So what are you catching up with?

Marketing coaches or magic bullets…

This is an open question to whoever wants to answer it.

What’s the “success formula” for Internet Marketing???

A Warrior Special Offer (WSO) so you can get some really FAST money?

I know it happens and it’s doable.

Give it all Away?

What about creating an amazing freebie course so you can give away the farm and expect to be a cool person for anyone who joins it?

Nurture relationships into hiring you as a 1 on 1 personal coach and then ask for big dollars afterwards?

You, the trainees, are ALL taught into creating great relationships.

Give tremendous value, give everything without expecting anything back, change someone’s life so what is it then in the end, what is the final goal?

Can anybody really say it?

I have seen way too many great people complain about this specific strategy.

Giving out all they have and then not earning one cent afterwards and considering bailing out because the Internet Marketing industry is “flawed” after a few years of just ups and downs.

Is it too hard to say:

“Create something that people need and then offer it to them so you can make some money and be happy to know you’ve helped someone?”

Is it too hard or maybe that’s not it?

Every single course I have taken ends up on the same scenario so… I know for sure there’s no “magic button” out there so why bother to sugar coat the reality?

Why not say “you have to be awesome at something, find your audience, figure out what they need, create a simple solution and become their new idol!”

What is the Secret?

So what is it then?

It’s definitely not…

  • micro niches
  • a great looking blog
  • great relationships
  • your list
  • your traffic
  • your intelligence
  • your products
  • your drive
  • your goals

Sorry to ask again but what the heck IS IT then?

Have you ever seen those Internet Marketing millionaires and their videos?

I’m not going to go with Steve Jobs, Bill Gates or even Mark Zuckerberg from Facebook… I mean OUR own industry leaders.

Do our leaders look like they are geniuses at all?

Because honestly, I don’t think so.

Or I may be missing something out, I don’t know.

Lifestyle Designers

Have you seen the latest trend?

All the lifestyle designers… feet up pointing to pools and open seas, eating oysters, having beers and a mac laptop sitting somewhere?

I mean, that’s great, I actually DIG all the show but so what do we do then as internet marketers?

Create a lifestyle of our own out of thin air and then entice others to do the same?

Seriously, we need to put ourselves out there and be the REAL THING.

I have seen many people say earning money online it’s the “easiest thing someone could ever do” and fuck it, that’s not the reality.

You have to work and you have to WORK A LOT.

Yet a lot of people “forget” to say this on their sales letters and just “think” that anyone should “get it” beforehand.

I won’t be talking about my professional studies but if I tell you I made more than 40K building just ONE website (which it’s a true story) I would be lying to your face.

Not telling I actually had to get a bachelor’s degree on Systems Engineering, then get certified on databases plus add more than 20 years of experience with computers and then maybe, just MAYBE you could do the same.

I could most definitely rewrite all this crap in order to make it achievable, put ALL the before and afterward pictures, say a LOT of things, sugar coat it and make it freaking IRRESISTIBLE and honestly, I could make a FORTUNE out of this if I wanted.

I can actually see the WHOLE sales letter right now with all the pictures and all the places I have been at.

But then again, I’m not on this (Internet Marketing thing) for the quick money so I would NEVER EVEN ATTEMPT to do something like that.

I could just tell you “if you can see it in your head, you can accomplish it!”.

Sorry but that’s also freaking bullshit.

You wouldn’t be able to do it and not because you’re not capable of doing it (there’s a big chance you are smarter than me) but because it did take all of those things to make it doable and to make it happen for me so it’s definitely not easy.

You would need to have everything I just told you, in place FIRST and only THEN you could probably create the opportunity to do it.

Of course I could just say “if you’re not new to databases and know a little bit of coding, you could DEFINITELY have 40K projects in no time under your arm”.

I wouldn’t even be able to SLEEP at night if I said something like that, yet people STILL DO IT.

What Skill Makes YOU Unique?

So let’s go again… WHAT IS IT?

Should I create a wordpress theme so I can sell it to people who use wordpress themes?

Maybe a podcast for people that like listening to podcasts?

What about a guide for tourists in Mexico?

I mean, the possibilities are ENDLESS.

I’m telling you all this because you may STILL be looking out for that magic button or maybe even worse, you may not be looking for anything at all…

Maybe you just want to be “READY”.

Maybe you already know you need a product of your own but you haven’t done anything.

Maybe you want to tell the world you’re an expert at something but you aren’t still quite “prepared” yet.

Well I have some news for you… whatever you are thinking of, an “internet guru” is not going to do it for you.

Actually, they are NOT going to do ANYTHING at all for you.

They may push you around or give you some reality checks (if you have a decent coach) but that’s about it.

Either you swim or you sink.

I can probably (and I really mean this) shut down this blog right now, put a services page instead and charge at least a couple of hundred dollars just for doing some tweakings to wordpress sites.

Then I could probably also say, if you want a blog review… or whatever extra work you need on your blog, that can also be done but expect to invest an extra couple hundreds.

That’s about $400, one client.

I have already made $1,500 from just ONE client, you can check it out here.

And… I seriously think I wouldn’t come short in clients.

I would only need about 10 clients a month to have a very decent income ($180,000 a year plus living in Mexico is cheap) and I could create a few extra sites that showcased a few things I am very good at as well.

I’m not going to do this (yet) but what happens to the people that don’t have ANY of these skills and want to make some money online?

“Get PLR.”

“Rewrite stuff.”

“Get a pen name and publish under that.”

“Interview experts then sell the recordings.”


That’s ALL the advice you can give to someone who is getting started?

Be yourself, share the stuff you like, create relationships, do what you love, be great, yeah, I love all of that.

I’m just wondering what a desperate person would think of this advice?

Any marketer would say “if you can’t make it happen, just get a freaking job”.

Or some others would say “either you’re IN or you’re OUT, if you don’t think you can do this, then it may not be for you”.

I’m down for all those answers.

I’m not a businessman but I’m not afraid to try new stuff out.

Nor I’m afraid to recognize when I suck at something either.

I could actually challenge ANYONE and you can rest assured if I fail, I wouldn’t fail without giving it all I’ve got first.

Yet I still see people without determination, without goals and having “coaches” all over the place that are blindly leading others to nowhere and benefiting from their initial start up costs.

My Own Screw Up

Many years ago, I happened to be a hot shot guitarist in the rock and metal genres.

I started at 17 and at that time there weren’t many people soloing or doing anything fancy (the internet was barely released and you couldn’t still hear or see any videos yet).

So fast forward, I’ve got my first student after a while, the kid was already on a successful band and he was absolutely psyched to have me as his personal guitar teacher.

I phoned the guy right before he made it to my house and asked him to bring a six-pack of beer, in my head I thought that was very cool since I was in a hardcore metal band and the store was on the way anyway.

Needless to say, I never heard of that kid again after our first and only encounter.

And I can probably say he most likely thinks I’m a pathetic alcoholic loser right now who couldn’t even skip asking for a six pack when in my head, I thought I was going to be his super awesome guitar teacher just like Ozzy’s guitarist Zakk Wylde (the reference is because I NEVER saw him sober).

You win some, you lose some and I know I totally blew that one but I learned from it so have you ever had a revelation like this before?

I instantly knew I could keep making money like that (it was super easy after all) but I immediately realized I didn’t want to be THAT kind of person so I changed my ways.

Your Time to Shine

So again… this is my open question to you:

If you are making money online, what’s the “success formula” you preach with your students and why?

If you have any success stories under your wing, this has to be a VERY EASY question to answer and I seriously welcome all the feedback I can get on this.

Remember that this is just a CONSTRUCTIVE RANT and I’m publishing it so the people that still don’t have a clear defined goal on what to do when they are getting started, can have an extra light on their path to success.

So bring it on my Internet Marketing friends and let’s help some people out! ;-)


Sergio Felix
Sergio Felix

Hi, I'm Sergio Felix, founder of Marketing With Sergio. I work full time as a digital marketing expert for the retail industry managing a team of experts in departments of SEO, SEM, front-end web development and conversion rate optimisation and in my spare time I love conducting offline digital marketing workshops and teaching other entrepreneurs how to build and maintain business oriented websites with WordPress. I'm highly passionate about blogging, writing, music, jogging, entrepreneurship and personal development.