When you finally decide that you’re going to work online, you’re going to be pulled in many different directions when it comes to registering your first domain name.

If you don’t know what you’re doing, it is very easy to not understand what all these people are recommending you to do, thus ending in a bad choice such as picking a lousy domain name, registering on the wrong company or even worse, buying stuff that you don’t even need.

The problem with picking a lousy domain name, is that it is not going to benefit you in any way and it may actually even end up hurting your business.

So before anything else, let me show you why you need to register your own domain name first.

Searching for Your First .com Domain Name

Let’s pretend your name is John Doe for the sake of simplicity.

Then you need to register johndoe.com

I don’t want you to have second thoughts about it. It doesn’t really matters that it is not the name of a product you want to be an affiliate for or that it doesn’t have the latest product launch campaign product’s name on it.

First of all, you have to register your own domain name

You have nothing to do thinking of affiliate marketing right now.

Even if you are not comfortable having your own domain name on your online business, that’s okay too.

You can use your own domain name for anything you like.

It can be a CV, a family album, a redirect URL to your facebook account, you can practically do anything you want with it.

Another reason why you should get your own domain name, is that you’re going to need to register a base domain name for your hosting account so make that a domain name that you’re going to keep for a while.

That’s why my first recommendation is to get your own domain name as your starting point.

So to continue, let’s see some basic rules right now.

Domain Name Recommendations

This is the format you want to follow:


That’s it, nothing else.

I don’t want any hyphens, numbers, abbreviations, the only thing that you should be considering, is if you have a real weird name that is not going to be easy for anyone to understand or pronounce, then you should consider using an alternative.

But you should always try to get your firstnamelastname.com first, all right?

If the dot com for your own domain name is already taken, then we need to get creative.

It could be:

  • yournamelastnameblog.com
  • yournamelastnameonline.com
  • yournamelastnamelive.com

Again, we’re not thinking business right now, we’re securing our brand.

This domain name can later be a very successful blog or your main support desk or your JV appointment’s place, the possibilities for it are endless.

Where To Register Your First Domain Name

There are plenty of companies that do this.

And while there is no absolute winner on this task, I do have a best recommendation for you, which is NameCheap.

I do have many other domain names active on other companies such as GoDaddy, 1&1 and others but I’m already moving all of them to Namecheap.

You CAN use whatever you think is good enough for you or that makes you feel comfortable.

In my experience I pick NameCheap because they don’t kidnap your domains, the DNS update works insanely fast with Hostgator and they don’t try to upsell you a bunch of crap like other domain registrars when you’re going through their sales funnel.

Domain Name Register Video With NameCheap

Here’s a video where you can see how to register a new domain name using Namecheap.

I would normally avoid extensions like .net and .org but since I come from an IT background I’m actually going to register these for brand protection.

You should focus on getting your .com though!


Recommended to watch this in full screen mode

Avoid These Domain Name Registration Mistakes

I have seen a lot of people use numbers on their domain names.

The problem is, when you say your domain name to somebody else, they don’t know if you mean the actual number or the word for that number, like this:

99designs.com and ninetyninedesigns.com

Hyphens are equally horrible.

While they are not absolutely tested that they have less SEO power than a hyphen-less domain name, saying: “John” “Hyphen” “Doe” “Hyphen” “Online” “Dot” “Com” is simply unnaceptable.

Another very rookie mistake is going with GoDaddy’s offer for .info domain names at the cost of $1.99 USD

Not only these extensions were practically abandoned from Google results a lot of time ago, they are not trusted by anyone since they were used and abused as content farms.

Even if you think you’re going to “save money” because a .com domain name costs about $9 USD (a year) and a .info domain name costs about $1.99 USD (only the first year)

The following year, your .info domain name is going to cost the same as a .com domain name and guess what, it will STILL be an .info domain name.

If you are absolutely sure that you won’t be using your .info domain name to sell something and just want it to share information on the web, then I think you can actually go for it.

Just don’t pretend it is okay to have a business sitting on an .info domain name because nobody is going to take you seriously.

There’s no workaround for this, PAY for your .com domain name and stop playing games.

Register Your First Domain Name With NameCheap Here

By clicking on the below banner you will be taken to NameCheap and will be able to register your domain name.

Namecheap.com - Cheap domain name registration, renewal and transfers - Free SSL Certificates - Web Hosting

You have to create a FREE account with them first though.

Your Turn

I don’t have much to add here since all that I have said, is something I pretty much won’t change in a long time.

However, I would love to know where do you register your own domain names and why?

Tomorrow, I’ll write about the hosting part and if you feel I’m leaving something out on this article, please remind me about it on the comments area ok?

Take care, hasta luego!


Sergio Felix
Sergio Felix

Hi, I'm Sergio Felix, founder of Marketing With Sergio. I work full time as a digital marketing expert for the retail industry managing a team of experts in departments of SEO, SEM, front-end web development and conversion rate optimisation and in my spare time I love conducting offline digital marketing workshops and teaching other entrepreneurs how to build and maintain business oriented websites with WordPress. I'm highly passionate about blogging, writing, music, jogging, entrepreneurship and personal development.