible while doing things right from the start.

It doesn’t matter if you are just starting to read about Internet Marketing and have never ever done anything yet or if you’re a seasoned Internet Marketer.

There’s ALWAYS new things that anyone can learn.

Why am I allowed to say this? Well I have been taking a lot of the bullets for you.

Been scammed, been ripped off, had lost money to really bad programs, have used businesses in a box (BIAB) kind of programs but I also have made some good money here and there.

I have been everywhere.

But let’s keep this straight… I don’t know everything.

Hence the tagline of the site: “Learning Internet Marketing Online”.

It means I’m learning on my own and from you as well when you leave me a comment that has value and teaches me something.

And I hope you’re learning from me too.

Your Turn

I think I have three different kind of readers here:

  • Seasoned Internet Marketers/Bloggers (just a few of these)
  • Long-Term newbies and people that are finally starting to take some action (many of these)
  • The curious readers that are still in studying mode but haven’t test anything yet (no idea on these)

So with that said…

Question: Have you ever bought a course that underdelivered in content while promising to be everything you needed to be successful?

Let me know in the comments area and thank you for reading! ;-)

Sergio

Disclaimer: I am enrolled in several marketing courses and some of them, give even more than what they offer on the sales page, I absolutely LOVE them.

However, there are also many courses out there that promise to be everything you need and are nothing but pure shit. Those are the ones I want you to avoid.

PS. I’m publishing new stuff on Saturday and Sunday as well as I want to get things up to speed here.

star wars sith lords

Star Wars Sith Lords (The Bad Guys)

*Sith: Reference for the bad guys on Star Wars.

About The Author

Sergio Felix

Hi, I’m Sergio Felix, founder of Marketing With Sergio. I work full time as a digital marketing expert for the retail industry managing a team of experts in departments of SEO, SEM, front-end web development and conversion rate optimisation and in my spare time I love conducting offline digital marketing workshops and teaching other entrepreneurs how to build and maintain business oriented websites with WordPress. I’m highly passionate about blogging, writing, music, jogging, entrepreneurship and personal development.

6 Comments

  • Andrew Stark

    Reply Reply May 11, 2012

    Hi Sergio

    Here’s 5 of my worst buys, and why I bought them.

    In price order

    #1 Traffic Secrets 2

    Everyone raved about Traffic Secrets 1 and how it was the first product to make a million in sales on launch day. Turns out it’s too much focus on seo and stuff I don’t enjoy. The only plus side was that it lead me to be an early adopter of twitter.

    #2 The 7 figure code ($777 when sold on 7th July 2007)

    I was making very good money with my butterfly sites and though this would take me to 7 figures online. Trouble was that the DVD’s were boring and I never took any action.

    #3 Millionaire March by Keith Wellman

    As per other home study courses the content on the DVD’s was just dull and relevant to what I was doing, and the stuff I wanted to know was missing. The only good thing was the bonus from Gary Ambrose on listbuilding which is solid theory that still works today.

    #4 Affiliate Millionaire by Andrew Fox

    Essentially I paid $2k to realise that I needed to create my own products and get affiliates to sell them for me. Andrew has since gone awol, so either the taxman has caught up with him, or he’s moved into something like the dating or forex niche.

    Got a bonus from Alex Jefferies, and recorded a 1 hour interview. It’s probably full of great content, but it’s sitting on a laptop that I don’t turn on anymore. Perhaps even on a pendrive, really should get it onto this computer and listen to it again.

    #5 Matrix Email Marketing Coaching

    This was way back in 2004 and was the biggest mistake ever. Total scam, and one of the reasons why I love to help people for free and educate people that triplers, matrix, and forex style sites are set up to look for newbies who have enthusiasm and a credit card.

    Look forward to seeing the bad investments others have made.

    • Sergio Félix

      Reply Reply May 11, 2012

      Hey Andrew,

      Thank you for that amazing share man and sorry to hear that you already had not one but quite a few bad experiences from courses that fail to deliver what they claim.

      About the trainings that are dull… I can only think that while some persons can be very knowledgeable, not everyone is a natural born teacher.

      You recorded a one hour training with Alex Jeffries or did I just understand that wrong? I think that would be interesting to listen.

      Finally, I think you pretty much nailed it with your comment on “newbies who have enthusiasm and a credit card”.

      Those are definitely the sweet targets for these kind of programs and marketers.

      However, I do feel that people is wising up lately and I’m happy for social media now because at least you can have a clue whether something actually teaches what it promises or not.

      Have a great weekend Andrew and thank you for your amazing comment my friend, take care! ;-)

  • Patrick Griffin

    Reply Reply May 11, 2012

    Hey Sergio,
    There is a huge clue to what is going on in the make money online niche right here on your post.
    It is this:
    “Just for the “making money online with” keyword I am receiving 9,680,000 results on Google.”

    With that many people looking for people to tell them how to make money online is there any wonder that there are so many marketers out there who are willing to tell them how to make money online?
    It does not matter that what they are offering won’t make anyone money online but it is sufficient just to tell people “buy this and you will make money online” to cream off a large slice of this lucrative market.

    Did I fall for any of this rubbish when I went online…of course I did. I made some crazy, crazy purchases and I learned my lesson the hard way.
    Sadly I can report that even when you find someone that you think you can trust and who has your best interests at heart…well this is not always the case.
    I think when this happens it is saddest of all.
    Patrick.

    P.S. I had no idea what ‘Sith’ was. I must be one of the few people on the planet who has ever watched Star Wars. Can you believe I even said that? :)

    • Sergio Félix

      Reply Reply May 11, 2012

      Hey Pat,

      Yeah man, I know you certainly did fall for it as well, I guess that’s how you earn your Internet Marketing Wings now? Again, I really hope we can contribute a bit to make the change.

      The trust part is so vague man, I think I would only agree to work with people I consider my friends now.

      Thanks for the great comment Pat and I have included now a picture of the Sith Lords. I’m not sure if that’s going to help but man, you really should watch Star Wars. ;-)

  • Terry Conti

    Reply Reply May 21, 2012

    Hi Sergio,
    First I’d like to say thanks for keeping it real. There are so many marketers out there that make Internet marketing sound so easy. Push button riches, over night making tons of money. If you take a look around most of the marketing has gotten out of hand.

    You gotta be careful in the wild world of the Internet today. With some products out there on the web the marketing is better than the product it’s self. I believe the marketing should be effective but not misleading and that the product should always over deliver.

    We are all individuals and we all approach all things differently so that’s why you hit the “nail” on the head when you say one size does not fit all when it comes to Internet marketing. This is also what makes life interesting.

    There are a few courses out there that are worth there while but it all has to come from you.

    Terry Conti

    • Sergio Félix

      Reply Reply May 21, 2012

      Hey Terry,

      First of all, welcome to the site and I’m really glad that you resonate with the thoughts expressed on this article.

      Like yourself, I also think that Internet Marketing has gotten way out of hand and there’s nothing else that irritates me most, than a marketer trying to take advantage of people that don’t have a clue on what to do and even blaming them for not having success because their program “can’t fail”.

      You are also right on your last bit that even with the right program the one that is in charge for making it happen, is ourselves and no one else.

      Great comment and hope to speak again soon, take care Terry! ;-)

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