Infinite Marketing Advice For Free?

I’ve been sharing a lot on my Marketing With Sergio blog for about two years now.

I even shared a lot on my first blog for at least one full year.

Now that sums up three years of my life spent on giving professional advice for FREE on the internet.

I also talked about what I have learned about Internet Marketing, all my highs and lows, every single hit and miss, you have literally seen me overcome really nasty challenges too, heck… I’ve shared it ALL!

Not just writing on the blog either but also answering direct questions through email, facebook, skype, youtube, in any place that people can get a hold of me, I have answered every single question I have been asked.

I’ve even made several specific video responses… that’s how far I’m willing to go to help people out.

What’s The Outcome Of All This?

Well, let’s see…

Have I made a lot of money doing all this sharing online with others? No.

Am I a laptop millionaire by now? Nope.

Could I possibly be doing something wrong here? I don’t think there’s a right answer for this and I’ll tell you why now.

This is where the problem came from: I always wanted to become an expert and teach something like technology, software, guitar playing, etcetera but for some reason I never quite felt THE expert myself (even though I probably was).

I felt like I was probably going to be misleading people if I wanted to charge them for my advice so I gave it all for free. This way I didn’t have to deal with any pressure leaving my comfort zone.

Now that I’m really confident about what I do and know, charging for advice hasn’t been an easy task.

But I believe this is all my fault since I actually attracted this by being so open and for not caring about my own needs first (like charging some fees to pay the bills).

Getting Together With Friends From College

Since I’m getting married in November 16th, I had to personally deliver all my invitations for friends and that included getting together with some friends from college.

Delivering the invitation cards took an entire day and even though I was hungry, thirsty and tired I was also very excited to talk to a lot of friends and get up to date with them for a little while.

We talked about everything and anything but there was this particular close friend of mine who I have worked with in the past to create websites for other people.

I asked him what he was doing and he had quit his graphic design job and was doing freelance work basically using Joomla.

I told him I was doing the same but I was working with WordPress and then we started exchanging hell stories about dealing with bad clients and just laughing about different but common scenarios.

Some People Actually Value Your Knowledge

I always say you need to find the right audience for your offer.

Isn’t it a little bit unbelievable that I can struggle to make somebody online pay me $47 for a WordPress installation when I can charge up to $1,500 for the same exact thing offline and these people are actually happy to pay those amounts because they know they could have paid a lot more with a major web design company?

So again, talking with my friend we went from everything from relationships, marriage, jobs, freelancing and we ended up talking about Internet Marketing.

Before I go any further, this friend of mine is a very talented graphic designer and has strong skills using Joomla. He also used to be a vector animation ninja but those days are gone now thanks to Apple.

Anyway this friend of mine doesn’t know anything about Internet Marketing so I started talking about all the possibilities, he followed up asking more questions and while I was giving out answers left and right I suddenly realized something…

He asked me one thing that changed it all for me…

Where Does The Money Actually Come From?

I needed to pause for a little bit while I was trying to organize my ideas and I basically said: it comes from your expertise in something.

You create something you’re an expert in, like your graphic design skills and then you sell it on the internet.

Once you have the training created, you define how are you going to protect it and what marketplace is the more convenient for you, then you create a pricing structure say 25% for you and 75% for your affiliates so they promote the training for you and then you’re done.

Obviously there’s a LOT more to it than that but that’s basically it.

For somebody getting started you basically need a domain, a hosting account, an autoresponder and WordPress on top of it.

I went into more detail with him on earnings, sales funnels, backends, etcetera and he told me: “I want to learn more about this!”.

Blogging, Branding, Being Everywhere

This chat I had a few days ago brought me to writing this article today…

I’ve met a lot of very successful marketers through blogging who aren’t sharing any personal stuff anymore.

Very rarely they will share a picture from themselves on Facebook, they will answer a tweet you sent to them 2 or 3 days later when it’s not even relevant anymore, etc.

Writing articles, being on social media platforms and basically being everywhere all the time IS great for branding but I don’t think it’s great for making money online.

At least, not on a short term basis.

I could probably position myself within a week, get my training out there, make a few thousands and then just open a coaching course, slap some testimonials on a very basic page and start recruiting my group of students for a high entrance ticket.

Nothing wrong with that, heck… I could even do it right now but I can’t teach what I haven’t done myself (that’s when the integrity side of me is more important than anything else) but… it’s also tiresome to never see somebody actually taking the leap to success.

I used to have a lot of people supporting me and who once believed in me and that no longer even talk to me anymore, I surely can’t blame them.

Having said that, you could literally jump straight to product creation and skip all that dreadful road that most of us have had to ride to get where we currently are to figure how things really work.

My Recommendation To My Friend

I’ve taken trainings with lots of people, way too many to name them all here but I can tell you right away it’s definitely more than 20 different highly successful marketers and you know what all of them have in common besides that they are very successful internet marketers?

They create (or have created) their own information products.

So this is basically what I told my friend…

You need a blog just to let people know at least who you are and that they can get in touch with you and an autoresponder service so you can start building a list of interested people in what you do.

Create a free training, it can be a book and then create videos for that book that you can upsell them when they sign up for a very low entrance fee, that way you’ll know if people are actually willing to pay for that kind of stuff.

If this starts working out positively, then you create the full training, create affiliate material, be willing to give away a big chunk of your earnings away to affiliates so you don’t worry about generating traffic and get ready to create a helpdesk to take care of your customers.

You’ll be an instant expert and if your training can be further developed, you can create more courses on closely related topics and keep marketing that for your own customers, then just rinse and repeat.

I stopped here because I didn’t want to overwhelm my friend but… if this is the advice I would give to a complete newbie, then why aren’t we doing it ourselves? Or even myself?

Fear of failure?

How about fear to succeed?

Or even just to be pointed at?

Becoming Successful With Internet Marketing

Check this video out…

[youtuber youtube=’’]

I recorded this just after writing this article, hope you enjoy it.


I have a lot of answers to these questions but they are all irrelevant right now, the outcome of this article should be that no matter what you’re doing right now, if you are still in red numbers or aren’t in profits yet, chances are you’re not selling something online yet.

You’re an Internet Marketer… you’re supposed to sell something.

Also, your knowledge does have a monetary value… you just need to find the right audience for it, never sell yourself cheap!

Free advice is perfectly okay when you know that other person may contribute to you even bigger.

I would hate to charge someone ANY fee for a training when I know that person is going to hit it big time if he (or she) proves to be a massive action taker…

I’d rather even PAY that person only to accept to be coached by me, be on my team and then have an incredibly awesome success story under my belt, do you know what I mean now?

People don’t buy products per se anymore, people love to buy from people they know, like and trust and are easily sold on your average Joe results.

– Sergio.

Big P.S. Coming…

PS. The sole purpose of this article was to say I didn’t want to continue writing for free here and somehow I ended up talking about product creation so I’ll just insert this here instead…

I don’t want to be a “me too” kind of blogger anymore, nor I want to be a tech-only blogger, vlogging only, etc.

I even feel like the domain “Marketing With Sergio” is a bit presumptuous and that’s something that has been bothering me for a while.

There’s a new article I’ll write on these matters in the following days and I’ll take action upon it. This current blog as it is has more than 130 published articles and it is like my baby but I’m willing to start all over from scratch if that means reinventing myself for good.

I finally believe that a domain like would be more appropriate for what I’m doing so I just want to thank everyone for stopping by here and sharing so much here as well. Thanks again, I’ll let you guys know what am I going to do in the next days.

PPS. There’s a LOT of videos on my youtube channel (more than 100) right from the very first video I ever published on MWS so even if I decided to kill the site, there is still a LOT to watch on YouTube, you can check out my channel here.

PPPS. Important note… this is NOT a failing blog, it is more like taking a little bit of a break from the Internet Marketing niche which isn’t as exciting as it used to be in the beginning and trying another niche that is more grateful and more fun for myself right now, that is all.

I’ll see what to do in the very near future. ;-)

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  1. Reply

    Hey Sergio,

    Glad to see you’ve finally realized your worth and are actually doing something about it.

    It all starts with deciding exactly who you want to become and taking action according.

    I look forward to seeing whatever projects or products you have in the works.

    To your success,

    1. Reply

      Exactly Dewane and thanks man!

      I have zero problems sharing and helping people out for free (as long as I can afford to pay my bills) but it does get me when people believe information should be free just because it’s published “on the internet”.

      Thanks for being interested and being supportive of my projects as well, I really appreciate it and it’s an honor for me man.

      1. Reply

        Genuine and honest people always stand out to me, especially on the internet where things usually consist of “smoke and mirrors”. I’m confident you’ll find your way and lay in success, whatever that may mean to you.

        If I can do anything along the way to contribute or help you get there, just let me know!

        1. Reply

          Thanks again Dewane, I’m pretty sure there will be a lot you can contribute to my success in the near future man, thanks for keeping it real and the confidence vote!

    • Patrick Griffin
    • October 28, 2013

    Hi Sergio,

    It didn’t take me long to realise that this was a kind of “long goodbye” post – at least a goodbye from the MWS blog.

    If you had done this a year ago I would have had a totally different response. Today all I would say is that if you think MWS has served its purpose and that your time could be better spent then I would agree that it is time for you to move on.

    It is odd how our marketing careers have mirrored each other in some (not all) respects as I am in the process of removing the “marketing” elements from my blog. From now on it will be a purely personal blog. Basically I will write about what the hell I want to write about and won’t be looking for some training angle for my audience.

    Like what I write about. Great. Then read my stuff and please comment. Don’t like what I write about? Great also. I couldn’t care less. Find some other blog to read which does interest you.

    I have also come to the end of the “everything is free” road. In fact I spent the weekend deleting people from my Skype contact list. I am not a free resource for people to use at will.

    In fact I have been getting increasingly ticked off at the numbers of people who ask me the dumbest questions when all they had to do was to search the internet for themselves.

    At work there are people who constantly ask me: “How do you spell ‘x,’ ‘y’ or ‘z’?” as if I am some sort of free walking dictionary.

    The absurdity of this hit me when I realised that I was often doing a Google search for these words to find the answer. I don’t mind being helpful but I am not a one stop shop for lazy people to use for free…and, my friend, neither are you.

    OK rant over. I feel much better now.

    P.S. I can prove that I listened to your video…near the end the word that you were looking for (and nearly had) was “compelled.”



    1. Reply

      Hey Pat, thanks for the wonderful comment man.

      I know you’ve been my supporter from day one and I really appreciate it and the mere fact that you are okay with me quitting this blogging thingy tells me a lot.

      You’ve been through a lot of stuff yourself with your own blogs as well and have taken a few difficult decisions so I really appreciate you sharing your thoughts on this, I honestly think I’m just going to quit blogging in English for good or maybe just in the Internet Marketing niche.

      It’s no longer exciting for me, there’s a lot of amazing bloggers out there and I don’t feel like competing with them even if I have my own tribe behind me.

      It’s just not who I am.

      Thanks a lot man, I really appreciate the really big and straight to the point comment, it just enforces what I had in my head before writing the article.

      PS. Compelled was the word alright! LOL I had it in my head but for some reason I hesitated to use it.

    • Jan Koch
    • October 29, 2013

    Wow Sergio,
    this posts gives me goosebumps, since it’s a massive decision you made.

    I truly believe that you’ve paid yourself under worth on this blog and that creating a product will be a better way to monetize your expertise! MWS was a great project and like Patrick said, it served it’s purpose.

    You connected to a lot of great people and built an audience. You learned a TON of things that will come in very handy in your new project.

    Good luck on your journey and I’ll do my best to be a part of that journey as well!


    1. Reply

      Hey Jan, it is massive indeed but sometimes you need to take hard decisions in order to make people react and I believe this is a perfect example of this.

      I’m not just writing here for the fame, nor the traffic, nor to be praised on my writing or anything, I’m doing it to show others that it IS possible to make a living leveraging their skills and knowledge on the Internet.

      But I also need more reactive people… people that take action, people that are fed up, people that are mad at themselves for not being courageous enough, not just people praising on articles and sharing them like they were going to get a prize for it.

      It’s all about the people, the audience, the relationships indeed. The money is a secondary thing that either will come by itself if you provide enough value or it won’t so apparently my job here hasn’t been great so far because money is still an issue.

      More experienced marketers say that if you make someone pay for advice, they are more likely to do something about it (take action) and I have witnessed programs that go up to $2,000 USD and I still see people messing around.

      So if I’m doing all of this for free, can you imagine how much am I missing out?

      Thanks for being around man and supporting my choices, I really appreciate it!

      PS. Module 1 videos are done now. Already working on the last details so we can submit ABP to Clickbank as soon as possible.

  2. Reply

    Hi Sergio,

    MWS may have served its purpose, but I do believe there is Not a good reason
    to put it in moth balls.

    It is here, working, has traffic and friends.

    Don’t throw the baby out with the Bath Water.

    This Blog is not the problem, it is a tool that you can still use.

    You don’t need to devote
    time and money to it anymore, except for a small amount….just keep the back end up to date.

    Curation would serve you very well here, little tidbits from your new place, or where ever you run across something to share.

    Also, you have so many good articles here that would make great videos…takes time right?

    Not really, I re found this interesting software, copy and paste, have music, they have computer voice overs…I did my own..the option is there.

    Upload your own graphics, or use theirs…however long it takes to read the text is how long it takes to make the video….

    If you have no use for your marvelous content, loan it out.
    I’d like to try my hand at a few videos…hmm?

    Re purpose….I know you’ve heard that before. Two years of work is worth more
    than a delete button.

    Tell me to go away if you like, but I don’t agree with killing Marketing With Sergio …..

    It is worth more than you think.
    Global Rank
    Global rank icon166,601 before the neglect it was 95,897

    But that is not the point.

    This is a viable resource: USE IT.

    I think even John Thornhill still has his old blog.

    As for friends, I count myself as one, even if we do have a disagreement over “colorful” language.

    Life is to short, make use of this part of your life…because this is a record of what you were doing in good faith.

    Your ethics and morals haven’t changed, you’ve just added practicality to the mix.

    What you offer is valuable.

    You just had no confidence in your self…not your work, but yourself so you sold YOU short.

    It is all a Mindset thing… know from all those programs where they tell you to think success to be successful.

    That will work if you have something to offer.

    You had an offer, but it wasn’t wrapped up in a package to sell…instead of teaching them to fish, you were providing the fish.

    Think about what I’ve said, probably way tooooo much, but it is easier to NOT make a mistake than it is to correct one.

    Remember….”an ounce of prevention is worth a pound of cure.”


    1. Reply

      Hey Carolyn, first of all thanks for the epic comment!

      There’s a lot going on in this article that I just can’t give you a straight and short answer to clarify everything but I can tell you this though: my content is not going anywhere.

      Repurposing? You got it.

      I’m actually going to write a kindle book shortly and I’m going to use some articles (not as they are though, I will rewrite them) and I can’t wait to share that on Amazon.

      I’m not doing this (the book) for the money but for the brand awareness and to help other people who do not know this blog or myself.

      All in all, if I do decide to “bury” the blog, it will be buried in a “blog” link somewhere in the menu.

      In the interview I recorded with Daniel Sumner for his Blogger’s Roadmap training, I did tell him the goal of Marketing With Sergio was to create a paid internet marketing membership and just keep the blog as a traffic generator.

      So there’s a lot of things cooking right now that’s why I told you on Facebook to not worry about what I’m doing over here everything’s cool! ;-)

      Thanks again for the wonderful comment!

    • Jeevan Jacob John
    • October 29, 2013

    Good luck, Sergio ;)

    I do get your points on wanting to teach something. I started blogging as a hobby, but it later converted into a “job” – a job where I can teach others, while enjoying it.

    I regret not taking action earlier – not creating a product or offering a service. I plan not to make that mistake with my upcoming blog. Hopefully, everything will go well :)

    Look forward to seeing your future products (or whatever you have in your mind). Good luck with it :D

    1. Reply

      Hey Jeevan, even if blogging becomes a job for yourself, as long as it is something you enjoy doing I see absolutely zero problems with it.

      The problem comes when you’re trading your time for something that is not fulfilling.

      Thanks for stopping by and I look forward to see that new blog of yours man.

  3. Reply

    Hi Sergio,
    I understand exactly where you are coming from. I had someone ask me about Internet Marketing and when I stumbled over their question of “Yeah, but how do you make money…” I realized that I was off-track with what I was doing. That being said — I think you have something special here. I hope that when the dust settles (perhaps somewhere down the road) you can figure out a way to take this blog and turn it into the money-maker that you wanted it to be. Until then — I will look forward to seeing what you will be doing next.

    1. Reply

      Hey George, yeah man it’s money what we’re all after in the end but the idea is that you need to think on delivering value first and the money will follow next (or at least that’s the marketing cliché).

      I’ve seen this happening a lot, if I go over to a client and say “my websites start at $500” I’m going to be compared to other offers just on price and that’s the worst framing for an offer like that..

      Instead if I go over to a client and say “my websites are going to improve your earnings, help you close more sales because of the pre qualified prospects that we’re going to get with an email campaign and so and so…”

      Then in the end you say:

      “…my prices start at $1000”

      And you just PAUSE there (resist to say anything else even if you want to justify your “high” price)

      By the time your prospect heard the price either he (or she) is already sold just on the benefits alone because it’s an incredible deal and the price won’t be a barrier at all, you do need to have a great offer for this to work though.

      Something like this happened on this blog, I’m tired of the specific people saying “I already know how to do this and this and this and it’s not working for me.”

      It’s not working because they don’t do anything with the information they were given, they become exclusively information junkies and information watchers.

      I have literally and specifically said many times everywhere on my website, twitter, facebook, youtube, etcetera how to get a good domain, what things to avoid and yet I still keep receiving people that know me from years and they keep doing the most basic mistakes.

      Sometimes I don’t really know if they are just playing games or they just don’t want to do things right, that’s what is frustrating to me.

      I’m very near to just roll with it and adopt an attitude of “here’s the information you need, do whatever you want with it” and that would make me just another marketer of the bunch out there which is the last thing I want.

      Anyway, I’m ranting already (hence why I shouldn’t even be monitoring my site right now) I’m putting the latest technical details on my training, something that has to do with levels and clickbank and dealing with upsells, downsells, etc.

      About turning this site into a money maker you bet man, I know some people are watching closely this place and I will make it happen.

      I have literally less than one week and a half for my wedding then half a month traveling and then finally back on December so there’s not much I can do right now business wise with MWS but when I get back things are going to change drastically.

      Hope you are around to watch this unfold! ;-)

    • Sherman Smith
    • January 3, 2014

    Hey Sergio,

    Sometimes we inhibit ourselves because of the limited beliefs of our abilities and we unconsciously tie these beliefs to negative emotions. Yes we don’t want to mislead people and at the same time we don’t want to keep doing things for free. What I realize is that I must be aligned with myself, and with this in mind it would be easier for me to align myself with other people. If I’m willing to pay for the value that I learn and implemented, then why wouldn’t others pay for the value I give to them, and then they’ll do the same with others?

    We all got to eat and we all want to be successful. So why not keep this current going so that we can make this situation a win/win for all of us? I see that you’re going through a transition now although we just met, but I know you have to do the best for you with confidence. My brother, keep me posted on your ventures! I look forward to it!

    1. Reply

      Thanks my man, this definitely struck a nerve and that’s why I decided to write this article in the first place.

      Goind through a transition, that’s exactly what it is.

      I’ll definitely give you a shout at a later time Sherman, thanks for the very cool comment brother!

    • Gary Chesnut
    • January 10, 2014

    Awesome stuff Sergio!

    I love reading articles that get me fired up motivated! I’ve been working online all day and it’s 12:18am. I was getting tired but after reading this, I’m ready for another 5 or 6 hours.

    Your right about giving away free info and advice all the time. While it’s good to help people
    from time to time for free, eventually there needs to be a fee involved. After all, it’s a business
    we are running and not a charity.

    When it comes to product creation…that’s a great way to share your knowledge! I’m guessing
    you’ve been talking to John T. about that :)

    Congrats on getting married!!!

    1. Reply

      Hey Gary, really glad that this hit a home run with you my man!

      I’ve been learning lots from John Thornhill because after all I think I have bought around 10 different things from him lol he’s an awesome marketer.

      Thanks for stopping by and hope to hear from you soon my man, if I ever can help you with something just let me know!

      PS. Great job on your EVS review.

  4. Reply

    Hi Sergio,

    As far as I can see, your knowledge and willing to help in IM niche is surely enough to be exceptionally successful online. My advice is finding a life coach who will help you make it happen. You’re just a step away from a success you deserve.

    Best wishes,

    1. Reply

      Hey Roman, I can almost feel it now.

      Right now I’m working on the last technical bits of my training so we’ll see if it’s a success or if it flops in the next days.

      Whatever happens I want it to happen already.

      Thanks for the awesome comment and from stopping by man!

  5. Reply

    Hello Sergio,

    I enjoyed reading your post. Your domain name Marketing with Sergio has a great ring to it, is easy to remember, and you have already created a brand with it, so I would not toss it away too quickly.

    I understand what you mean about a person making a decision to do something new outside their comfort zone. That is the way we grow and learn, so kudos to you for making a change in direction with your career. I don’t see that as quitting….it could prove to be the best decision you ever made.

    I did the same when I joined John Thornhill’s partnership to success program, however in my case. only to discover during the process that I was much better at affiliate marketing and selling other people’s products than my own. Everyone is different.

    I agree with comments above suggesting that you keep this blog as a resource, or a home base, at least until your other website is build and filled with content.

    Mid last year, I changed my domain name on my existing site..but went through an ordeal with the site not working properly for a month because of all the redirection links, etc. so I do not recommend doing it that way. A clean break is better.

    Sergio, my best wishes for your success in 2014 and beyond. ~Jude


    1. Reply

      Hey Jude, (I loved how that sounds btw)

      Yeah, there’s no exact cookie-cutter formula to make everyone successful in the same way, particularly with Internet Marketing which is so vast.

      This article is from late October 2013 so yeah, I decided to keep it here although I do have different plans for it soon.

      Sorry to hear about your site’s linking problems but no, I wouldn’t move my content elsewhere, it was meant to be written here and it’ll stay right here as well.

      Thanks for your wonderful comment and time spent to write all this for me, I wish you nothing but huge success in 2014 as well and if I can contribute in any way just give me a shout!

      I really mean it, take care.

    • Adrienne
    • January 18, 2014

    Hey Sergio,

    I know that this is now considered an older post and topic for that matter because you’re now a married man and have created your first product.

    I agree about blogging and a lot of people will complain that they’re wasting their time just commenting and helping people but not making any money. You said so yourself when you answered your friends questions that in order to have success you have to have something to promote. Most people are afraid to take that next step so it’s no ones fault but their own. I’m included within that mix too although I do offer consulting and have been doing really well with that this past year.

    My product fell through as you already know but it will happen this year but on a smaller scale. I have to get it out there because that opens more doors for me just like you mentioned.

    I think being a giver and sharing what you know with your readers builds up that trust factor so it’s NEVER a waste of time. When you do get ready to promote your product they will be behind you my friend and if they’re not eager to buy what you have only because it’s not information they need they will support you by promoting it and trust me, we both know how important word of mouth really is.

    So good luck with moving forward and I have no doubt you’ll do fabulously with whatever direction you head.


    1. Reply

      Hey Adrienne, I’m pretty sure your first product will be fantastic and I have a gut feeling you will definitely be releasing it this 2014.

      I’m pretty sure you’ll have my back as soon as I have my training ready for the public and I appreciate that greatly!

      You can count on my support 100% for your product as well Adrienne, that’s a fact!

      Thanks a lot for stopping by and hope you already have some guidance on your upcoming new hosting company, take care and have a great start of week! ;-)

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