One “rule” of blogging is, you do not create content that is not evergreen.

For some time I actually believed this.

Until I realized the following:

Okay, I’m documenting my life, on a blog, on the internet.

Why the heck would I think the same way I did, let’s say… 10 years from now?

It just didn’t click.

So I decided to learn the rules first, to break them later.

Let The Writing Begin

I gave myself permission to write.

So I started writing about my life, instead of focusing on evergreen topics.

I was told I should document my journey to “riches” anyway.

Since I obviously didn’t have any idea on how to make money online, I started writing about my experiences.

“Hey, I found this great hosting provider and it rocks.”

“I register all my domain names at this company.”

“Interested in blogging? I’m following this course and it’s the greatest.”

And so on I went on my merry way.

Learning How To Make Money

I obviously didn’t make any money at all, when I finally did, it was pocket change.

You may laugh at this but I thought that having a banner on the sidebar could make me a few thousand dollars in a month.

I truly believed this!

My banners hardly ever got any clicks.

And much less sales conversions.

I was a bit confused but if nobody was clicking on them, why keep them?

So I decided to get rid of them.

I knew I had to change something else because things just weren’t making sense to what I have read about “living the internet marketing lifestyle” with a blog.

Instead of saying “I use this and you should use it too”.

I started explaining the benefits and how I was specifically using something.

And things finally started to happen for me.

I remember I made three sales with one blog post.

Not sure if it was $30 USD in total or $60 USD but I do know I felt like I was going to be the richest man in the world.

E-mail Marketing

After that initial win, I started building my list of subscribers.

Again, marketers’ recommendation.

I thought if I can make $30 or $60 with just one blog post and almost no traffic…

How much can I make, bringing 100, 200, 500 or even 1000 people to this specific offer?

I got to work, created a “freebie”, got a few subscribers and I was sending blog posts to them.

As soon as I sent an affiliate offer, I got a ton of unsubscribes and zero sales.

I thought that was interesting since I was giving a lot of “value” to these people.

This led me to study more about e-mail marketing and long story short, I never found the sweet spot.

Some people like getting recommendations, some others hate them.

Enter The Hard Sells

Then I found people who hardly ever blog about anything, much less share their life on their internet.

They only put up a squeeze page directly on their domain name.

Add some bullet points with benefits, drive traffic to it and immediately offer an upsell as soon as people sign up.

As unbelievable as this may sound to you, people actually make a living out of doing this.

Another thing you should know, is that these people will rarely ever send an e-mail with zero compensation for them.

I guess these are what we call “e-mail marketers” in the internet marketing industry.

And yes, there is a lot of money to be made doing this alone.


You can pour your heart out with a blog, write for years, build a huge following and still be making zero money.

I’ve seen this happen way too many times.

You can also register a new domain and hosting account today, put up a squeeze page tomorrow, offer a paid upsell and write an e-mail marketing campaign over the weekend.

And you could be making money in a matter of days.

I guess it all depends on what you want to do with your efforts on the Internet.

All I’m saying is, make every second count.

And also be aware whose advice are you following.


Sergio Felix
Sergio Felix

Hi, I'm Sergio Felix, founder of Marketing With Sergio. I work full time as a digital marketing expert for the retail industry managing a team of experts in departments of SEO, SEM, front-end web development and conversion rate optimisation and in my spare time I love conducting offline digital marketing workshops and teaching other entrepreneurs how to build and maintain business oriented websites with WordPress. I'm highly passionate about blogging, writing, music, jogging, entrepreneurship and personal development.