It’s finally Monday and that only means one thing… time to HUSTLE!
This time I want to present something that I think it may (or may not) drag your attention and it’s strictly about offline marketing.
If you’re not into offline marketing, you can still pick a tip or two from the article.
So let’s dive right into it.
Ok, Project Las Vegas… What is it?
It’s a one month offline marketing experiment.
If you have read my blog before you know how much I love doing experiments, I already published these two in the past:
So this time is about Project: Las Vegas and it consists on something very basic…
Getting as much money as possible from offline consulting creating websites to fund my trip to Las Vegas on July 20th.
Am I going to succeed?
Who knows but it will surely be interesting to find out!
Traveling To Las Vegas With No Money, Am I Freaking Insane?
The best way to make me get off my butt and do things is by putting pressure on myself and what better way to book a trip in advance with no money to back up the rest of the trip?
In fact it is not as bad as it seems… I was invited by my girlfriend who has a relatively well paid offline job and she insisted on taking a one week vacation over there.
Actually it’s five days in Las Vegas but we’re staying in Phoenix for a couple of days to visit some friends.
Obviously I’m not comfortable with the general situation, we have traveled before and I have taken care of all the expenses so this is why I need to raise some money and do it FAST.
I could make zero, I could make $5000, I have no clue but you can bet I am still going to do this.
I’m just going to keep it simple.
Actually, as simple as I possibly can.
If I start over-analyzing stuff I’m going to screw the entire thing up so the only thing I have on my mind right now and for the entire project, is going to be: KEEP IT SIMPLE STUPID!
Zero aim for perfection here but of course, I won’t sacrifice anything either.
It’s going to be a three to five (max) sectioned sales page.
It is not going to be anything fancy, I’m going to focus on brief but great sales copy, just a few images and focus on pain points, not benefits.
Magic stuff like “your competition is getting all your clients”.
I still haven’t plan the entire structure of this but it’s going to be something like: “this is what I’ve got, this is what it will do for you, this is what it costs and this is how you get it”.
A bit Frank Kernesian if you like but still a very powerful technique.
I’m going straight to yellow pages and local newspapers including magazines.
I just phoned the local newspapers and these people are paying from $450 to $800 for a really small and lousy ad in the newspaper that will just last for 7 to 14 days respectively.
If they can pay those amounts (and I have seen ads that go a lot longer than that so they are paying even more) then they surely could pay $1,500 to have a full site that lasts for a whole year and even get live training on how to update the site themselves.
However remember that time is money so the more I manage to stay working behind my computer, the best.
I’d rather have three $500 clients instead of one $1,500 because that client can take practically my whole day and the possibility to make more sites.
How to Get a Foot in the Door Strategy
Instead of doing what everyone else is doing, having all these great looking sites, offering their phone numbers for price consultations and all that fancy crap I’m going to go the extra mile and this is how I’m going to do it…
Set a very basic three-section wordpress site, it has to look like a $2,000 worth site (I already have that covered) and here’s the kicker…
Put the information of my prospect in advance, like I’m sending an actual mock up already, not just a demo site with all their contact details there, maybe even a picture of the guy (if I manage to find one online).
What this is going to do, is to knock a barrier down immediately and then I’m going to present myself on video.
“Hey my name’s Sergio Felix I’m a web developer currently working for solo professionals and I have this amazing proposition exclusively made for you. It comes with a massive $200 discount if you decide to start working on your site in the following three days. There won’t be any recurring fees apart from annual domain and hosting and you can even buy a monthly maintenance plan that suits your needs or get the full cms access for an extra (some money here), etc, etc”.
You get the idea now?
If this sounds like something you may want to try yourself but aren’t so sure because you’re shy or insecure about doing videos, get over your ghosts already.
Life is not going to wait until you dominate your fears so get it going already.
Project: Las Vegas Video
I created this video a couple of hours ago and I actually recorded it first than writing this article so you may find a few extras there.
I don’t know how much money is going to be made, if I’m going to hit a home run or if I’m going to blatantly fail but I have one thing for sure… I’m going to try my best!
I didn’t say anything about delivery times, that’s because I’m starting from scratch right now so I’m off to work!
I’ll focus on the sales funnel for today and finish that tomorrow.
Then I’ll start getting the prospects tomorrow and recording the videos (I’m not going to create several videos, just one in which I’m going to edit their name’s and render like they are all different).
Then hopefully on Wednesday I’m going to have everything ready to go and start mailing that day and hopefully I’ll get a result for next Thursday.
If nobody calls me back, instead of sending 10 e-mails a day, I’m just going to start blasting as many as I can a day.
Note: I’m not going to spam these people, I may actually call them first on the phone and ask if it’s okay to send them a promotion to their e-mail address.
Oh and one last thing… If nothing works on this week, I have a plan for leaving a very nice and expensive physical brochure that shows examples of website sections at their work offices that says something like “$200 off when returned.”
As you can see I have a full set of ideas and many tricks under my sleeve so stay put and wish me luck!
Take care and thank you for reading and/or watching this.
Sergio “The Offline Lion” Felix