If you have a blog (of any kind) you need to read this.

And I’m really serious about it.

When I say it’s not you, it’s me what I really mean is, it’s not about YOU, it’s about ME (your reader).

There’s a big chance you still don’t understand me so let me elaborate…

Engaging your audience, having repeated visitors, making them stay for longer periods of time on your site, subscribe to your site, etc.

All of these tasks are only achieved when somebody genuinely wants to be on your site.

Not because you are using some shady strategy to make them stay longer.


Now the issue is not actually there, it remains when you start writing with the “me, me, me” attitude.

This is going to sound harsh but hey, if you want to make real progress you need to be able to take it.

You Are Not That Important…

So… are you ready for it?

You’re not THAT important.

There, I said it.

People have very short attention spans, they want to make money NOW, they want results NOW, they want something to happen NOW.

They do NOT care or have time to go Big Brother on your every day life because again, you are not THAT important!

Even my girlfriend can spend literally HOURS watching the Kardashians on TV and if I tell her “Hey, I made $2 dollars on Clickbank!” she would say “yaaaaaaaay… okay what are we going to do today?”

And don’t get me wrong, she fully supports me and loves me but that’s the reality.

I hate this “what’s in it for me” saying but it IS true after all and we should stick to it from time to time.

I’m not saying give away the farm on your blog, I’m just saying, share your story and embed some learning from it that can help your readers solve something.

Storytelling 101

Storytelling 101 baby.

While it IS okay to share your internet marketing journey on your blog, nobody likes to follow a loser.

If you are publishing how you fail all the time, it’s not really going to take me much time to decide to NEVER visit your site again (even if you keep leaving comments here).

So what should you do to keep engaging your readers?

The Good, The Bad And The Ugly

Show the good, the bad and the ugly nothing else.

Your little victories, your defeats, your plans, your actions but also keep in mind you are still writing for SOMEONE, it’s not for you.

If you are into Internet Marketing and want to live from it, then you need to understand this very basic premise:

PEOPLE are the ones that are going to pay for that food on your table so write for THEM.

Don’t make it all about you.

A blog shouldn’t be a serious thing nor boring either, don’t make it too corporative, don’t make it too serious either, don’t become a clown (unless you want to!)

Just be yourself, the real niche is YOU, people love to buy but hate to be sold to, share what you are doing, what is going great and what is failing, become as transparent as you can!

People like to follow stories that they can feel related to, be their FRIEND, be REAL, be YOU.

Put Yourself On Video

If you want solid advice on how to engage your audience go make a video.

I don’t care if you can’t speak fluent English, if you’re ugly or if your camera sucks, those are only EXCUSES.

Go make a video and ENGAGE your audience, say something like:

“Hi, my name’s ‘your name here’ and thank you for coming to my site.

I’m thrilled to have you here and I actually created this place to teach you how to do “X” so you can solve “Y” kind of problems.

Take care and I look forward to talking with you again very soon!”

Boom.

That’s it.

Your Task For Today

Experiment: Publish a new article on your site and don’t do any blog hopping at all.

It’s okay to send the update through your autoresponder and share it on any social media platforms you normally share your updates on but do not go on a blog commenting spree.

See how many people come to your site and leave you a comment.

If you get zero comments then you are clearly making it all about yourself and doing it wrong.

Hope this helps, take care and I’ll talk to you again soon, have a great weekend! ;-)

Sergio


Sergio Felix
Sergio Felix

Hi, I'm Sergio Felix, founder of Marketing With Sergio. I work full time as a digital marketing expert for the retail industry managing a team of experts in departments of SEO, SEM, front-end web development and conversion rate optimisation and in my spare time I love conducting offline digital marketing workshops and teaching other entrepreneurs how to build and maintain business oriented websites with WordPress. I'm highly passionate about blogging, writing, music, jogging, entrepreneurship and personal development.