Project: Las Vegas

It’s finally Monday and that only means one thing… time to HUSTLE!

This time I want to present something that I think it may (or may not) drag your attention and it’s strictly about offline marketing.

If you’re not into offline marketing, you can still pick a tip or two from the article.

So let’s dive right into it.

Ok, Project Las Vegas… What is it?

It’s a one month offline marketing experiment.

If you have read my blog before you know how much I love doing experiments, I already published these two in the past:

So this time is about Project: Las Vegas and it consists on something very basic…

Getting as much money as possible from offline consulting creating websites to fund my trip to Las Vegas on July 20th.

Am I going to succeed?

Who knows but it will surely be interesting to find out!

Traveling To Las Vegas With No Money, Am I Freaking Insane?

Absolutely not.

The best way to make me get off my butt and do things is by putting pressure on myself and what better way to book a trip in advance with no money to back up the rest of the trip?

In fact it is not as bad as it seems… I was invited by my girlfriend who has a relatively well paid offline job and she insisted on taking a one week vacation over there.

Actually it’s five days in Las Vegas but we’re staying in Phoenix for a couple of days to visit some friends.

Obviously I’m not comfortable with the general situation, we have traveled before and I have taken care of all the expenses so this is why I need to raise some money and do it FAST.

I could make zero, I could make $5000, I have no clue but you can bet I am still going to do this.

The Mindset

I’m just going to keep it simple.

Actually, as simple as I possibly can.

If I start over-analyzing stuff I’m going to screw the entire thing up so the only thing I have on my mind right now and for the entire project, is going to be: KEEP IT SIMPLE STUPID!

Zero aim for perfection here but of course, I won’t sacrifice anything either.

Sales Funnel

It’s going to be a three to five (max) sectioned sales page.

It is not going to be anything fancy, I’m going to focus on brief but great sales copy, just a few images and focus on pain points, not benefits.

Magic stuff like “your competition is getting all your clients”.

I still haven’t plan the entire structure of this but it’s going to be something like: “this is what I’ve got, this is what it will do for you, this is what it costs and this is how you get it”.

A bit Frank Kernesian if you like but still a very powerful technique.

Getting Prospects

I’m going straight to yellow pages and local newspapers including magazines.

I just phoned the local newspapers and these people are paying from $450 to $800 for a really small and lousy ad in the newspaper that will just last for 7 to 14 days respectively.

If they can pay those amounts (and I have seen ads that go a lot longer than that so they are paying even more) then they surely could pay $1,500 to have a full site that lasts for a whole year and even get live training on how to update the site themselves.

However remember that time is money so the more I manage to stay working behind my computer, the best.

I’d rather have three $500 clients instead of one $1,500 because that client can take practically my whole day and the possibility to make more sites.

How to Get a Foot in the Door Strategy

Instead of doing what everyone else is doing, having all these great looking sites, offering their phone numbers for price consultations and all that fancy crap I’m going to go the extra mile and this is how I’m going to do it…

Set a very basic three-section wordpress site, it has to look like a $2,000 worth site (I already have that covered) and here’s the kicker…

Put the information of my prospect in advance, like I’m sending an actual mock up already, not just a demo site with all their contact details there, maybe even a picture of the guy (if I manage to find one online).

What this is going to do, is to knock a barrier down immediately and then I’m going to present myself on video.

Something like…

“Hey my name’s Sergio Felix I’m a web developer currently working for solo professionals and I have this amazing proposition exclusively made for you. It comes with a massive $200 discount if you decide to start working on your site in the following three days. There won’t be any recurring fees apart from annual domain and hosting and you can even buy a monthly maintenance plan that suits your needs or get the full cms access for an extra (some money here), etc, etc”.

You get the idea now?

If this sounds like something you may want to try yourself but aren’t so sure because you’re shy or insecure about doing videos, get over your ghosts already.

Life is not going to wait until you dominate your fears so get it going already.

Project: Las Vegas Video

I created this video a couple of hours ago and I actually recorded it first than writing this article so you may find a few extras there.

That’s it.


I don’t know how much money is going to be made, if I’m going to hit a home run or if I’m going to blatantly fail but I have one thing for sure… I’m going to try my best!

I didn’t say anything about delivery times, that’s because I’m starting from scratch right now so I’m off to work!

I’ll focus on the sales funnel for today and finish that tomorrow.

Then I’ll start getting the prospects tomorrow and recording the videos (I’m not going to create several videos, just one in which I’m going to edit their name’s and render like they are all different).

Then hopefully on Wednesday I’m going to have everything ready to go and start mailing that day and hopefully I’ll get a result for next Thursday.

If nobody calls me back, instead of sending 10 e-mails a day, I’m just going to start blasting as many as I can a day.

Note: I’m not going to spam these people, I may actually call them first on the phone and ask if it’s okay to send them a promotion to their e-mail address.

Oh and one last thing… If nothing works on this week, I have a plan for leaving a very nice and expensive physical brochure that shows examples of website sections at their work offices that says something like “$200 off when returned.”

As you can see I have a full set of ideas and many tricks under my sleeve so stay put and wish me luck!

Take care and thank you for reading and/or watching this.

Signing out,

Sergio “The Offline Lion” Felix

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    • Munir Nathoo
    • June 25, 2012

    Yo! good job! Go get them!


    1. Reply

      Hah, thanks Munir I will! ;-)

      PS. Let me know when you create the new site for Internet Marketing. I want to give you something so you can get things started right away.

        • Munir Nathoo
        • July 8, 2012

        Hey Sergio,

        So what was the final result of Project Las Vegas and are you in Vegas already :)
        I am setting up my new site this week so will give you the link once I have registered the domain. Thanks for your help buddy :)


        1. Reply

          Hey Munir, no my man, I’m flying to Vegas on a couple of weeks and the project is not going as well as I expected but there is some money coming in from it.

          Let me know when you have your site ready. I’d love to check it out and provide the help I told you about, take care Mo! ;-)

  1. Reply

    Selling services is not quite the internet dream, but guess what if you want money now it’s the best way to generate cash. A blog may seem simple to you, but to the client it’s an impossible technical thing that is bound to go wrong when looked at the wrong way.

    I would be the same around an expensive piece of farm machinery, so selling what you know about to people who want it is a great thing to do.

    If you document the process and show results you can sell it as a WSO and probably make more selling the information than you did from doing it. Sounds backwards I know, but that’s the way of the world at the moment.

    People would rather pay for information about what to do than go out and do it.

    Just remember, don’t put it all on black…


    1. Reply

      Awesome feedback Andrew.

      I’m not saying exactly how everything is going to be done since I do plan to sell this and besides the people that visit this place are not really interested in offline marketing so why waste more time detailing everything?

      I honestly was scared of the Warrior Forum since there is a LOT of bitter souls in there but I am tired already of avoiding it so I’m just going to start creating stuff and putting it up for sale.

      It will be up for the warriors to either buy it or not.

      I spoke with my girlfriend a few hours ago, she’s not really happy that I’m willing to get back to the offline world since it takes a ridiculous amount of time and clients can really suck life out of you.

      I am going to get some rest now, tomorrow I’ll update this place again with something more enticing for the online audience.

      Thanks for the great feedback Andrew, really appreciate it. ;-)

    • Daniel Sumner
    • June 26, 2012

    Hey Sergio,

    This looks interesting and I hope you achieve what you set out to do.

    You are right about offline clients and your life being sucked out. But if you need to raise fast cash and this is the only way you know how to do then do it.

    Just a thought, Have you ever though of a hosting reseller account? This way you can charge a monthly fee for your clients and create a passive income from hosting?

    I want to go to Vegas :-(


    1. Reply

      Hey Dan,

      I do provide hosting for my clients and charge them my own fees, I talk more about it here: Benefits of Having a HostGator Reseller Account For Your Online Business

      I do not charge them monthly though, I use annual fees to avoid the hassles of collecting the payments.

      It is difficult enough to get a hold of them when I’m building their sites so showing up to collect a small monthly payment would drive these people crazy really quick.

      I do have a few cool plans for special and calendar events, this is for people who only do business on certain occasions in the year and for this I’m going to arrange monthly fees so I’m tweaking as I go.

      Thanks for stopping by Dan and man, I can’t wait about Vegas already! ;-)

      PS. Sending you an e-mail later.

    • Jens P. Berget
    • June 26, 2012

    Hey Sergio,

    Wow, Las Vegas, that sounds awesome. I have been thinking about attending Blog World in Las Vegas in January, but I’m not sure if I’ll make it, but that’s one of my goals for next year. I have always wanted to go there.

    Your project sounds awesome, and adding the information for your prospects in advance is a very smart thing to do, and when you combine it with video, I am sure you’ll have massive success. It sounds brilliant to me.

    Keep updating your blog with the results and I’d love to see the sites you’re making for your clients.

    1. Reply

      Hey Jens, well I have never been there before so I’m looking forward to an amazing time over there!

      This project would be very boring if I didn’t provide results in the end, of course I’m going to show sites, fees and anything. If it doesn’t works, then I’ll try to see what went wrong, change it and take another go at it.

      The sites are pretty basic but for this project I’m using one particular theme I bought from ThemeForest and they look just unbelievable.

      I will give all the details out once I have some positive results to show although I may just share that with my list since this is something I intend to release as a WSO.

      Take care and thanks for stopping by Jens! ;-)

    • Karson Kraybill
    • June 26, 2012

    You may want to check out eyejot. It’s an iPhone app that lets you place you video directly into your email that you sending. I used to do this full time, I have some call scripts if you want them.


    1. Reply

      Hey Karson,

      Thanks for the tip my man, I only use a dumbphone right now (long story) but I will ask for advice as soon as I get there. ;-)

      PS. Congratulations on the new header and all the changes, looks like you’re doing a fantastic job so far!

  2. Reply

    Hi Sergio,
    Another idea for quick money might be making videos for people wanting to sell things. For example, a car dealer may want to have a video showing a car they have for sale so they can put the video in an online sales page, or Craigs list. You could take various still shots or video to showcase the car. This could also be done for real estate or Recreational Vehicles, Motorcycles, etc. Probably would work for restaurants too. I’m guessing you could charge $100 to $200 per video depending on the client.

    Just some ideas. Go get em my friend!


    1. Reply

      Hey Grant,

      People are VERY cheap here in Mexico so charging them for doing that would not be very profitable but just from your comment, you gave me some AWESOME tips…

      I never thought about developing sites for real estate or car dealers.

      WooThemes offers fantastic themes for these kind of businesses and I just remembered I wanted to do some experiments with listings-based sites as well.

      I’ll jot these down and schedule them for some future experiments so thanks for the awesome feedback! ;-)

      PS. Congratulations on setting up your first affiliate promos on your site, everything looking good! I tried to watch the recommendation for the backup plugin (I use Backup Creator) but the video hasn’t been rendered yet.

      Will have to visit again and see what it is about.

    • Rich
    • June 27, 2012

    Hey Sergio,

    Looking forward to seeing you kill it over the next few weeks, I know you’ll do it

    All the best my man!


    1. Reply

      Thank you for your support Rich, wish you the same and have fun on your trip! ;-)

    • Dave E Wilkes
    • June 27, 2012

    Hi Sergio
    You’ve got some great things going here and so I’m certainly glad t have dropped by.
    Man, there’s nothing like putting your back against the wall – booking your trip to Vegas and then raising the money for it seems a great way to shake some action!
    Best of luck with everything.
    I’ll definitely be coming back to see how it all works out for you!

    1. Reply

      Thank you Dave,

      I’ve found that putting myself under pressure is the best way to make things happen. I decided to make this public so I keep myself accountable about it.

      Thanks for your support and hope to speak soon again! ;-)

      PS. Hopefully I’ll make it and record some great videos when I finally get there. :D

    • Sorina Dascalu
    • June 27, 2012

    Three $500 clients are better then one $1,500 client – totally agree with you on this one. I’ve seen it with my own eyes, clients that pay bigger amounts for services tend to believe you become their slave, and most of the times the service you provide for that money is under-priced in the end.

    I too prefer clients with smaller projects, more frequent satisfaction on completing projects ;)

    Good luck with your Las Vegas project, I’m sure you’ll make it!

    1. Reply

      Hey Sorina, it’s kind of weird but true!

      As soon as you start charging a bit more than average, you’re toast and in the end, you end up doing a lot more work than what they paid for and if you ask for more money to justify the extra work they think you’re trying to take advantage of them.

      That’s exactly the main reason why I’m trying to keep things simple with these offline projects, a simple website, simple rules, off we go.

      Thank you for your kind comments and I’m definitely making this happen, take care Sorina and see you at the webinar in a few more hours. ;-)

    • Paul
    • June 27, 2012

    Hey Sergio,

    Wish you luck with your project, I worked in Vegas for 4 months. You’ll have a blast there.

    Just wondered if you had thought of offering free hosting, especially to the lower end clients instead of a discount. This way you still make 500 bucks per site as I assume you are hosting them on your own hosting. This is what I have started doing rather than offering a discount.

    Good luck and keep posting on your progress.



    1. Reply

      Hey Paul, you worked in Vegas for four months? Man that’s very cool!

      I do host my clients on my own server and your suggestion is actually a good approach since “FREE” always opens a few doors.

      And you know what? I might actually have to re-arrange my sales letter… thanks for the awesome tip Paul! ;-)

  3. Reply

    Nice game plan Sergio!

    The mockup approach works well, I can tell from my experience. We run a small web agency here in Brazil and recently started testing this approach, sending potential customers an actual working site with all their details and content (from their existing site). The results are pretty good.

    Another approach I want to test (and you have mentioned) is the use of brochures, at first it may sound like a waste of time and resources, but it can still work well locally.

    I’m sure you’ll knock the Vegas Project out of the park!


    1. Reply

      Hey Rod,

      Well to be honest I’ve never tested this before but I did try to picture myself as the prospect, if somebody sent me a functional mockup of my business including my details and even a great offer, there’s no way I would say “no”.

      So I’m expecting great feedback from this. The brochure part will be an alternative though since that actually involves leaving the office and that’s time I can’t waste right now.

      Thanks for sharing your experiences as I really appreciate all the tips man, take care! ;-)

      PS. Loved your latest article, good job!

  4. Reply

    Hey Sergio

    Good luck with getting the money together. It’s certainly a great way to motivate yourself; a trip to Las Vegas!

    Looking forward to seeing how this works out for you!


    1. Reply

      Hey Tim, well I’m starting to run out of time… yikes, only three weeks left!

      Thanks for stopping by and your kind wishes, I really hope I can make this happen. ;-)

    • Linda
    • June 29, 2012

    Hey Sergio,

    Sounds like a good plan, so how is it going so far? I know you just started, but just wondering if you have any leads or how that one client you mentioned in your video is working?

    What is your average time frame that you tell these prospects as to how long it will take you to complete the site for them? I would assume it would vary from each customer.

    Looking forward to hearing how this all works out for you.

    Have a Wonderful weekend!

    1. Reply

      Hey Linda,

      Unfortunately that client re-scheduled our meeting for next Monday so I don’t have a clue if he’s really interested or just playing around since I’m not the one talking to him.

      The time frame depends directly on the project’s requirements.

      For the politician site I made the $1,500 usd from, I was given the requirements and I had the site online and completely functional in about two days.

      It would have taken me only a few hours to do it but I had to test and fiddle around with many themes which I wasn’t familiar with and tweak them out until I’ve finally got what I wanted.

      For the websites I’m offering, I ALWAYS say I use templates which I later customize to my client’s needs then I explain all the pros about working with wordpress and its internal cms.

      Even if the site looks very basic and doable in just one day, I always give a delivery time that has a wide margin, like 5 or 10 working days depending on the size of the website.

      I do this for several reasons, like always delivering on time, having a life outside this freelancing stuff, being able to test things out thoroughly and maybe even trying to over deliver something they didn’t ask but that they would appreciate.

      Hope that helps and thanks for stopping by Linda, hope your house is ready now and that you’re finally back with us! ;-)

    • Linda
    • June 29, 2012

    That’s a reasonable time frame because like you said you do need a life and may encounter problems which may be out of your control, etc.

    I hope everything goes well and that you can make the money you want in the time frame you have chosen. I can only wish you the absolute best of luck, Sergio.

    I just made a new post on my blog about everything that has been going on, if you want to take a peek, but I’ll be back to myself here very soon :) Thanks for asking!


    1. Reply

      Thank you for the nice wishes Linda, just replied on your site and congratulations on the hard work in your house.

      It really looks very good now! ;-)

    • Adrienne
    • June 30, 2012

    Hey Sergio,

    If there is one thing I know about you, you go after what you want and you don’t stop. I have no doubt you’ll raise the money you need for that trip. So I’m going to keep you in my prayers and I expect to hear ALL about that fabulous trip.

    You go boy! I’m rooting for you.

    Enjoy your weekend Sergio.


    1. Reply

      Hey Adrienne,

      Guess your prayers worked because I just made an extra $300 writing a few real estate contracts haha this is insane!

      Right now I have made $574 in about two or three days (don’t really know, I barely sleep these days) and while that’s not enough yet, at least I know I may be able to buy a beer or two with this lol

      Thanks for stopping by Adrienne and your amazing support, hope you have a great weekend as well, take care my dear Engagement Superstar! ;-)

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