Sergio Felix Human Race Los Angeles

Not Everyone Is Going To Make It

I didn’t go jogging today.

I decided to take off this day from running to write this, give you an important message and work on my own stuff as well since I have no more spare time to waste.

I’m becoming really obsessed with habit developing because I strongly believe that’s what has been stopping me to be where I want to be at.

The first week of this year I didn’t do anything drastic about my health or habits but the second week I went jogging about five days in a row and rested for only two days.

Mind you, I cut off beer on weekdays too.

Then the third week I ran every morning except on the weekend… heck, I almost ran a half-marathon just 24 hours ago.

Again, almost no beer on this week either.

It has taken me literally just two weeks to drastically change my patterns, I’ve always been a morning person but for some reason I just couldn’t get up early.

Now I get up like a clock alarm, exactly at 6:00am and even though I feel tired from jogging, I have a lot more strength and a completely new “head” towards my challenges.

It’s a bit weird to feel tired and with lots of energy at the same time but that’s exactly how I feel.

Easy Video Suite E-mail Broadcast

When I say “I have a completely new head towards my challenges” what I really mean is that I have a new attitude.

I didn’t just get it, it was rolling with the punches on the entire past year that did it.

There was an opportunity yesterday about a video software offer that has been proven to be an industry-standard when it comes to video (Easy Video Suite) they had a three-split payment option and they said it was available only for Sunday 20th.

Easy Video Suite Payment Plan
Easy Video Suite Payment Plan

Turns out I just checked the sales page and it’s no longer there so it wasn’t fake scarcity, the offer is gone.

I didn’t want anyone on my list to lose out on this amazing offer, I was watching the NFL games with my girlfriend so I actually had to tell her to give me 20 minutes to send an important e-mail so I did it and it got a 32.6% open rate and a 2.3% CTR (click-through rate).

Easy Video Suite Welcome Screen
Easy Video Suite Welcome Screen

I was going to make an affiliate commission if anyone decided to jump in but what was really important here is that I wanted to help you more than anything else.

Oh and one person unsubscribed.

Not Everyone Is Going To Make It

When I had the first person unsubscribing from my list, I felt bad, I thought I failed that person.

With time I’ve learnt not to care about one people unsubscribing here and there, it just saves me the hassle to try to convince them why my advice is rock-solid and if they believe we’re not a good mix, then we can just split our paths and that’s perfectly fine now with me.

Let’s face it, as harsh as it may sound, not everyone is going to make it.

In fact, there’s a dreadful huge percentage of people that are not going to make it.

It doesn’t matter if I give them all the advice in the world, free access to programs, free consulting, etc, etc., many people are just not willing to go the distance.

Whenever you talk about investing money in you (knowledge) or your business (services) the tire kickers immediately start making up excuses.

By the way, there’s not a lecture coming your way, you have your very own problems and I have my own, I’m just showing you what I am doing to jump from the 97% of internet marketer failures to that 3% where the grass is apparently, greener.

A Blog Is Not A Business

I’m starting to get tired of explaining this.

The fact that you know how to put up a blog and write some content doesn’t mean that you’re going to make money online right away from it.

If we see this from the investing perspective, how much can a blog really cost?

Let’s go the lowest we possibly can and use round numbers so we have very easy math, yearly speaking:

  • Domain name $10
  • Hosting account $90
  • Autoresponder service $200

Every single of these services involves recurring payments, meaning you need to pay again for them after 12 months of service (you may even have to pay more for your autoresponder service if you have substantially more subscribers).

I don’t see any issue about starting a real online business for just $300 USD, that’s the minimum you need (I’m not going to go as detailed as you need to have a computer, equipment, an internet connection, etc) and with what I know now, I could possibly make money without having ANY of that -yes, you heard that right- but let’s not get out of topic here…

Basically it really depends on how are you planning to make money online, what kind of product would you be offering, is it physical, is it a downloadable, is it a service, is it software based, etc.

Those $300 I mentioned above will just get you the MINIMUM services to get you started but that’s in no way, all that you will require to make it happen.

Guess what? Investing $300 is just the tip of the iceberg.

Sure, you can get started with just your domain name and pay for hosting and your autoresponder on a monthly basis, make that about $30 a month but again, for some people that is still “a lot of money”.

Here’s Your Wake Up Call

Let’s talk some numbers so we can stop playing in a fairy tale…

  • Domain name $10
  • Studio Press Themes $350
  • Reseller Hosting Account $250
  • Autoresponder Service $200
  • Optimize Press $100
  • WishList Member $300
  • Easy Video Suite $400
  • Camtasia $300

That’s almost $2,000 already and I’m not even done with that list, it’s just mentioning the very basic services, there’s no software for call recording, skype numbers, audio optimizing, graphic design development, wordpress premium plugins.

And don’t even get me started on training (your knowledge on these tools) or do you really think that just by buying these services your work is done?

What I want you to see here is that next time somebody tells you that at the bare minimum you need a domain name and a hosting account, which you can get for a monthly rate of about just $9 a month, THINK AGAIN before thinking it’s “too much money”.

Are You Really An Entrepreneur?

The more I learn, the less patience I have.

For me, it’s fine to spend an entire FREE hour of my time with someone who really wants to get things done but what is not cool, is when people are just wasting my time.

I’m not giving any names out because these are REAL people but here’s a quick scenario:

Let’s say my cousin Juan suddenly changed his facebook profile into a real serious business profile so instead of using a picture of him wasted on beers with a party hat on, he now has a business picture, with him wearing a tie and his timeline cover is rocking with some marketing and services oriented graphics.

“All good” it’s the first thing that comes to mind.

Then he starts doing these pictures with quotes FB thing, saying how life is great, how amazing the weather is today, some business quotes, some pitches from time to time, some desperate “like this if you agree” actions, even some spamming to like his facebook profile and well, you get the idea, he’s into marketing for local businesses.

Even though I should be working in my own stuff and not even looking at offline marketing right now, I see potential for growth if I help him out, he could probably send me a few offline clients and we could probably split good earnings in some way so I call him out and tell him:

“Dude, you’re offering web consulting and you don’t even have a website, I can hook you up with something, what do you say?”

He asks how much is going to cost and I tell him nothing, just pay for the services (domain, hosting and autoresponder) and I’ll do the rest.

$29 a month was “too much” for him.

I didn’t lose my head only because I have seen this pattern repeating over and over since I got started online two years ago so I told him, okay I’ll let you know of an amazing offering for hosting and don’t pay for the autoresponder if you don’t want to, that’s completely up to you.

I waited for the black friday special for Hostgator told him that same day in the morning and he replied with something like this “dude, why in the heck do you tell me with such short notice, I don’t have $50 right now!”

After this event, I started thinking this may be the absolute definition of a tire kicker and here I am, wasting my time with him…

There was yet another offering from hostgator at a later time, I can’t remember if it was on Christmas or on New Year’s Eve but the thing is, I just mentioned the offer again just to see what would happen and I got this reply “I’ll worry about the website later, thanks”.

My advice on this matter is to not confuse what you really want and what you are doing to get it, if there’s a disconnection ANYWHERE then I’m sorry to tell you this but you’re just wasting your time online.

How To Stop Spinning Your Wheels

Let’s get back to habit creation.

Since 2012 me is already in the past and 2013 me is already making massive progress, I want to share with you how I finally stopped messing around and started getting things done.

When I was living in Mexico City and studying music, we used to have a saying there (which we adopted from our neighbor musician’s in the USA) and it was:

“There’s no money above the fifth fret”.

I joined that music academy being a progressive rock guitarist with a past on rock, metal, punk and other music genres so I used to play a LOT above that 5th fret, when we got lectured on why we should stop doing that and focus on sound, melody choice, rhythm, etc., instead of shredding arpeggios, crazy whammy bar tricks, insane tapping action and more circus based guitar tricks, we actually started playing good.

That music school (which has the same program of the famous Berklee College of Music in Boston) focused on contemporary music so I ended up playing jazz standards, bossanova, son montuno and many other things I never even listened before, I started becoming a real musician.

So what does this have to do with marketing, wordpress blogs and making money online?

Well, I had a bad habit and that thinking helped me get rid of it.

First things first, identify your problem and secondly, create a saying for it.

I use a software tool called RescueTime and the two major distractions I have identified are gmail and facebook.

So every single time I open a new tab with the intention of opening either of those, the first thing that comes to mind is:

“There’s no money inside gmail or facebook”

And then I immediately close it and go back to work.

Of course there is money to be made there but not when you just go to check your e-mail so you can open every single e-mail that you receive and be aware of every single facebook update from the hundreds of friends you possibly have.

Product Creation And Authority Blogging

Since I’m already creating a full blown video training on wordpress, blogging, brand establishment and affiliate marketing, I didn’t even realize that now I don’t have any problem whatsoever creating a simpler product such like writing a book or a shorter video training to sell.

I talked about Authority Blog Profits maybe a couple of times before and how I got stuck on a few occasions, right now I’m not stuck but the training is so big that every single thing I have to do, takes a while to complete.

Here’s exactly where I am with the training:

  • 12 videos left to be edited
  • 2 extra videos to be recorded (one file got corrupted, another one lost its sound)
  • 3 powerpoint introduction videos to be recorded
  • 1 talking head sales video to be recorded
  • 1 special dfy video
  • 1 what’s next video

There are 111 working videos so far.

Authority Blog Profits MindMap
Authority Blog Profits MindMap

There are about 21 videos I still want to record for the training on:

  • wordpress hooks
  • landing pages
  • split testing
  • wp troubleshooting
  • website optimization
  • backing up and restoring your blog
  • and even an HTML primer!

You should know that I will be adding these videos at a later time or I’m never going to finish this project.

The product is going to be delivered via an Optimize Press site and setting it up for the first time has been quite a challenge and it took a lot of my time.

Security is going to be implemented via WishList Member and I’m sure this is going to take another big chunk of my time to learn how to configure the plugin and the access levels properly.

For video playback, I’m going to be using a combination of Amazon S3 for storage and Easy Video Suite and I’m sure there’s a learning curve for this as well.

Product Creation Scribblings
Product Creation Scribblings

I already started writing the sales copy but there’s quite a lot of things that need to be sorted out ASAP such as:

  • helpdesk
  • case studies
  • video renderization
  • power slides
  • step by step checklists
  • downloadables
  • legal pages
  • e-mail campaign
  • affiliate pages
  • bonus pages
  • promotion materials

As you can see there’s still quite a lot to go through but I’m not planning to do every single thing I just mentioned here or again, I’ll never finish this.

Projected Release Date And Activities

I wanted to release this on January 2013 no matter what and I only have ten days to do that.

So here’s what I’m going to do in a nutshell, I’m going to finish editing the videos and shoot whatever needs to be recorded today.

I’ll have the sales page ready for tonight as well. It won’t be a 20-page long sales page, it’ll be something nice and short, straight to the point letter and there will be plenty of time to tweak it later.

I want to sort out the legal pages already and start working on the promotion material but to be honest, I think that the proper renderization of the videos, learning how to use Amazon S3, Optimize Press and Easy Video Suite all at the same time is going to be quite a challenge not without mentioning the time it’ll take me to organize and upload everything.

So to not bore you to death here, I’m going to be very busy this week, I’m getting in touch with the Clickbank guys to know whatever I must know in advance and sort it out as quick as possible.

There’s not going to be a formal “launch” for this so I’m not going to bother contacting any JV’s or anything, I’m just going to release it silently to the public (there’s no time for that even if I wanted it).

Another thing you should know, is that I’m not going to promote this training in the beginning so if anyone decides to jump onboard as an affiliate, you’ll be able to get more commissions this way.

I’ll promote it myself only when I see that the stats are going down and not any sooner than that.

If you do go to the site right now, there’s an option to sign in as an early bird you’ll get a juicy discount that way.


Well there you have it.

2,700+ words on habit developing, dealing with tire kickers, developing the right mindset, blogging principles, basic entrepreneurship mentality, improving your productivity, what it really takes to create a big training and how to use your blog to keep yourself accountable, just like I’m doing right here.

Let me know in the comments area if you have been keeping up with your new year resolutions, plans, goals or whatever you said you were going to do in this 2013 and let’s keep each other accountable, all right?

I hope you have a very productive start of week, talk soon!


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  1. Reply

    Hey Sergio,

    Wow epic posting mate :-)

    1st of all congratz on the running. I am also back into training mode eating right etc. I am also thinking about joining a health club rather than my gym! It’s more money for the membership, but I think I will gain in benefits.

    You are right when you say not everyone is going to make it. I have had a few unsubs over the EVS launch but hey it happens. I stopped worrying about to much last year for the same reasons you do. My information doesn’t change and I don’t class myself as a spammer or have a churn and burn mentality. If it’s not right for that certain person then so be it.

    I did raise some concern last much with one subscriber who promptly told me “Fu*k off, you suck” which did hit a nerve. Then I thought about it for a day or two, talked it over with a marketing friend and thought? Life is too short to worry about comments like that. Now I don’t let it bother me, people can say what they like.

    Your product sounds like it is going to be awesome mate. If you need any help with the above stuff then let me know, I’m sure I can offer some help if you need it. Also run the sales page by me when it’s up and I will give it a review for you :-)

    I will say one thing regarding your launch and that’s yeah sure launch it silently, but contact affiliates as well. If your product is a good one, I’m sure people will get onboard. Don’t discount affiliates mate.

    Some great points on motivation and getting things done there Sergio. Great read! Yes I read it all :-D


    1. Reply

      Hey Dan, thank you for such awesome feedback man! And a health club? Wow, you’re really going the distance now aren’t you?

      List building is a fascinating subject and I truly believe that whenever we actually teach about it, we should also mention that they can expect people unsubscribing, that way they won’t feel bad about themselves or think that they are doing something wrong (unless EVERYONE is unsubscribing! lol)

      I’ve never had direct attacks at me like the one you describe but it would certainly hit a nerve with me as well.

      The training is going to be amazing for somebody who is getting started, for someone that already has a blog and already knows about affiliate marketing, list building, troubleshooting wordpress and stuff, it won’t add that much value.

      I am still giving out top notch tips you simply don’t find on regular marketing blogs such as creating a full blown site from ZERO in under ten minutes including domain registration, dns linking, wp installation and even uploading some info.

      The same goes for subjects such as server managing with WHMCS and how to administer your server for having several sites and be able to sell or flip websites without even hesitating about pushing files to other people’s servers.

      Same goes for PHP and MySQL for regular wordpress users and how can they start querying their databases for extracting very useful data but I’m not mentioning these topics because they’re a bit more advanced and want to use them for a version 2.0 or even a follow up product.

      So summarizing yes, I do expect this training to be really good!

      Thanks for offering me your sales critique man, I certainly will take it and I’ll give you the details tomorrow.

      About the affiliates, I’m not discarding them, I meant I wasn’t going to post this as a JV launch anywhere but of course I will need help to promote this!

      Thank you for reading the whole thing man and writing such an epic comment, talk tomorrow ;-)

      PS. Your upcoming product looks FLAWLESS and it already gave me a promotional idea I wasn’t using on my own site so thanks, I’m implementing it right now.

  2. Reply

    Ho Sergio,

    If you over deliver with your new product like you have over delivered with this post!!!
    It should sell out as quick as that Eagle Snatching a Child Video got viewers.

    Reading the list of what is included….It reads like 10 products in one.
    My congratulations on whipping the procrastination Bug and Becoming Focused on completing your project. That Gmail and Facebook reference are absolutely true and both great time wasters!

    Now from the RN in me(even retired)
    Re: being tired and energized at the same time…don’t know how long you run each day or what you eat….you need some carbs before you go and might cut down on the time running so you can keep running every day….easy to lose a habit! Try doing 1/2 for a couple of days and take note of results…

    Again, congratulations and take Dan up on the sales page offer. His sales page for Bloggers Roadmap is probably one of the best I have seen…especially with the color choices, alternation of text and highlighting bullet points with graphics instead of the usual.
    If you need a volunteer tester, you know where to find me….guess you have the proofreading etc. covered…Plus it wouldn’t hurt to read John T.s Pre launch checklist. It is free in a post on his blog. com/blog/avoid-a-product-launch-disaster-with-this-12-step-pre-launch-checklist/.

    I know it can’t be “perfect” or it will never get done something we have discussed in the past. Just get in and Do run with it!

    1. Reply

      Hey Cararta, I’m glad you liked this article in particular.

      For struggling long term newbies, this is definitely the last thing they want to hear but my intention is not to put them down but to empower them to make things happen!

      I am going to be very cautious with the sales letter because I don’t want to overwhelm people and I don’t want to spread the course thin either, it is definitely more than just a blogging course but I’ll let the customers have their opinion instead.

      My runs depend on how I am feeling, if I don’t push myself then there’s no improvement but I also need to get some rest from those workouts and yeah don’t worry, I’m doing it right with the carbs.

      Dan is a freaking marketing genius and I’ll definitely take his offering for his sales copy critique.

      I won’t be needing proofreading since the entire training is video based, definitely hands-on and zero fillers but now I know who to ask for this special need at a later time! ;-)

      About JT’s checklist, I just checked that out and that’s what I’ve been working on all day long, helpdesk, legal pages, access levels, etc.

      I loved your feedback today Cararta and thanks for the shout out on your site today, reading that post and seeing Adrienne’s comments definitely made me smile. :D

      PS. Early birds will have a vip treatment when it comes to accessing the training, don’t worry about it!

    • Theodore Nwangene
    • January 22, 2013

    Hey Sergio,
    What a long post as always but full of inspirations. I have been trying my best to keep up with my resolutions anyway, but you know….Its not always easy with those many distractions out there.

    Personally, i don’t also worry much about my unsubscribers because i think its very better to opt out if you don’t like what I’m giving you instead of staying and making me to be waisting my money on you. The more of those unresponsive people optin out, the less money you spend on Autoresponder.

    So i always urge them to go instead of being there for nothing. One thing we should know is that no matter what you do and how hard you try, many people will still not like you.

    Yea, i agree with you that not everyone will make it because we all want to be rich but not all of us are willing to put the necessary things needed.

    Thanks for sharing.

    1. Reply

      Hey Theodore, I understand about how hard it can be to keep up with our new resolutions, that’s why I do recommend to start slowly, one thing at a time man.

      I’m glad you share the same point of view on getting a few unsubscribes from time to time, when you’re doing things right, it’s actually their loss, not ours.

      My aim is not to become rich but to help others reach their full potential with their blogs, the money factor is part of the equation but it’s definitely not the main goal.

      Hope you have a great day and thanks for the shoutout on your past article, I wanted to comment on it but unfortunately your blog was offline at the time.

        • Theodore Nwangene
        • January 22, 2013

        Yea Sergio,
        My site was down because of some issues i had with my host, but its up again.

        Thanks and more greeze to your elbows.

    • Khaja moin
    • January 22, 2013

    Wow Sergio, Awesome post!
    Enjoyed every word of your post.
    I too got few people like your cousin, and I must say that I wasted some time behind them, it`s not that I went to them they came to me and now they`re not ready to start what they asked about, that`s ridiculous!
    Anyway I made with 2 such people and they started there blogs, sad things is they`re not active on there sites.
    Like everyone I started blog to make money but slowly I realized the time it takes to get started.
    This year I`ve got some serious resolutions, lets see how it goes.
    thanks for such a long post.

    1. Reply

      Hey Khaja, there’s a lot of people out there like my cousin man, you just have to be aware of the situation so they don’t suck out your energy or more importantly, your time.

      You are currently writing about highly monetizable topics, the money will start rolling sooner or later man, you’re doing things right so far, thanks for stopping by and sharing your experiences too! ;-)

    • Linda
    • January 22, 2013

    Hey there Sergio

    Congrats on the not drinking beer – I actually went the opposite due to some terrible things happening right now – ugh!! And yup it certainly is an excuse, I must admit.

    But, I have been plugging away every day at my site and am struggling to get 2 blog posts out a week on my new blog, but I HAVE to do it – no excuses!!

    You know what happened when I tried to advertise EVS – I was flagged as SPAM! I’ve had my mailing lists for many years and this was a FIRST, so I had to change my first sentences to show people how to unsubscribe and then no one even opened my emails so I said the hell with it…such a waste – I am thinking of moving my mailing lists to some place cheaper and need to know how to find out who reported me as spam and how to block them from signing up again. That really ticked me off!

    Having any sort of business requires start up money in some shape – you can’t get nothing for free so to speak – but even when you have all that in place, it doesn’t mean squat until you know what to do with it.

    I am certain your product will be a hot seller and good for you for keeping your sales page short (that’s where I fail – writing a sales page – I am a natural seller – isn’t that what you are supposed to do, every tells me Well, I am not bothering with that right now, got other priorities like getting my website ranked – I really suck at SEO but I am trying!

    Well, this is long – hope you are doing well and keep up the good work my friend.

    Talk to you soon,

    1. Reply

      Hey Linda, long time no see! I don’t think your e-mail marketing efforts had something to do with being flagged as a spammer.

      Whenever there’s a huge launch (such as it was for EVS) there are red flags everywhere so if you decided to jump in, chances are somebody was sick of those e-mails and they flagged you but that’s it.

      GetResponse is cheaper than Aweber but TrafficWave is even cheaper than everything else and you can even advertise on traffic exchanges (something you can’t do with any other autoresponder service).

      Start up money, yes, it is needed indeed but you’re also right that you need to have at least a clue what you’re going to do with your assets.

      I don’t have a problem pointing at myself when it comes to being an underachiever, I bought The Best Spinner and didn’t spin one single article.

      I bought Gravity Forms and didn’t make a single form with it.

      And the list goes on and on but so what? I have done a lot with other resources so it’s fine, time is a very limited resource we have, that’s why it is so important to use it where it matters!

      Don’t be too hard on yourself Linda.

      I don’t know how my product is going to perform, I have a small list and a small audience here but everyone that knows should be able to tell I’m really passionate about what I do and whatever I decide to come up with, it’ll be valuable stuff.

      I know people are expecting a lot from me and I really want to overdeliver so that’s exactly what I’m going to do.

      I know enough about SEO to not care about it anymore Linda, just publish your pillar content, share it with others and be passionate about it.

      There’s a lot of things you can do to make everything better, you just need to find yourself again and I know it’s hard, I’ve been lost a lot of times in my two years struggling online but I also know it’s doable because I’ve done it myself.

      Take care and I look forward to see you rise on this year, cheers! ;-)

    • Darlene
    • January 23, 2013

    Man, oh man.. where to start.

    This is the 1st time on your site, and I’m amazed at how loooong this post is.. and then noticed your peeps leave epic comments,too! LOL

    OK,, so, loved, loved, loved the post.

    THANK YOU for telling newbies it’s gonna cost some money.

    Seriously if a person does not have $200-300 hundred bucks to start a business for crying out loud, they have NO biz going into business.

    Even signing up for a little network marketing company, or anything else, is going to cost some cash.

    Oh, and moving off to a different part of your post, I particularly like the bit about habits. Is that not the truth or what? Our habits will make or break us.


    1. Reply

      Hey Darlene, welcome to the site and yeah, I’m glad you’ve just realized my readers are pretty epic themselves! ;-)

      I don’t like to say exact figures to get started online because this strongly depends on what they want to do online but yeah, money is definitely required to get started on the right foot and achieve faster results.

      Thanks for stopping by and you have a very interesting blog and wordpress setup service there, good luck with it and congratulations on your gorgeous model, I’m pretty sure that will increase your visitor’s conversion! ;-)

        • Darlene
        • January 25, 2013

        Hey Sergio!

        Funny you should mention our model “Niki”

        The original idea was to brand the site with me.. but literally a few days before launch I was listening to ShoeMoney’s video on FB ads (he’s the 3rd largest FB advertiser so I figure he knows.) Anyway, he said the number ONE element that got the clicks was a ‘busty woman.’ In fact, Google did a similar study (with same results) and they call it the ‘cleavage study’ or something or other.

        So it got me to thinking… “Hmmm, when I do my Facebook ads, I’m gonna use a busty woman.”

        Well, as you can see from my site, the idea took off from there! LOL

        I figure, heck, GoDaddy has the hot race car driver, so why can’t I have a model like that to be the face of BlogBoldly?

        The only negative is that I can already see how it might limit my audience. I mean how am I going to get a school teacher to recommend my site to her students?

        Bookmarked your site. Fun to have a new voice, previously undiscovered by me.


        1. Reply

          Hey Darlene, well Shoemoney actually does consulting for Facebook so the guy clearly knows what works best in the FB platform.

          The “cleavage study” haha I’ve never heard of that before but I’ll be honest with you, it did make me pay more attention in your site (sorry I guess I’m just a regular guy lol).

          I do remember GoDaddy using hot models, they switched the race car driver for Jillian Michaels not too long ago but then they just basically started swapping their advertising with these two awesome looking ladies.

          I don’t see much of a problem having a more limited audience because you’ll polarize your visitors (make them love you or hate you right away) so you may have even a higher conversion with the hot model.

          You can track this, use Niki everywhere on the site for a month and for the next month use a combination of a senior, an elderly lady, a college student and try to add variation into the site and see what converts the best.

          Just have in mind you would have to be in really good control of your traffic (i.e. don’t start a marketing campaign in the middle of this experiment or you’ll skew your data).

          As a tip… I saw your picture in your team’s page and I think it looks fantastic and I’m not aware if you know this but there are studies that show that using models (not “real” people) actually hurt conversion.

          So I think that you really should go for branding yourself more there (to improve conversions) a great resource for more stuff like this and a particular person that I think you are going to LOVE is Pamela Wilson from

          Hope that helps, thanks for bookmarking my site and good luck with your conversions Darlene! ;-)

  3. Reply

    Insightful and inspiring post!

    Powerful words: “habit developing.” It’s essential to develop the habits of successful people and then to daily disciple our self to carry them out. I’m all about developing and being consistent with the habits that will move me forward in life and toward my dreams.

    I think if a person wants to really make money via blogging they can capacitive by offering produces and services. That’s where the true money comes from.

    Great post!

    1. Reply

      Hey Dan, that’s completely accurate my man, products and services is where the money is at!

      Affiliate marketing may seem easier since you don’t have to deal with a helpdesk, refunds, customer support, follow up, promotion materials, etc., but affiliate marketing will never be as profitable as being a product creator ourselves besides you need to deal with a lot of competition.

      Thanks for stopping by and glad you liked the article Dan! ;-)

      PS. I think you need to go to and create an account there (it’s free and really easy to setup) so we can see your image whenever you leave a comment.

      1. Reply

        From my experience Affiliate marking pays enough to maintain my yearly costs(Like hosting and domain name) and not much more.

        Thanks for the suggestion but I already have one but for some reason it does not show on your site. Wait, I just noticed which email account is above, it’s not the one I usually use or that’s linked to my gravatar account. Thanks for the heads up I’ll add the correct email:)

        1. Reply

          Hey Dan, now it’s showing perfectly fine, you’re welcome man! ;-)

          PS. I make about $1,000 (aprox.) a year in affiliate marketing and while it definitely helps to pay some marketing bills it’s not enough to make a living from, that’s why I believe that products and services are way more profitable.

          Recurring passive income is always appreciated but when just one single offline website makes you $1,500 it really puts affiliate marketing in perspective, proof here.

    • Matt Morgan
    • January 24, 2013

    Hey Sergio, how are you doing.

    This is a great eye opener post for newbies who think that there is a quick plan to making money online with a blog or website.

    Not everybody makes it and here are some of the reasons:
    -some don’t know the correct plan of action to take
    -some take the wrong plan of action
    -some give up after doing a little bit of light work
    -some people expect $1000 in their first day

    The progress of your product seems very indepth and detailed, and the best of luck with it all.

    1. Create some good affiliate tools on your affiliate page, some hot swipe copy,

    2. Don’t forget to over deliver on every element of this launch..
    even if it means spending more time and money in each element.

    The more you put in, the more you will get out.

    3. Im so proud of your progress, keep it up

    4. If you need any help or assistance in any form from me, don’t be shy to ask.

    5. Things always take longer than projected, but keep at it, it will be worth it in the end.

    The structure of your format and course is very good, and will provide solid plans for your customers marketing, to follow

    It is excellent how you have outlined the elements of the project and included your paper/pencil list, being transparent about your product.

    Good luck in it all,

    Matt Morgan

    1. Reply

      Hey Matt, I’m doing fantastic my man, busy as hell with the finishing details on the wordpress training but doing great, thanks for asking.

      As always your tips are just fantastic and I certainly take notes from them, this won’t be the exception!

      The affiliate pages have been pointed out a few times from different marketers so I’m guessing it is KEY to make great promotion material and provide everything I can, I’ll try to do my very best.

      This is taking a bit longer than I expected because the training is done already but it turns out, the training is not 100% of the whole project, just part of it.

      I still need to finish writing the sales copy and since I’m doing it myself, I am studying several pages and trying to put together mine along with reading a book on “Tested Advertising Methods” so it has taking some time to digest all at once.

      Thank you for your awesome support and feedback and I’ll definitely give you a shout out if I get stuck somewhere along the path, take care Matt and thank you for all your insights! ;-)

  4. Reply

    Hey Sergio,
    It really seems like you’re setting yourself up for world dominance! You’re ready to set the world on fire!
    I’m really happy to see how you have a vision for where you want to go.
    I had no idea you were coming out with a product this year. I wish you much success with your launch & with the overall success of your product.
    There is a definite need for quality information regarding the topic of WordPress.
    Please let me know if you need a testimonial. I’ve given them for many of the top marketers of today.
    Anyway, I wish you much continued success, my friend! All the best in 2013!
    Funny, I have also resolved to get myself fit in 2013!
    Good luck to us both!

    1. Reply

      Hey George, yeah I’ve been building this wordpress training for a few months now and I’m really excited to see what it can achieve for those that decide to jump on board.

      Thank you for offering to make a testimonial for me, that would definitely help me create a well crafted sales page, I’ll contact you about it very soon.

      Take care and I wish you all the success in the world for this 2013, both in fitness and your online projects! ;-)

    • Kabenlah Cudjoe
    • January 25, 2013

    The post seems endless until I came across the CONCLUSION. That;s was when I breathe sigh of relief. Just as it is with every venture, not everyone is going to make it and this post really went in depth.

    1. Reply

      What can I say Kabenlah? I like writing long posts from time to time.

      Thanks for stopping by and you have a good article on the same topic as well, congrats! ;-)

        • Kabenlah Cudjoe
        • January 26, 2013

        Thanks Sergio. I guess you’re going to comment on my site the next time you visit again.

        1. Reply

          lol sorry man, I have a lot of things going on in my head right now, I’ll give you feedback ASAP.

    • Sapna
    • January 25, 2013

    HI Sergio

    One of the Longest post I have ever read, but full of inspirational information.
    I’m very new to blogging and I really don’t know whether it is possible to make money through blogging or not but having said that I love and enjoy every bit of it.
    Your training tuts are going to rock for sure.

    Thanks for sharing this.


    1. Reply

      Well I’m glad you liked this long article and got something out of it Sapna.

      In my experience, it IS possible to make money with just blogging, it’s just not the faster nor the easiest way to make money online. My training covers blog monetization but the ultimate goal is product creation.

      Thanks for stopping by and taking the time to read this, I really appreciate it. ;-)

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    • Peter Groeneveld
    • February 6, 2013

    Mate, what an awesome blog. Thank you so much for setting that up and inspiring so many of us. Please keep us up to date with your changes and continuous evolution. I truly believe that great habits create great people but even more so that it takes a great person to create the habits to become a great person. My point is that people on the outside only ever see the successful person. They never see the hours of slogging away at pursuing the dream. But little do they know that the successful person was successful long ago when they took the first steps towards their dream and then stuck at it.
    Good on you mate. Keep it up and stay at it.

    1. Reply

      Hey Peter, first of all thanks for the amazing response on your blog, I think you’re a very cool guy and I really believe you can accomplish a lot of your goals online if you really put in the time for it.

      Thanks again for the wonderful feedback here, you really brought a big smile to my face today, take care and speak soon Peter! ;-)

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