The Power Of Simplicity

I’ve just read the whole Steve Job’s biography and wow, that man surely was something!

In the hundreds of written reviews from that book, you’ll see all kind of remarks going from crazy to genius.

In my book that’s okay because he WAS a little bit crazy but geniuses are not regular people. They are different after all and Steve was definitely not a regular guy.

The book is an excellent read but if you’re not really interested in the history of computers you may not like it as much as I did and it’s LONG too.

The Power Of Simplicity

So why am I talking about Steve?

His simplicity.

He focused on making everything as simple as possible (in the engineering world, this is harder than doing the opposite).

The funny thing is that people normally tend to make everything as complicated as possible.

If you are going to do something, you don’t need to know ALL the possible ways to accomplish any specific task. You do not need to know ALL the consequences to every single part of the process either.

Well maybe if you’re building a spaceship you should but if you’re just getting started online, you definitely don’t need to know every single bit of the process.

Quick scenario for an analytical person

If you are a complete newbie to internet marketing and you are told to create a blog what are you going to do?

Probably question yourself why do you need a blog if you don’t even like writing?

Or why use a picture of yourself if you are not comfortable with that?

What happens if you can’t create videos at all or have home video stage fright?

And then the questioning goes forever and for this kind of people (the ones that need to know everything) is very difficult to get them started online.

You would even think that they do not want to succeed at all!

Scenario for an action taker

On the other hand, for a person that is not as analytical as the first one everything is easy.

Why? Because you just follow advice!

You’re told to create a blog with wordpress and you do it.

“Record a video.”

You record a video.

“Write an about me page.”

You write an about me page.

“Create a report.”

You create a report.

And so on it’s Simon Says all the way because you do not question advice!

Introducing David Walker

david walker
David Walker

I don’t know if you have heard of David Walker ( before but in case you haven’t, he’s a young marketer from the UK.

Highly successful and recently created a WSO coaching that will be delivered for one full month.

The training started last week and the course is delivered via webinars.

If this is the first time you’re reading this blog, I have bought similar trainings from the Warrior Forum before, just like Dean Holland’s Quick Start Challenge.

I’m doing this since I want to create a live coaching myself (won’t tell you the topic though, that’s top secret!) and I need to know what is being sold, what the formats are and what quality level are we talking about.

Your .com Domain Name

One thing that dragged my attention from David, was that he didn’t own his .com domain name.

He used to have and

“Now that’s odd”  was the first thought in my head.

After some heavy research I couldn’t find anything else from him but those two domain names and another one for a marketing blog.

So after being in two webinars with him I found out the answer… he was just late to the party.

Somebody else had registered his name already and he had to get clever and that’s how he got those two other domain names.

David is not the first one that goes through this, there are PLENTY of marketers that I know, from my man Patrick Griffin ( all the way to marketing hot shots Ed Dale ( and John Reese (

Even if you aren’t thinking of having something related to marketing under your own name, you can have plenty of different cool things for it such as:

  • your family’s genealogy tree
  • a gallery of pictures
  • a diary
  • a curriculum vitae (if getting a job is your thing)
  • redirect it to your facebook account
  • redirect to your Amazon account if you’re an author
  • the possibilities are practically endless!

If your excuse to not have your own domain name is that you don’t know how to do it, you can learn how and even get great tips on this post How to register your first domain name

The Kardashian’s Style

the kardashians
The Kardashians

First of all, I really hope I don’t go to hell by writing the Kardashian’s last name on this blog but the thing is, David brought the topic on his webinar, not me.

Last week we had two webinars and on the second one, this stuff was brought up by David (I’m saying this again so you don’t blame me lol) and to my disbelief he actually started talking a LOT about their show (I was thinking “WTF IS THIS?”) but then David said the magic words…

“These people (The Kardashians) are using the  TV series as their marketing hub.”

I don’t have a good memory so I don’t remember who said this but they said they considered the show to be a 30 minute long tv ad commercial (I don’t watch TV but I do when I visit my girlfriend and she happens to LOVE that show).

They are always talking about brands and products and if you don’t believe me, well… I guess you can ask my girlfriend.

Marketing Central Hub

To make a long story short, the basic idea is that you use your blog as your marketing hub.

You don’t have to be writing all day long, you don’t need to be filling up your blog with promotions and this is where David had me…

“Do you want to be a blogger or do you want to make money online?”

I literally was as happy as The Double Rainbow Guy (YouTube video) when I heard David say that.

I have many friends with blogs complaining about money all day long but you don’t see “buy buttons” anywhere (a recommendation from UK Internet Marketer Dan Sumner).

So what are you guys thinking, that the magic affiliate fairy is going to find out your blog and just buy everything she needs from there?

You need to build trust, authority, nurture relationships, network, even build a community around you (if you can) because if you don’t have anything of that, then it is highly unlikely that you’re going to make any money at all solely from your blog.

Many marketers say that affiliate marketing is the easiest way to get started and I agree to a certain point since you:

  • don’t need a helpdesk
  • don’t need to provide support in any way
  • no need to deal with refunds
  • no need to create the product (update or maintain it)
  • and the list goes on and on…

Authority Blogs

However if you build a blog as an authority blog where the product is strongly related to YOU or better yet, YOUR knowledge IS the product, then you don’t need to come up almost begging for a little bit of attention in order to convince someone to buy something through your affiliate links on your blog.

Remember I told you about keeping things simple with Steve Jobs?

You can check out for a great example of a simplistic (yet authority blog) that it never screams “BUY ME!” at you, yet it SELLS services, products and coaching and what’s even better, you can learn a LOT from Henri himself (Wake Up Cloud’s writer) for FREE just by subscribing to his blog.

That’s a great example of how to use a blog and monetize it properly.

Note: You don’t need to have 100 blogs all over the internet that aren’t making a difference.

Updates From Myself

I’m still creating the wordpress training and have recorded about 60 unedited videos so far.

There were many things I learnt from David (Walker) last week and two of those were about social media.

I opened my eyes so much that I’m considering of stripping some videos from my training… or leave them in but not make them part of the core training, maybe I’ll just call them “extras”.

As for finishing the training I’m building for you goes, I’m aiming to do that on this week and I’m already getting ready to make a few needed investments here and there.

I won’t tell you the details (yet) since I don’t want to get bombarded with requests or offers of any kind, I’m busy WORKING.


1. Keep things as simple as possible.

2. Join the warrior forum (it’s FREE and sooner or later you’ll need to check it out by yourself).

3. Register your domain name ( before someone else gets it.

4. You can check out what David Walker is creating here: (not available anymore)

And if you want to leave me some feedback, there is the form to do so down below.

Take care and I hope you have a great start of week!


PS. Please don’t watch the Kardashians shows, read a book instead or better yet, get rid of your TV!

PPS. In case somebody questions the marketing of The Kardashians, having Kim Kardashian tweet something for you costs about $10K…

PPPS. Special kudos to David for saying a blog is NOT a business in one of his webinars, that definitely rocked.

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  1. Reply

    Hi Sergio,

    Could not agree more with you on this, and it’s awesome that you’re getting such benefit from David’s coaching. I think that you will be surprised at becoming the overnight superstar who takes WSO of the day and does 6 figures with his first listing.

    I’m definitely an action taker, but need to harness some finishing power and doing things like re-writing and making something perfect is not what I do. If it’s works then it’s ready to be tried, how else can you explain systems like windows vista were released?

    Oh, and for the parents reading this, be sure to register a domain for your children.


    1. Reply

      Haha Andrew, the bit about Windows Vista was hilarious man but you’re 100% accurate about it.

      Finishing power… that’s an important thing to note here because everyone has the drive to start something but just a few actually go all the way, I really like that “finishing power” it’s going to be GREAT for sales copy man, thanks!

      I don’t know if I could make it to WSO Of The Day but I’m willing to put myself on the line and see what happens.

      I do have a very detailed plan for making a really great WSO that will stand out from the rest (in deliverability, not so much graphically speaking) but I haven’t said anything about it yet since I don’t want to be skipping funnel sales processes.

      If I do manage to create the coaching I’m aiming for and a few people actually like it a lot (so they can help me promote) then I think it’ll be a HUGE success but don’t have an idea at all of how huge as I’ve never done this before.

      Great suggestion on the children domain names, I think I’ve heard that from David Risley before (I can’t do it since I still don’t know what are we going to call our kids lol)

      Take care Andrew and double thanks for stopping by and showing me David Walker’s WSO a few weeks ago. ;-)

    • Jens P. Berget
    • September 11, 2012

    I’ve been reading the Steve Jobs biography for 6 months now, at least it feels like it’s been six months. It’s really good, but it’s long and I can’t seem to read more than 10 minutes at a time with 3 kids in the house :)

    Simplicity is the key to a lot of great things. And the way you describe it is how I would have described it as well. I’m sure you’re going to have massive success with your product. I can’t wait to see it when it’s finished.

    Keep up the great work Sergio.

    1. Reply

      Hey Jens, completely agree man, it is definitely quite a long read maybe because the topics sometimes may not be as sexy as people may imagine they are.

      If you add your kids to the mix I can totally understand is going to take a while to finish it lol

      Thanks for the great remark on the upcoming product and your support. I can’t wait to get this finished and ready for the public as well.

      Take care and speak soon Jens! ;-)

    • Mandy Allen @ Learn To Blog
    • September 12, 2012

    Hi Sergio, I am interested to read that about Steve Jobs as there is a great quote online at the moment by Richard Branson basically saying the same thing about making things simple.

    I am finding David’s style unique and refreshing and I am sure he will move us all in the right direction for greater success!

    Enjoy the journey.


    1. Reply

      Hey Mandy, I’ve learned a lot from reading Steve’s biography.

      From his obsession with simplicity, round corners, typography all the way to crazy health diets, religion, music and many other topics.

      I could have written several posts just on things I’ve learned from that book but I decided to honor him and keep it simple here.

      As from David’s style I am honestly LOVING it.

      It is the first time I see someone actually take the time to prepare in advance his materials and go DEEP with whatever he has to say.

      I have the confidence that I’m going to learn quite a lot more from David as I’ve already learned really interesting points in record time so yeah, I completely agree with you.

      Hope the best for you and your online business Mandy, take care and speak soon.

      Thanks for stopping by! ;-)

    • Jeevan Jacob John
    • September 13, 2012

    Always love the idea of simplicity, Sergio (It’s part of what I do online – Breaking the existing boundaries and approaching the situation in a simplistic manner to find simpler and more effective solutions :D).

    Ah, is that complex?

    Here is the simple one – Break the rules ;)

    As with analytical vs action taker, I think we need to have both. Be analytical, think of the whys and take action accordingly (sometimes, not taking any action is better, other times, a different action might be more suitable).

    1. Reply

      Hey Jeevan, I didn’t know that was your focus but that’s really great man.

      I have always been an analytical person Jeevan and that’s exactly what delayed me so much in my learning curve with Internet Marketing.

      Here’s a PERFECT real life example of why you saying that having a little bit of both is correct:

      (This happened during a summer vacation on a mechanical game center and it’s the reason why I turned to Internet Marketing)

      Analytical Person: Sees a football (soccer) game in which you have to kick a soccer ball as hard as you can. Person is wearing flip flops, analyzes consequences and hits ball not as hard as he could, sees there’s no physical damage.

      Action Taker: Sees the same football, kicks it as hard as he can and almost breaks his foot. Vacation’s over, injured for two months, not able to walk at all in those 60 days.

      I was that person and that really happened.

      My first thought was analytical, I saw it was doable to maybe do the action taking thing after the first hit, I went as hard as I could and my bone practically hit some metal inside the ball (to where it was attached) and I made a big dent on my front foot bone.

      So yeah man, a little bit of both can’t hurt but never too inclined to one or the other. You know what they say… “too much of something is never good”.

      Thanks for stopping by and speak soon Jeevan! ;-)

    • Nathan
    • September 18, 2012

    Hey Sergio,

    Long time no see my man, great read here and really interesting stuff, just catching up with a few of yous who were on Deans course to see how everyone is doing, I’ve spotted you in a few of the IM circles where you’ve commented, anyway keep up the good work and all the best with your upcoming live coaching launch

    All the best


    1. Reply

      Hey Nathan, glad you liked the article man.

      And yeah, I think I’m doing good so far, I’m involved in several IM circles but I don’t say it too often since I don’t want to keep confusing more people out in what I’m doing.

      Thanks again for stopping by and I wish you great success with your marketing endeavours! ;-)

    • Chetz Togom
    • September 20, 2012

    Hey this is the 3rd blog I read about The Kardashians style. So at least 3 people from the QSC have taken another coaching program. And from the same guy, David Walker.

    I understand that you want to have your own coaching and want to see the standard and how they did the coaching. But I guess starting from now, you need to list down how many coaching programs you already bought bro. This is just my personal opinion, you don’t need to buy another coaching. You can have your own coaching already bro. I think this is just your “excuse” lol! :)

    Stop buying, start experiencing.

    Take care!


    1. Reply

      Hey Chetz, it’s a shame that having written such a long article you just focused on the fact that I bought a $15 usd course from David Walker but that’s okay man, I know you are just sharing your opinion and I embrace it! ;-)

      If you must know, I have a special folder in where I have all my trainings in place.

      There are about 20 high-end coaching courses including Dan Sumner, John Thornhill, Dave Nicholson, Cody McKibben, Alex Jeffreys, Omar Martin, Marc Milburn, Kris Mainieri, Jeff Dedrick, Liz Tomey, Ed Dale, Corbett Barr, Kelly Felix, Michael Cheney, Lee Mcintyre and a few others that I can’t mention here.

      About excuses I said so myself on this article right here, in fact it’s the first headline after the title: Easy Actionable Youtube Vlogging Ideas For Marketers

      “Do you have Excuses or Results?”

      I know what I’m doing bro but thanks for sharing your thoughts, you know I always appreciate your feedback, take care! ;-)

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