I’ve been sharing a lot on my Marketing With Sergio blog for about two years now.
I even shared a lot on my first blog for at least one full year.
Now that sums up three years of my life spent on giving professional advice for FREE on the internet.
I also talked about what I have learned about Internet Marketing, all my highs and lows, every single hit and miss, you have literally seen me overcome really nasty challenges too, heck… I’ve shared it ALL!
Not just writing on the blog either but also answering direct questions through email, facebook, skype, youtube, in any place that people can get a hold of me, I have answered every single question I have been asked.
I’ve even made several specific video responses… that’s how far I’m willing to go to help people out.
What’s The Outcome Of All This?
Well, let’s see…
Have I made a lot of money doing all this sharing online with others? No.
Am I a laptop millionaire by now? Nope.
Could I possibly be doing something wrong here? I don’t think there’s a right answer for this and I’ll tell you why now.
This is where the problem came from: I always wanted to become an expert and teach something like technology, software, guitar playing, etcetera but for some reason I never quite felt THE expert myself (even though I probably was).
I felt like I was probably going to be misleading people if I wanted to charge them for my advice so I gave it all for free. This way I didn’t have to deal with any pressure leaving my comfort zone.
Now that I’m really confident about what I do and know, charging for advice hasn’t been an easy task.
But I believe this is all my fault since I actually attracted this by being so open and for not caring about my own needs first (like charging some fees to pay the bills).
Getting Together With Friends From College
Since I’m getting married in November 16th, I had to personally deliver all my invitations for friends and that included getting together with some friends from college.
Delivering the invitation cards took an entire day and even though I was hungry, thirsty and tired I was also very excited to talk to a lot of friends and get up to date with them for a little while.
We talked about everything and anything but there was this particular close friend of mine who I have worked with in the past to create websites for other people.
I asked him what he was doing and he had quit his graphic design job and was doing freelance work basically using Joomla.
I told him I was doing the same but I was working with WordPress and then we started exchanging hell stories about dealing with bad clients and just laughing about different but common scenarios.
Some People Actually Value Your Knowledge
I always say you need to find the right audience for your offer.
Isn’t it a little bit unbelievable that I can struggle to make somebody online pay me $47 for a WordPress installation when I can charge up to $1,500 for the same exact thing offline and these people are actually happy to pay those amounts because they know they could have paid a lot more with a major web design company?
So again, talking with my friend we went from everything from relationships, marriage, jobs, freelancing and we ended up talking about Internet Marketing.
Before I go any further, this friend of mine is a very talented graphic designer and has strong skills using Joomla. He also used to be a vector animation ninja but those days are gone now thanks to Apple.
Anyway this friend of mine doesn’t know anything about Internet Marketing so I started talking about all the possibilities, he followed up asking more questions and while I was giving out answers left and right I suddenly realized something…
He asked me one thing that changed it all for me…
Where Does The Money Actually Come From?
I needed to pause for a little bit while I was trying to organize my ideas and I basically said: it comes from your expertise in something.
You create something you’re an expert in, like your graphic design skills and then you sell it on the internet.
Once you have the training created, you define how are you going to protect it and what marketplace is the more convenient for you, then you create a pricing structure say 25% for you and 75% for your affiliates so they promote the training for you and then you’re done.
Obviously there’s a LOT more to it than that but that’s basically it.
For somebody getting started you basically need a domain, a hosting account, an autoresponder and WordPress on top of it.
I went into more detail with him on earnings, sales funnels, backends, etcetera and he told me: “I want to learn more about this!”.
Blogging, Branding, Being Everywhere
This chat I had a few days ago brought me to writing this article today…
I’ve met a lot of very successful marketers through blogging who aren’t sharing any personal stuff anymore.
Very rarely they will share a picture from themselves on Facebook, they will answer a tweet you sent to them 2 or 3 days later when it’s not even relevant anymore, etc.
Writing articles, being on social media platforms and basically being everywhere all the time IS great for branding but I don’t think it’s great for making money online.
At least, not on a short term basis.
I could probably position myself within a week, get my training out there, make a few thousands and then just open a coaching course, slap some testimonials on a very basic page and start recruiting my group of students for a high entrance ticket.
Nothing wrong with that, heck… I could even do it right now but I can’t teach what I haven’t done myself (that’s when the integrity side of me is more important than anything else) but… it’s also tiresome to never see somebody actually taking the leap to success.
I used to have a lot of people supporting me and who once believed in me and that no longer even talk to me anymore, I surely can’t blame them.
Having said that, you could literally jump straight to product creation and skip all that dreadful road that most of us have had to ride to get where we currently are to figure how things really work.
My Recommendation To My Friend
I’ve taken trainings with lots of people, way too many to name them all here but I can tell you right away it’s definitely more than 20 different highly successful marketers and you know what all of them have in common besides that they are very successful internet marketers?
They create (or have created) their own information products.
So this is basically what I told my friend…
You need a blog just to let people know at least who you are and that they can get in touch with you and an autoresponder service so you can start building a list of interested people in what you do.
Create a free training, it can be a book and then create videos for that book that you can upsell them when they sign up for a very low entrance fee, that way you’ll know if people are actually willing to pay for that kind of stuff.
If this starts working out positively, then you create the full training, create affiliate material, be willing to give away a big chunk of your earnings away to affiliates so you don’t worry about generating traffic and get ready to create a helpdesk to take care of your customers.
You’ll be an instant expert and if your training can be further developed, you can create more courses on closely related topics and keep marketing that for your own customers, then just rinse and repeat.
I stopped here because I didn’t want to overwhelm my friend but… if this is the advice I would give to a complete newbie, then why aren’t we doing it ourselves? Or even myself?
Fear of failure?
How about fear to succeed?
Or even just to be pointed at?
Becoming Successful With Internet Marketing
Check this video out…
I recorded this just after writing this article, hope you enjoy it.
I have a lot of answers to these questions but they are all irrelevant right now, the outcome of this article should be that no matter what you’re doing right now, if you are still in red numbers or aren’t in profits yet, chances are you’re not selling something online yet.
You’re an Internet Marketer… you’re supposed to sell something.
Also, your knowledge does have a monetary value… you just need to find the right audience for it, never sell yourself cheap!
Free advice is perfectly okay when you know that other person may contribute to you even bigger.
I would hate to charge someone ANY fee for a training when I know that person is going to hit it big time if he (or she) proves to be a massive action taker…
I’d rather even PAY that person only to accept to be coached by me, be on my team and then have an incredibly awesome success story under my belt, do you know what I mean now?
People don’t buy products per se anymore, people love to buy from people they know, like and trust and are easily sold on your average Joe results.
Big P.S. Coming…
PS. The sole purpose of this article was to say I didn’t want to continue writing for free here and somehow I ended up talking about product creation so I’ll just insert this here instead…
I don’t want to be a “me too” kind of blogger anymore, nor I want to be a tech-only blogger, vlogging only, etc.
I even feel like the domain “Marketing With Sergio” is a bit presumptuous and that’s something that has been bothering me for a while.
There’s a new article I’ll write on these matters in the following days and I’ll take action upon it. This current blog as it is has more than 130 published articles and it is like my baby but I’m willing to start all over from scratch if that means reinventing myself for good.
I finally believe that a domain like sergiofelix.com would be more appropriate for what I’m doing so I just want to thank everyone for stopping by here and sharing so much here as well. Thanks again, I’ll let you guys know what am I going to do in the next days.
PPS. There’s a LOT of videos on my youtube channel (more than 100) right from the very first video I ever published on MWS so even if I decided to kill the site, there is still a LOT to watch on YouTube, you can check out my channel here.
PPPS. Important note… this is NOT a failing blog, it is more like taking a little bit of a break from the Internet Marketing niche which isn’t as exciting as it used to be in the beginning and trying another niche that is more grateful and more fun for myself right now, that is all.
I’ll see what to do in the very near future. ;-)