I started writing this stop learning and start implementing article on last Friday.

Then I edited most of the things I had written by Saturday.

Then on Sunday I deleted everything I had on the previous days and started all over from scratch.

Now it’s Monday and I’m editing the document once again and want to get it ready for publishing today (of course if you’re reading this, it’s already published!)

So why exactly am I going through all these editing phases?

Well, because this is not an easy topic for me to talk about and let me explain why…

Marketing With Sergio’s Audience

The reason for creating the Marketing With Sergio blog was to keep me accountable with whatever I was doing online and share it with the world.

This brought the attention of people:

  • getting started online (zero income)
  • long-term newbies (some income but nothing worth mentioning)
  • already successful (figured out the income part and just looking to improve and scale it up)

What Are You Selling?

We can fine point the prior data to one question:

What are you selling?

This means only one thing…

Do you have a product to sell… YES or NO?

If you’re an Internet Marketer (or call yourself one) that means you either use the internet in some way to sell something (online/offline) or you market something on the internet.

This is just two different terms: Internet Marketing or Marketing Online respectively.

Learning is Good but When is it Enough?

When you’re getting started online, you need to learn how to do things, I totally get that.

And learning is good as long as you understand that it is just a tiny part of the equation to become successful online.

What you DON’T want to do is being in learning mode forever because that will get you nowhere and I believe this is the exact point where terms like:

  • information overload
  • analysis paralysis
  • long-term newbie

And many other alike terms are created.

I have found that many people (including myself) wait until they have learned a ton of things to start implementing what they already know.

So to answer the question above, you need to learn enough to get started and (if needed) be able to figure out the rest with your own experience.

Learning from doing is way better than just learning from mere theory.

Importance of Implementation

I used to think that watching training videos was taking action because after all I was barely learning the basics so I did feel like I was doing my homework too.

Little I knew, that watching a video is just like attending a class in school.

You do your homework when you apply what you learned in class and this is no different for an Internet Marketing training course.

I still remember that it took me several months to find out the perfect autoresponder for me.

When I finally bought the service, it took an extra couple of months to send the first broadcast and a few more days to get my first subscriber.

That’s crazy!

And I’m not even counting all the previous months in which I was focusing on getting the perfect wordpress theme, the perfect hosting account, the perfect domain name, etc, etc.

Does this sounds like a smart move to you?

I hope not, because that’s a very huge mistake I did but I got what I wanted in the end…

Hands-on experience.

So with what I know now, I could probably get a friend of mine that knows NOTHING about Internet Marketing and have him/her fully set-up in just one day with something like this:

  • the right domain name (according to specific needs)
  • domain name linked to own server account
  • freebie and e-mail funnel in place
  • e-mail campaign follow up sequence
  • a full blown up site ready to start publishing articles
  • interlinked social media accounts
  • strategy for increasing traffic and leveraging time

And of course a few hours explaining what we are after, what’s the main objective and what the milestones to complete would be for the short, mid-term and long-term plans.

How’s that for speed of implementation?


Let’s sum up a bit of what we’ve talked so far…

You are either:

  • getting started,
  • making a bit of money online or
  • figured internet marketing already


  • have a product/service to sell or
  • don’t have anything to sell (maybe you’re into affiliate marketing)

You need to…

  • stop learning and
  • start implementing

So How Do You Stop Learning and Start Implementing?

Chances are, you already have too much information to learn from.

Just pick the program that you liked the most and follow it all the way from the start to the end and IMPLEMENT as you go.

As I like to prove I walk the talk, I’ll start with a wordpress course and then scale up from there so keep your eyes open if this is something that could interest you.

I don’t think I have found THE perfect training course (yet) on Internet Marketing but I have recommended a few trainings from very respected marketers throughout the blog (I’ll create a special section with trainings I have taken and link to it from here).

For my mid-term goal, I’ll come up with something that gets the best out of ALL the trainings I have taken part of and even improve my offer where these trainings lacked content.

But first things first, I need to get a little hands-on experience on marketplaces and selling my stuff so I’ll focus on that for now.


So there you have it, I hope you understand the importance of implementing what you learn and you actually DO something about it.

Take care and have an awesome start of week my friend, speak soon!


Sergio Felix
Sergio Felix

Hi, I'm Sergio Felix, founder of Marketing With Sergio. I work full time as a digital marketing expert for the retail industry managing a team of experts in departments of SEO, SEM, front-end web development and conversion rate optimisation and in my spare time I love conducting offline digital marketing workshops and teaching other entrepreneurs how to build and maintain business oriented websites with WordPress. I'm highly passionate about blogging, writing, music, jogging, entrepreneurship and personal development.