Second Half of the Year Day: 2013

We just reached July 1st, 2013.

That only means we only have six months left to do whatever we said we were going to do in 2013.

I have so many things to share but I’ll just mention the most important bits.

I can say I learned a lot of things on this first half, then unlearned some others and if I could summarize the first half of 2013, I would say it has been quite an eye opener.

I’ve learned how to identify when I’m just messing around and when I’m actually doing real work.

That getting uncomfortable is not recommended but needed in order to keep growing and like Chicharito (Javier Hernández, Real Madrid football player) says in one of his latest tv ads:

“You have the “NO” guaranteed either if you try or not but if you do try, you have a lot to gain”

Explanation: He says that because he didn’t start one single professional football game until he was 21 years old, took him about 4-5 years to start his first game. So no matter how much you wish or desire something, if you don’t want it bad enough and act upon it, it just won’t happen.

You Can’t Help Everyone

It’s getting kind of exhausting to always try to motivate people to take action because if they are not ready to be committed to do something about their current situation, it doesn’t matter how hard you are willing to help them, they simply won’t take action in the end anyway and eventually you’ll get burnt out with them as well.

This has been one of the hardest lessons to learn and I always thought “I CAN help everyone out” but I can’t. I can only help those that want to be helped and no one else. It took me a while to finally understand this but I’m glad I finally did it and boy oh boy, I feel like I got rid of a huge weight out of my back.

2013 Goals: Accomplish The Most Important Goal First

I’m not going to keep repeating myself with the goals thing, to be honest I’m tired of dragging stuff that needed to be done last year.

There were a lot of goals that I didn’t meet in 2012 and I have another bunch of goals that I still haven’t met on 2013 but at least I do have a serious plan in place now and besides I actually have met a few 2013 goals already.

My recommendation is don’t try to do every single thing on the goals you decided for 2013, focus on the most important goal you have and just do that.

Don’t Be Afraid To Sell

This was another tough one to understand. I wasn’t afraid of selling but I always kept being too apologetic about everything I did online.

The reality of everything is that I’m here to make money.

You benefit from my expertise and in exchange you’ll save a lot of time and money and I’m willing to charge you for it, that’s it.

There is really no need to treat anyone like a child and offer so many guarantees and be all like “you’re the boss and I’m your servant” kind of stuff.

If other marketers need or have to do it that way, then more power to them but I’m not willing to take that route anymore.

Know your stuff and price accordingly.

Create Ridiculous Offers If You Need To

Just a few days ago it was my fifth anniversary so I made a ridiculous offer to my subscribers.

The idea was that for less than $10.80 USD you would get a premium wordpress theme ($70 USD), my personal manual wordpress installation ($497 USD) and customization that would end up in a total of $1,500 USD for an investment of less than $11 USD.

Needless to say, those $10.80 weren’t even for myself, they were for a domain name, an autoresponder and a hosting account for the first month for my subscribers.

I had a very rough time with my old list because people didn’t even click on my links anymore so I had to prove myself somebody out there actually cared about their current situation and considered this for what it really was: an insane deal.

Not many took it but a few did and a few others were interested and even though it took me an entire day to deal with some techie stuff to complete the sites, it was well worth it because I proved a point to myself.

If you actually create the right offers, people will react to them.

Establish Your Authority And Your Price

Don’t get me wrong on the point above, create ridiculous offers only to get the ball rolling but you definitely have to set a limit somewhere.

However, having clients will establish your authority and if you don’t have any authority right now, you do need to start from zero so really low offers would be the way here.

When you have established yourself as an authority in your niche, I’d rather charge premium prices over peanut prices any day.

My niches so far are website development and internet marketing in general, so let’s say I can charge $1,500 USD per site a month or… I could charge $97 per site and have 15 new clients each month (for the same amount) that all require my personal attention.

Can you even imagine doing the latter? Creating 15 sites so I can earn barely $1,500 usd but dealing with 15 different sites AND 15 different people?

That would be insane just use your common sense, this is no rocket science guys.

Note: Of course that if those 15 new clients were all premium clients ($1,500 each one) I would DEFINITELY love to go crazy creating their websites and dealing with the owners, who wouldn’t want to make $22,500 per month after all?

Create A Freebie To Start Building Your List ASAP

This is something I still see everywhere, a lot of marketers complaining of not making one single cent online and yet they aren’t building any lists yet.

Before you assume anything, I had this wrong from the start too.

I didn’t feel like an expert at anything so how could I teach anyone to do something I wasn’t an expert at myself?

Another thing is I felt “too proud” to use PLR (noooo how can I use an aid to create something? Never!) and have a starting point for creating either my freebie or my first product?

Let me tell you right away, that’s a really bad mindset to have in order to succeed online. Money loves speed, get yourself stuck on “perfection world” and you’ll never accomplish anything online.

Get rid of your ego, it happened to me, I’m not just assuming stuff here.

2013 Goals Video

[youtuber youtube=’’]

Video Response from Carlie Hamilton

I just received this video response from my friend Carlie Hamilton and wanted to show it to you here.

[youtuber youtube=’’]

I think Carlie makes some great points and the fact that she took the time to make this video response makes me even happier so thank you Carlie! ;-)


I really can’t say “I’ve made it” but I definitely no longer struggle making money online.

If you are interested in making that first dollar or $50 or even $1,500 online I can definitely teach you how I have managed to do just that.

Just sign up to my seven day intensive marketing training plan and you’ll have a very solid overview on how it is done.

It is FREE and it could teach you a thing or two about making your first sale and stop messing around online.

Take care and I’ll talk to you soon, bye for now.


PS. There’s a lot of goals that need my attention for 2013 but instead of talking about them, I’m actually working on them, hope you’re doing the same!

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  1. Reply

    Hello Sergio, how are you doing?

    Yes half of the year has come already, and hope you are succeeding well compared to at the start of the year.

    You have to take action even if it means posting a blog post, creating a report, creating products etc.

    Helping others is good but can also side track you from your own goals. You should work on your own stuff equally aswell as helping others. You come first.

    Try to accomplish your goals and projects that will be the quickest to get off the ground that will make you money first.

    Hope you are fine otherwise.

    and wish you all the best for the ‘mid’ 2013.

    1. Reply

      Doing good Matt, thank you!

      Projects and goals are actually being met, hence why I wrote this post to keep others accountable (IF they needed the reminder because sometimes I think people don’t even care if they succeed or not lol)

      Thanks for stopping by and the best wishes man, really appreciate it! ;-)

  2. Reply

    Hey Sergio,

    Really great mid year post, and glad you are making some very good progress! I have followed you for a while now, and I have really seen you grow, from being scared to be in front of the camera, to start building an awesome brand for yourself and you provide excellent advice in your blog posts and videos as always.

    Btw I am a big Manchester United fan, so very cool that you included a quote by Chicharito in your post, can’t go wrong with that ;-)

    My first 5 months of this year, I barely made any progress at all in terms of business and getting started, but then eventually a few weeks ago something just kicked in that I NEED to do this NOW, not later so I started to take the right action. Well I made some progress during the first few months as well, but I was moving in the wrong direction kind of, and then I finally found my way and what I want to be focusing on. That’s also how my site came about and all the interviews I do now with amazing and inspiring people, and share everything I learn along my journey as well.

    I must say that you have truly inspired me with your blog and what you do, and made me realize that everything doesn’t have to be perfect when you start out, it will evolve over time and become much better, the important thing is just to move forward and take the right action now :)

    Keep up all the great work you do man!


    1. Reply

      Hey Navid, thanks man, it has definitely been quite a ride huh?

      I’ve seen some of your progress as well and I have to say it man… You definitely started like a big player, I know you already had some great hits here and there and I can’t see anything else but success coming your way.

      I still want to watch your interview with Henri, the one you did with Pat Flynn was awesome.

      Thanks for saying you have been inspired here man, that’s the best reward I can get from a reader and you got it right, things do not have to be perfect to work, just get them going!

      PS. Chicharito rocks, not the most common ways of scoring but at least he finishes his plays haha

  3. Reply

    Well done man you made it through the first 6 months :-). Seems like you have had a journey! I’ve been watching your transformation over the last few weeks and its all good.

    Sometimes it’s hard to actually admit to your readers you ARE here to make money. I did it not so long ago and got a great response. We are here to do and create business Sergio. We certainly don’t do this for kicks, although it is a great business to be in ;-)

    Well done on your mindset change mate.


    1. Reply

      Hey Dan, I sure did change my mindset man!

      And yeah, sometimes I wondered if people really thought all the training they get online from us has to be free because “it’s on the internet”? lol

      Thank you for watching my back man, I certainly appreciate it and I couldn’t be any more grateful for all your support!

    • Carlie Hamilton
    • July 2, 2013

    As always, an inspiring post.

    You Can’t Help Everyone.
    So true! You can only really help people who want to be helped. And even then, a lot of people think they want to be helped but actually don’t care to listen to any advice (the excuse makers).
    It’s best not to waste our energy on those people. Let’s just focus on the quality people out there that are ready to hear our messages. It takes up less time, less effort, and has greater rewards. Everyone else will be left behind or will one day come back and be ready to listen to what we have to say.

    Don’t Be Afraid To Sell
    We are so silly. I am afraid to sell a lot too. We all don’t want to come across as pushy sales people.
    But the reality is, we want to spend money. I know I do. It saves people time and money to learn from others. I want to throw my money at people if they can help me get closer to what it is I want to achieve. So let’s not be afraid to sell. People want us to help them (and if they don’t, then we are doing something wrong).

    Build That List
    I have some ideas that I’m cooking up to try and grow my list. It is a nice, small, personal list right now. I am working on providing huge value to my list, and on some cool things that I hope will build my list even bigger. Hopefully I can get my ideas out there as soon as possible.

    Well, that is my thoughts from this fantastic post. :) Can’t wait to see what you do in the second half of 2013. I think you are doing great stuff.

    1. Reply

      Hey Carlie,

      Like I said in the post, these things (trying to help everyone, being afraid to be sales oriented and building my list from the beginning) got in the way for a while when I was getting started.

      I was stubborn enough to not accept these things as facts and try to come up with my own version of the wheel but unfortunately it’s not like that.

      If we play the game by the already established and proven rules, we can get to wherever we want a lot faster and without so many hassles.

      It was a hard lesson learned but an important one and I’m really glad to finally be aware of how it is.

      Last but not least important, I absolutely loved all your feedback. I hope you have a great day and I know we’ll be doing our pending interview very soon, thanks Carlie! ;-)

  4. Reply

    Hi Sergio,

    Accomplishing goals seems to be a common theme today. I just read another post and one line really stuck with me – ask yourself “What do I need to become in order to reach these goals.” It appears you have been asking yourself just that! Thanks for sharing.

    1. Reply

      Hey George,

      I think it’s a recurring topic because if you don’t accomplish them (your goals) then you do not make any progress whatsoever.

      I used to ask myself a lot of things to try to understand my surroundings but instead of that now I’m just accepting things as they are and now I live a more stress free everyday life.

      It’s weird how a very simple and tiny mind shift can make the world seem like a whole new different place.

      “What do I need to become in order to reach these goals.” <- That's a great mindset man, thanks for sharing it here! Thanks again for stopping by and hope you're doing fantastic George! ;-)

    • Jennifer Kennedy
    • July 2, 2013

    Hey Sergio!

    Half the year over. Yes, indeed!

    I’m thinking about all of the things I accomplished last year. I keep telling myself it’s time to get my butt in gear now if I want to match that!!

    I don’t have any large accomplishments as of yet. But, I am proud of myself because I’ve made many personal changes that needed to take place in order to move me forward. And, I keep telling myself that baby steps are still steps!

    What do I have cookin’ next? Well, I’m working on that freebie offer and my first product! Yay!

    That quote by Javier Herndandez is especially powerful because as in anything you do, it takes consistent action and faith that your time is coming.

    Great post, Sergio! It’s really got me thinking about the next half of the year!

    1. Reply

      Hey Jennnifer, in my book any progress is still progress! The main idea here is to always be in motion and even better if that means you’re moving forward.

      I created my first freebie offer this year (a seven day training with videos and all the bells and whistles) and I’m about to release my first information product ever as well so for me, this represents a lot of progress.

      Thanks for stopping by and hope the 2nd half of the year is even more productive for you Jennifer, take care and talk soon! ;-)

  5. Reply

    Hi Sergio,

    let me first say that I LOVED your 7-day marketing plan!
    You are right when you say that people need to focus. In fact, I learned yesterday from a membership program I’m taking part in, that you should create your personal “Avoid At All Cost List”. I wrote down my 25 to-dos for the next 2 years and I try to aim only at the 5 top items and avoid the others at all cost.

    Good luck with reaching your goals, stay as focussed as you are :)


    1. Reply

      Hey Jan, thanks a lot for going through the entire course man, it really means a lot to me!

      That “Avoid At All Cost List” is very interesting, reminds me of to-do list hierarchy, something that Frank Kern teaches.

      It goes something like this:

      You define your goals, create the plans to reach them and finally you prioritize all the tasks, what that means is you would get your to-do list and divide that into three sections:

      A) What you MUST do
      B) What you SHOULD do
      C) What would be NICE to do

      And you structure your day so you only focus on your A-goals and nothing else, if and only if, you’re able to complete all your A goals for the day (keep it realistical, don’t try to cram 10 A-goals on one day) then you can start doing B goals and if you’re done with those too, you can do C goals.

      Another thing I learned from a friend Justin Ledvina is on task management and that involves Do, Delegate or Delete and it’s simply what it implies:

      1. If you can do something yourself, do it right there.

      2. If you can’t do it but it needs to be done then delegate the task to others (outsource).

      3. If you can’t do it and you won’t delegate it either (probably because it’s not important) then just get rid of the task.

      And final (but not least important) have in consideration that productivity tasks are those that bring you money because that’s the end result of being here right?

      To not have the “chasing money” mindset (because it sucks and doesn’t work) what makes money is mainly three things (in my point of view):

      – More subscribers
      – More affiliates
      – More customers

      Mario Brown says the only three things you need to suceed are:

      1. Always make offers.
      2. Increase your customer’s base.
      3. Drive traffic.

      So there you go, as you can see I can go on and on with this but I’ll stop here because I think you already have a solid idea on what I’m trying to say.

      To sum everything up, I believe great organizing and following up on your to-do lists by taking a lot of action WILL bring success sooner or later, it’s practically impossible to fail if you do all these things to the T.

      Hope you have a great day Jan and thanks again for stopping by and taking my free training! ;-)

      1. Reply

        Hi Sergio,

        thank you for that long reply!
        I totally agree with you on every single point you mention.

        I’m most productive in the evening. Over day I try to complete short and simple tasks and then in the evening I’m aiming at the beasts.

        On my to-do list you’ll find no more than 2 A) tasks per day. As you say, you need to be realistic in your planning.

        For me it works best when I plan 75% of my time. You always have things to do that you can’t plan or that come into your mind in situations you didn’t see coming.
        This way I can keep track of those as well.

        Best regards,

        1. Reply

          Planning just 75% of your time? Man, that does seem like a great hack, thanks for the tip Jan! ;-)

  6. Reply

    Sergio, my friend! Another great post jammed with good information. Kudos to you.

    My quarterly goals did pretty good, I changed direction some, but the numbers are near enough right. I will adjust the 3rd and 4th quarter goals to reflect the new reality of my business.

    I can help everyone! I know I can help every single soul that is struggling and scuffling. The deal is, they have to want my help. That way I don’t have to help the world, only my peeps.

    Here is to the 2nd half. I hope it has the same surprises and successes that I had in the first half of the year, whatever they may be!

    1. Reply

      Hey Tom, I think that is fantastic man and you just reminded me of that old saying: “You can lead a horse to water but you can’t make it drink”.

      It’s not uncommon to see a lot of marketers including “pay in advance” fees for their coaching applications because there’s no other way to filter the tire kickers and time suckers.

      “They have want to want my help” I couldn’t have said that better myself!

      With your rapid growth, I know the 2nd half of the year will be even better for you Tom, you’re doing an awesome job and as long as you keep doing what you’re doing I can’t see anything but success written all over the place.

      Thanks for stopping by and taking my training man, I really appreciate it! ;-)

    • Theodore Nwangene
    • July 4, 2013

    A very awesome post as always Sergio,
    I agree with you on the point that you can’t help everyone, i think that you really need to know if the person you want to help needs that help before he can help him else, you might just be wasting your precious time.

    I’m happy for your achievements so far friend, you’re really making a great move and I’m following you along.

    Yea, the main reason why we’re here is to make money and its our duty to figure out ways through which we can make those money.

    Therefore, lets all wake up and get to work. I’m also making my own plans and its all courtesy of you and your encouragements.

    Thanks a bunch man and, more strength to your elbows.

    1. Reply

      Hey Theodore, thanks for the feedback man and I think it’s awesome that you’re following along.

      I’ve made some money here and there with my experiments (or projects) but I still have yet to find that mysterious passive income.

      Wish you the best and I know you’ll reach your goals if you keep hustling like you normally do, take care man! ;-)

    • Jens P. Berget
    • July 7, 2013

    This is awesome Sergio. I’ll need to catch up with you soon. I’m currently on vacation, living in a tent by the sea and guess what, it’s finally sun in Norway :)

    You’ve been doing some really great stuff lately. I’ve been watching your videos and they’re getting better and better every time!

    Talk soon.

    1. Reply

      Hey Jens, nice to hear you’re on a vacation and you’re living on a tent by the sea? Sounds like fun, take pictures!

      And yeah, I’ve been doing quite a few things lately, thanks for the feedback on my videos, I think I’m reaching that point where I can do them effortlessly now but I still need to learn how to edit them better or actually faster.

      I’m a bit lazy so that’s why I don’t normally use intros/outros, animations, background music or any other fancy video editing things.

      Take care and enjoy your vacation man, thanks for stopping by! ;-)

      PS. Wait… how the heck do you have internet access from a tent by the sea? LOL

  7. Reply

    Sergio good post brotha. It has made yhink about my goals. Times move too fast and the next thing you know the year is over. I look forward to reading more post and I think I will sign up to your list.

    Great stuff!


    1. Reply

      Hey Kent, that was exactly what happened to me last year, the whole 2012 just practically flashed before my eyes without me even noticing it!

      Thanks for reading and visiting my site man! ;-)

  8. Reply

    Hello Sergio,

    Great thoughts and videos! To be successful requires staying motivated and moving toward our goals year around. Which can be hard the second part of the year. I’m still working on figuring out a good price for coaching and my upcoming eBook. Keep rocking it my friend.

    1. Reply

      Hey Dan, thanks man, when are we going to record a video together?

  9. Reply

    I loved reading your post, it gave me inspiration and it made me realize that sometimes I have thoughts like that.

    It is hard to think of myself as an expert in something. Although I have made money online and continue to do so, I am not making a killing.

    My thoughts are, how can I create a product and think of myself like an expert when I am not making a killing.

    I guess I just need to get busy and create my ebook. Thanks this was extremely motivational.

    1. Reply

      Hey Susan, every single expert we know was a newbie once and it also depends on who your target audience is.

      If I didn’t know a single thing about internet & technology and I landed on your site, you could teach me not only how to register my domain name but what would be an appropriate name to pick, where to register it, how much would I have to spend, what else do I need to do, etcetera and that’s only about the domain name!

      On your site you are currently doing list building, having social media share buttons, have an established audience already, have that very cool header at the top, if I left a comment there asking you to help me and you replied to me, I would feel blessed right there on the spot.

      So the target audience is key here, if I offer a wordpress installation for $17 to another blogger, they could say they can do it themselves or hire someone else for $5 at fiverr however if I tell somebody that doesn’t knows anything at all about web developing, they are willing to pay thousands for the same exact service.

      Next time you doubt about your expertise or knowledge level, just think about who your real target audience is and you’ll see you’re an expert already.

      All the best and thanks for stopping by! ;-)

      PS. Great job on the WSO launch, something I still haven’t done myself… see?

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