Product Creation Effectiveness

Hey my friend, I don’t have much for you today apart from this video I just recorded.

I was checking out the dates of the first files I created for a product I’ve been wanting to do for a while and I can’t believe it has been MONTHS since I first got started with it.

Another friend of mine Dan Sumner has created at least one full blown product in this time and is about to release a second product and is currently working on some other alternate projects.

This just shows that being effective at product creation is also something we all should aim for.

And this is the summary of what I did before and what I’m currently doing right now.

Product Creation Effectiveness Video

That’s it!


Are you a massive action taker?

Do you come up with an idea and develop and deploy it quickly?

Let me know in the comments area, cheers!


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  1. Reply


    Every single one of your slides looks good enough. I’m planning on doing some screencasting myself and mine don’t look that good.

    The way I get my products done is I announce a date, I get people to sign-up and then I have to deliver it to them. Deadlines are powerful.

    Something to remember is that you won’t get things perfect right out of the gate. Your product will evolve and change, so the important part is getting it to good enough and shipping it, then listening to feedback from customers.

    And if you need any help or ass-kicking, you know where to find me ;)

    1. Reply

      Hey Henri, I was suggested to set a dealine already but I didn’t listen… guess I wanted to keep myself comfortable so thanks again for the reminder, I’ll take one look at the whole picture and set a realistic but soon deadline too.

      The bit about “good enough and shipping it, then listening to feedback” is GOLDEN. I’m going to do exactly that and either fail or succeed but do it forward.

      And last but not least important, I can ALWAYS use an ass-kicking haha awesome comment man, I really appreciate it.

      PS. I seriously thought the slides looked really bad, thanks!

    • Mark Salmon
    • August 31, 2012

    Hi Sergio,

    Ironically I really liked the first slide design you came up with!

    I am planning my products out first on a mind map – it enables me to organise my content in advance. I am then using time management techniques to really focus on one topic at a time and get it done.

    Jason Fladlien uses the 1 x 1 x 1 time management technique. That’s one problem, one solution, in one sitting i.e. he pumps out mini-product after mini-product in each sitting. He does not get up from his desk for any reason once he starts each session.

    I agree with Henri, after you have planned out your product, estimate the time you need to complete, add a small buffer and then set a deadline for launch or completion.

    I’ve completed 3 products in the last couple of months and I am just going through my first WSO launch build up. My mistake was not to concentrate on launching each product first before creating the next!!

    See you at the top Sergio!



    1. Reply

      Hey Mark, I do use mind maps but I don’t put dates on them… I think that’s my huge mistake right there: not setting deadlines.

      Never heard of that time management technique before but I do know that Jason produces a LOT of stuff, that’s pretty interesting to know.

      Three products in a couple of months? Holy crap man… I really need to raise the freaking bar here.

      Thanks for the fantastic feedback Mark, I’ll definitely take actions to correct this ASAP!

      PS. The slides looked good to me when I first created them, maybe I just didn’t like them after watching them too many times LOL who knows?

  2. Reply

    Sergio, man, stop hesitating! You started in April? Get on it!!! Do we have to visit my Expert Enough post again? :P

    1. Reply

      Hey Sean my man, I think I had the idea of the wordpress training last year… so I won’t be talking about any specific dates (too embarrassing).

      I’m going to just focus on finishing the training already and putting a price tag on it!

      Thanks for pointing me out to your article man, it’s just WISE words all the way. ;-)

    • Sandy Halliday
    • August 31, 2012

    Hey Sergio,

    I am sure you are not the only one who has taken months to get a product created. I’ve heard of people who have many products in the making but then never do anything with them.

    I am an action taker but the trouble is I have too many things on the go at one time. I have to let somethings go while I concentrate on one project or none of them get done. For the moment my IM blog is the thing that has suffered. That’s the problem with being in two niches. I often think I should just concentrate on one!

    I am sure you will get there in the end.


    1. Reply

      Hey Sandy, I’m actually starting to get embarrased by my situation of taking so ridiculous long to deliver something that should be fair simple to create.

      I’m going to be dead honest with you Sandy, having way too many things going on at the same time has been brutal for me. I am in the current process of eliminating a LOT of stuff and trying to focus on just one thing instead.

      Wish you the best and thank you for sharing your own scenario Sandy, we are very similar in that sense, cheers! ;-)

    • Chetz Togom
    • August 31, 2012

    More than 20 videos! Wow that’s a lot man!

    I think it doesn’t really matters what methods or ways you create your products, it you REALLY want to finish it up, you’ll get it done.

    You just need to have a BIG reason why you need to do it.

    Honestly, August 2012 is the most productive month since I’ve started doing IM for the past 7 years.
    I created 4 products! And then I fell sick. LOL!

    My goal is to provide SIMPLE and SHORT solutions.

    It’s about taking actions and not wasting time thinking about the WHY.

    It’s also about asking the right questions.

    If you fall into a hole, should you ask, “How the hell did I get into this hole?” or “How do I get out of this hole?” :)

    Sadly only at the age of 37 I realized how simple life actually is :)

    All the best bro!

    1. Reply

      Haha Chetz, it sounds like a lot of videos but they are really short.

      My motivation (or “BIG reason”) suddenly changed from one day to another.

      Not a good enough excuse for losing track of everything but it just gets harder when the people around you are not only NOT helping you out but getting IN the way of getting anything done.

      I still have a very strong will and I know I will make this shit happen one way or another though.

      “Asking the right questions”… I learned that recently from Anthony Robbins but for some reason I think I was starting to like being in a hole.

      Cheers man and don’t worry, I’m 35 (I think, I have lost count already) and I’m barely starting to understand what the heck is life about.

      Thanks for stopping by and speak soon my man! ;-)

    • Patrick Griffin
    • August 31, 2012

    Hi Sergio,
    I am sure many other marketers have undergone the same experiences as you…the difference is that few would be prepared to admit them, so well done for sharing.

    As for the slide presentation techniques, I have always preferred the bullet points on the slide and full explanation from the expert speaker method.

    If you just read from a slide then it automatically removes your element of authority…because anyone can read from a slide and it impossible to make the video flow nicely if you are just reading from a script.

    Also when I have seen this technique I find myself reading through the slide myself quickly and then not listening to the guy talking while just thinking “hurry up already.”

    Bottom line. Method one is best. Method two sucks.


    1. Reply

      Hey Patrick, for some reason I’ve never had the problem of being completely honest and transparent with whatever I’m doing, doesn’t matter if it’s a small success or a huge fail.

      It’s funny that you say that about the presentation techniques because I’ve always felt the same!

      I just read and then (if they are too slow) think “hurry the heck up!” or if the person says extra words that aren’t written in the slides, then I’m thinking if the presenter is trying to come across as more clever than just reading or what and so on.

      In the end, I start focusing more on small things like those instead of the actual content, that’s why I decided to do them my way instead.

      Thanks for the great feedback as always Pat. ;-)

    • Terry Conti
    • August 31, 2012

    Hey Sergio,

    Great to hear and see you. It’s awesome of you to share what you are doing with us. I really like what you said at the end of your video about just start and the rest will follow. What a great thought!

    I agree with the rest of your friends not to get caught up in how things look too much. Just make sure it looks good. I can understand it’s your product and you want it to look best. This is natural but if you waste too much time you are never going to get the other stuff done.

    One good thing I can say is after you spent a lot of time on the looks maybe it’ s time to move on and perhaps you can come back to it later.

    I wish you the very best success in your online business. Catch you later Sergio,

    Terry Conti

    1. Reply

      Hey Terry, cool to see you around here my man!

      I’m working on getting past the details that hold me back in some way to focus on what actually matters which is creating the actual training.

      I think that if the training provides a lot of value, even if it doesn’t looks exactly like I want to, it will still be great for anyone that goes through it.

      Thanks for your great support and the kind wishes, hope you have an awesome weekend too Terry, speak soon! ;-)

  3. Reply

    You’re brilliant, you’re likeable, you’re engaging and you already have most of the knowledge you’ll need to succeed in business. What you are lacking is on the job training. Every job I’ve ever had on day one someone was there to show me how it was done. Companies don’t hand you a book and say “good luck go make us a lot of money!” They know for you to be the most profitable they need to give you hands on side by side training. Even college grads with their vast wisdom require someone to show them how their knowledge translates into be a profitable asset.

    Why is this any different in a 1 person company? Just because you’re the boss doesn’t mean you know how to translate your knowledge into constant profitability.

    You want to be a great chef you train for years under a great chef. You want to be a great guitarist you train for years under a great guitarist. You want to be a successful businessman you train for years under a successful businessman. Anyone who skips this step is doing themselves a great disservice.

    I could sit here and tell you to make a schedule, stay on task, be motivated…blah blah blah. Let’s be honest man all that stuff is vague, doesn’t show you what I mean by them, thus ends up only serving my own ego and leaving you frustrated. What I suggest you do is put yourself in position to work with like minded individuals on projects, who have a proven track record for success. Yes this will mean you’ll give up being the boss for now but a smart leader will quickly build you up and let you take the lead.

    1. Reply

      Hey Justin, these are really wise words man and monetizing the knowledge is exactly what has been killing me since day one.

      Whenever I’ve been an employee, I haven’t had a problem getting paid. It’s when I’m the boss when all goes downhill.

      You’re right on the vague stuff as well and couldn’t be any righter about reaching nasty levels of frustration. Life doesn’t stops and even though writing about it (here) helps me in some way, I still need some business directions.

      Not long ago I was asked to be the writer for a 7-figure earner and I thought that was my lifesaver opportunity right there. I applied and got somewhat accepted, the deal was that nobody would know I was the writer and in exchange I would get high level coaching.

      I still think it’s a pretty good deal but I don’t have time to be messing around anymore and even less when I would be forced to work in exchange of being on “inner circles”.

      I’m seriously not a fan of any Internet Marketer on the whole planet right now.

      The plan is to finish this training and see what happens. If it makes money then great, if it doesn’t, just delete and jump to something else.

      Yesterday I spent all day long doing extensive market research in Spanish and realized is still an untapped market. I’m seriously just making it harder for me by being on the English marketplace but what can I say? I’m a very stubborn person.

      Thanks for the great comment and compliments Justin, I know you hardly ever comment on any blogs and seeing this comment made my day.

      I apologize for not getting back in touch the next day about getting started with our book project. That got me uncomfortable enough to start recording the video trainings for my own course so it was something positive anyway.

      I’ll look out for you soon man to catch up and I really appreciate everything you have done for me.

      Maybe all of this shouldn’t be said on a public space but screw that, it’s all about being transparent so thanks again, hope you’re having a fantastic weekend and wow dude, after watching your “Sitizens World” picture on facebook I think you definitely have some MAD CRAZY graphic design SKILLS!

    • Kevin Wiens
    • September 27, 2012

    Hey Sergio,
    Excellent teaching, My All-Time Favorite! Mentor teacher trainer is Jason Fladlien hands down..

    You’ll really benefit by getting on his list, anything he produces is outstanding, he is the consummate


    1. Reply

      Hey Kevin, really cool to see you here my man!

      And yeah, Jason has been recommended a few times to me here, I think I was actually on his lists but I haven’t received anything from him lately so I may need to look for an opt-in form and catch up with him again.

      Thanks for the kind comment, your support and of course, for letting me know about your friend’s experiment on YouTube.

      Have a great day Kevin! ;-)

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