Let The Writing Begin

One “rule” of blogging is, you do not create content that is not evergreen.

For some time I actually believed this.

Until I realized the following:

Okay, I’m documenting my life, on a blog, on the internet.

Why the heck would I think the same way I did, let’s say… 10 years from now?

It just didn’t click.

So I decided to learn the rules first, to break them later.

Let The Writing Begin

I gave myself permission to write.

So I started writing about my life, instead of focusing on evergreen topics.

I was told I should document my journey to “riches” anyway.

Since I obviously didn’t have any idea on how to make money online, I started writing about my experiences.

“Hey, I found this great hosting provider and it rocks.”

“I register all my domain names at this company.”

“Interested in blogging? I’m following this course and it’s the greatest.”

And so on I went on my merry way.

Learning How To Make Money

I obviously didn’t make any money at all, when I finally did, it was pocket change.

You may laugh at this but I thought that having a banner on the sidebar could make me a few thousand dollars in a month.

I truly believed this!

My banners hardly ever got any clicks.

And much less sales conversions.

I was a bit confused but if nobody was clicking on them, why keep them?

So I decided to get rid of them.

I knew I had to change something else because things just weren’t making sense to what I have read about “living the internet marketing lifestyle” with a blog.

Instead of saying “I use this and you should use it too”.

I started explaining the benefits and how I was specifically using something.

And things finally started to happen for me.

I remember I made three sales with one blog post.

Not sure if it was $30 USD in total or $60 USD but I do know I felt like I was going to be the richest man in the world.

E-mail Marketing

After that initial win, I started building my list of subscribers.

Again, marketers’ recommendation.

I thought if I can make $30 or $60 with just one blog post and almost no traffic…

How much can I make, bringing 100, 200, 500 or even 1000 people to this specific offer?

I got to work, created a “freebie”, got a few subscribers and I was sending blog posts to them.

As soon as I sent an affiliate offer, I got a ton of unsubscribes and zero sales.

I thought that was interesting since I was giving a lot of “value” to these people.

This led me to study more about e-mail marketing and long story short, I never found the sweet spot.

Some people like getting recommendations, some others hate them.

Enter The Hard Sells

Then I found people who hardly ever blog about anything, much less share their life on their internet.

They only put up a squeeze page directly on their domain name.

Add some bullet points with benefits, drive traffic to it and immediately offer an upsell as soon as people sign up.

As unbelievable as this may sound to you, people actually make a living out of doing this.

Another thing you should know, is that these people will rarely ever send an e-mail with zero compensation for them.

I guess these are what we call “e-mail marketers” in the internet marketing industry.

And yes, there is a lot of money to be made doing this alone.


You can pour your heart out with a blog, write for years, build a huge following and still be making zero money.

I’ve seen this happen way too many times.

You can also register a new domain and hosting account today, put up a squeeze page tomorrow, offer a paid upsell and write an e-mail marketing campaign over the weekend.

And you could be making money in a matter of days.

I guess it all depends on what you want to do with your efforts on the Internet.

All I’m saying is, make every second count.

And also be aware whose advice are you following.


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  1. Reply

    I feel your frustration Sergio. They (gurus) make it sound so easy and many are doing it successfully, so what are we doing wrong? Did we leave out a secret ingredient in the money making recipe? Lol. Great post Sergio! Let me know if and when you discover the secret. :)

    1. Reply

      Hey what’s up Richard, well there’s this thing where they can be saying the truth but not the entire truth as well.

      I often see stuff like this “I made $2,673 USD sending just one mail with this”

      And it can be completely true, they are only not telling you the fact that they have thousands of subscribers, have been into Internet Marketing for years and their list is warm (meaning they actually buy stuff they promote).

      The secret is that there is no secret.

      Everything just “clicks” as soon as you understand that people just sugar coat or pretend that there is one but the reality is, create something that fulfills a need and you’re all set.

      Thanks for stopping by man, highly appreciate it! ;-)

    • Bilal khan Meo
    • April 30, 2015

    Hi Sergio,
    Great Work Bro Thanks For Sharing your Experience with us keep up it
    Have a nice Day

    1. Reply

      All my pleasure Bilal, thanks for stopping by!

  2. Reply

    Hey Sergio,

    Great post….. so true what you wrote….

    It leave’s one to “Go Figure”…

    I especially like quoting you here: “And also be aware whose advice are you following”

    See you on the net :)

    1. Reply

      Hey Steve,

      I’m only calling it like it is man, thank you for stopping by and talk soon! ;-)

    • Jackson
    • June 6, 2015

    Hey Sergio

    How have you been doing? I haven been seeing you put as blog post as often as before..

    Have faith in yourself. I believe you can do it! I myself is also struggling at the moment but I believe there is light at the end of the tunnel. Maybe blogging should be more personal rather than just all “value” nowadays. Valuable content can be found easily everywhere on Google.

    As for all those gurus.. i consider them a little lucky to found their success earlier than us.. after all, we all know is this pure hard work :)

    Good luck buddy!

    1. Reply

      Hey what’s up Jackson,

      Yeah I haven’t been publishing here as often as I’d like but I’m planning something that will keep me quite entertained creating tons of content very soon.

      I want to focus more on content creation for paid programs instead of just blogging for the sake of it but I agree with you that maybe adding that personal touch, would be more valuable than giving value and then trying (or hoping) to be able to sell something in exchange.

      As for the gurus, all I know is that there is a lot of hard work behind every successful program, service, coaching, system, etc and these guys wouldn’t be an exception.

      This industry is a game of connections too, you can have the best program in the world but if nobody sees it (no joint venture partners, affiliates, etc) nobody will buy it.

      Hope you’re doing great and hope to talk soon, cheers! ;-)

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