Outsourcing Your First Mini Site Design

Okay I’m just waiting to cool off from my third day run today and in case you don’t know what I’m talking about you can go and check out this post right here Running a Half Marathon in just four weeks.

Today I want to talk about something I have seen many times yet people are still reluctant to actually do it and that is outsourcing your mini site graphic design.

This doesn’t even happens a lot with mini sites, it goes all the way to the most basic graphic design object, which is your logo (if your business requires it).

Learn to Let Go and Outsource

I’ve fallen for this mistake myself as you can see there is no graphic or artwork of any kind around Marketing With Sergio but that’s just because I had the strong belief that I “had to” know it all before outsourcing it so I would know the real cost I was paying for something but this is just a lame excuse for not paying for something more professional-looking to be honest.

Anyway that’s not the topic today, the deal is, if you’re building your business and I mean business as preparing a real serious information product to sell, maybe some coaching, offering a service, etc., Having a great looking site, awesome graphics, cool looking artwork or even just a very good logo in place can mean the whole difference between someone actually buying from you or not.

It shows that you care about your business.

As I know this is the start of a real online business, I won’t even attempt to do this myself.

I’d rather let a professional do it before playing around with a serious thing like my wordpress training.

Mini Site Design

And that’s exactly what I have done today, I’ve just ordered my first mini site design graphics.

My graphic designer will start working on Friday and I’ll get feedback on Monday or Tuesday at most which is great for me since I still have a long way to go with video editing anyway.

In case you’re not too familiar with the mini site design term, it’s basically the design of a sales page and includes at least these graphics:

  • header
  • body
  • background
  • footer
  • order button
  • html & css

There are other packages that may include e-covers, bullet points, testimonial boxes, opt-in forms, video skins, etc., but in its more basic form, it’s what I just described above.

Mini Site Pricing

Prices for this can range from just a few dollars (I saw some gigs on fiverr) but just remember that you get what you pay for and all the way up to a few hundreds of dollars.

For this I had two choices… Either I learn how to do mini sites myself (which would take a long time considering I completely suck at graphic design) or I just pay for it.

This time I took the professional way and decided to outsource it.

The amount I paid was around the $100 mark,  for some it may be very expensive, for others it may be a great deal.

After some research I’ve found that anything above the $60 mark can look professional enough and if you go over to $100 you can almost be sure you’re going to receive some high quality graphics.

Obviously, your graphic designer’s experience plays a huge role on this so don’t quote me on this approximates, look for “mini site graphics” on Google and check out the portfolios, if you like what you see, then you’re done.

Tip: There’s a lot I already learned from this experience, if I ever want to offer that service myself I know exactly what to do and how to do it that’s the beauty of reverse engineering a business you like or are interested in.

So without further ado, here you go the video for today’s run…

Day 03: Training Video (October 10th)

I had to run on the treadmill today as we had temperatures of over 100°F today so I would have to be insane to run outside!

Day 04: Training Video (October 11th)

This was yesterday’s video when temperatures where just insanely hot as well.

You should know that I ended up completely destroyed today.

My thighs were hurting yesterday, today more muscles were in pain and I do expect some more pain tomorrow but I know 100% that I’ll start to recover on Friday… or at least that’s what normally happens on my first training week!

The idea is to run just a little bit harder on Friday (if I’m feeling better) then a very light jog on Saturday (45 min at a slow pace) and finally go strong on Sunday for at least 6 miles and scalate the whole thing to upper levels in next week.


I had a coaching call earlier today and it was simply AMAZING, I’ll tell you what happened on tomorrow’s post as things are starting to pick up a really fast pace right now.

And this is a question for you…

If you have ever created an information product before, have you outsourced all the graphic work or did you choose to do them yourself?

Let me know in the comments area, cheers!


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    • Munir
    • October 11, 2012

    Hey Sergio, Great post buddy! I am also in the phase of product creation and have to get a mini site designed as part of the bonus. Your post has been very helpful. I will keep your advice in mind when dealing with my VA. Cheers…


    1. Reply

      Hey Mo, glad this helped my man and hope you end up with a fantastic product in the end.

      Actually, I KNOW whatever you do it’ll be awesome since the quality of your posts is just amazing now so congratulations and remember to be specific as possible with your VA, good luck man and thank you for stopping by! ;-)

  1. Reply

    Hi Sergio

    When I did my butterfly marketing sites I got the graphics made for me, and it was important to use a designer who knew what size and format was required to fit into the template. So the biggest tip is to make sure they know how to create something that will fit with whatever script you are using to manage the site.

    For example if you’re delivering the content via wordpress ask for a design that can be plugged into your theme rather than a traditional html design.

    Also worth looking at the portfolio and knowing what is achievable for your price point.

    Ultimately if your site looks good it can only help conversions, but remember that if the graphics are too intricate the site will be slow to load and people will be too busy admiring the site to hit the buy button.

    What a balancing act, hope it goes well.


    1. Reply

      Hey Andrew, those are very interesting points and they did cross my mind as well since I’m going to be using a membership site to deliver the training.

      The idea is to take the header from the mini site and make it work somehow inside an Optimize Press installation’s header.

      As for the correct size needed, I’m pretty sure that if you’re paying something near the $100 mark (maybe even for less money) your designer should make the correct adjustments at no extra charge.

      Site loading speed will definitely be addressed if heavy images are used, as I still haven’t received the graphic content I can only wait to see what needs to be taken care of and I’ll make sure I tweak everything to the best of my efforts.

      Thanks for such a great comment Andrew and stopping by of course, have a great day man! ;-)

  2. Reply

    Hey Sergio

    I made my own header graphics for my blog as an experiment to see if I could. I am pretty pleased with the result but I don’t think I would want to do the graphics for a mini site.

    My header graphics took me an evening to get how I wanted them to be so a mini site would just be too time-consuming and need me to learn even more about graphic design. I would definitely consider outsourcing those.

    Great information though buddy and I will keep this in mind when I finally do get a product out there.

    1. Reply

      Hey Tim, well great minds think alike lol

      I did the header on this site myself as well (but I bet you already knew that haha) and it was just because I don’t want to feel “boxed” in someone’s else graphic mind.

      If someday I’m able to replicate what I want in a mini site better than a designer (and have the time for it) then I’ll do it myself but in the meantime, I’m all out for outsourcing it.

      Thanks for stopping by and GREAT article on wordpress backups man, I really liked it! ;-)

    • Barry Wells
    • October 12, 2012

    Hi Sergio,

    The sigh as you sat down told me that you’d worked hard on your run today so I’m not surprised you’re aching. As for running in that heat, wow mate I’d only need to sit in it to sweat as you are after a run :)

    I totally agree with you went it comes to outsourcing our mini sites. The way I see it is: How long do we sit at our PC’s trying to get a decent look? If you can do it in the same time it takes to earn the price of the outsource and to the same quality then fair play go ahead. If its going to take you longer or the quality isn’t going to be as good then outsource it and save the aggravation.

    I use one company for all of my graphics, always have done and always will do. I place an order and 9 times out 10 its back with me the following day for review. If it needs some tweaking they do it and send them back again.

    I’d much rather get on with what i can do confidently and leave others to do what I’m no good at.

    Thanks Sergio, best of luck with your training mate

    1. Reply

      Hey Barry, yeah man I have been working my ass off to be honest.

      Even though I like to play around with graphics I’m very far away from an actual designer’s skills so that’s why I think that nobody should be playing around when it comes to business but I agree with you as well, if you have the skills and the time, then by all means go for it!

      I have more than enough graphics to be able to come up with my own mini site designs but I’m still in doubt I could replicate the awesome headers and footers that these marketing designers do.

      I’m not 100% sure but I believe you use Steve from GFX-1? I really like his designs but have never worked with him before, something I’m still looking forward to.

      Thanks again for all the feedback and time Barry, hope you are feeling a little better at least and try to get some rest mate from time to time. ;-)

    • Jens-Petter Berget
    • October 22, 2012

    Hey Sergio,

    I have never bought a custom mini site design, but I’ve bought a few PLR products. And since I’ve been using the Premise plugin for some time, it’s been all that I need when it comes to mini sites and landing pages. On the other hand, if I had my own product I would probably outsouce the mini site design as well. I might have to do that when my novel is finished :)

    1. Reply

      Hey Jens, I do own Premise as well but it won’t cut it to have a product of your own (or at least that’s not what I think).

      What I meant with the mini site is outsourcing the actual header graphics.

      The rest of the site can be done quite easily since it is reusable and if you know a little bit of HTML and CSS you can tweak as you need for any other product you create but you can’t do that with the graphics.

      For the novel, just an e-cover will do just fine man! ;-)

      Take care and thanks for chiming in Jens, I know you are a rising star for both offline and online marketing so keep it up my friend.

    • Kevin
    • October 28, 2012

    Hi Sergio,
    Great articles, very informative. I am currently running through a course learning how to create my own information product and am at the stage where I am choosing a minisite designer. You are quite correct in that you get what you pay for, however, when you are on a very tight budget (like me) the choices are not so great. My header and footer on my blog was created by Steve at GFX-1, so maybe I will go back to him. I’ll definitely stay away from fiverr for this one.
    By the way, thanks for your comments on my blog about the Michael Cheney interview, I was going through some old stuff I had a didn’t realise that product is no longer available.
    Good luck with your online venture,

    1. Reply

      Hey Kevin, I think that is great that you have advanced so much already with your own product my man.

      I’ve seen Steve’s work before and I really like it so you’re safe working with him and staying away from Fiverr… GOOD CALL!

      You should NEVER compromise your income potential for saving a few extra dollars upfront in something like graphic design.

      Thanks a lot for stopping by and your feedback. I wish you the best with your upcoming product as well and have a great and productive start of week Kevin, take care! ;-)

      PS. I love Michael Cheney’s stuff, definitely top notch information.

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