I Quit!

A few of my (non-related to Marketing) friends have been asking me where have I been or what have I been doing lately.

And the answer is fairly simple, I have been working online.

However, a few of my Internet Marketing friends, have also asked this same question and the answer is, I have been trying to leverage my online activities.

The reason I decided to call this article I Quit is because I really hate to admit this but I have been wasting a lot of time lately and I can’t think of any other solution but to just quit doing certain tasks like:

1. Do more of what brings results.

2. Do less of what wastes your time.

Sounds like a plan to me!

Let’s dive into this a little bit deeper…

Do More of What Brings Results

Results can be different for many people.

To me, it means sales, conversions, higher EPCs, subscribers, new business connections, stronger relationships, etc.

If you were to focus on making money online, then you need to have an offer (product, service, etc)

If you have an offer, you need to know how to market that (video review, e-mail campaign, PPC, etc)

In order to market an offer, you need to have the resources for it (targeted and responsive e-mail list, partner relationships, traffic on your site, etc)

And in order to have the resources, you need either time or money.

Makes sense?

What To Do If You Have TIME

If you have available time and you don’t have any money, then you can bring more results by doing it yourself:

  • Build your brand (logo creation, blog work, fan page, twitter presence, etc)
  • Build trust (blog posting, social media interaction, provide help in forums, etc)
  • Drive traffic (article marketing, backlink strategy, seo optimization, etc)
  • Get social (twitter, facebook, blog comments, etc)

What To Do If You Have MONEY

If you have money but you don’t have any available time, then you can outsource instead of doing it yourself, such as:

  • Your graphic work (logos, headers, banners, images, etc)
  • Your blog work (not the writing, I mean the looks)
  • Investing on traffic campaigns (ppc, solo ads, ad swaps, etc)

What To Do If You Have Time AND Money

I believe this is the best combination to have.

The only recommendation for this is that you pay for the things you’re not an expert and do the rest yourself.

How does that sound?

If you are trying the cheaper solutions first so you may save a few bucks here and there, be a smart cookie and DON’T.

You will hurt your business and that’s the last thing you want to do. I already did that stupid mistake myself, trying to save everywhere I could and I regret it like you have no idea.

All the time, money and… (did I say all the time already?) efforts, none of those things are coming back from that research.

The only positive thing about this, is that I can teach you this now because I actually WENT THROUGH IT MYSELF and I have my own conclusions about everything I researched and tested.

What To Do If You Don’t Have Time OR Money

Many of us (yes, myself included) don’t have enough time and don’t have enough money either, yikes! (maybe this is the main reason we’re learning about Internet Marketing?)

Well I have two words for you on this one: WORK SMART.

There are a gazillion plans for starting an online business out there on a budget and everyone seems to have their own formula for this and do you want to know what my thoughts are?

…are you ready?

There’s NO formula.

There’s NO step by step.

There’s NO One Size Fits All solution.

What worked for John, may not work for Anne.

It is the PEOPLE who make the systems work, not the other way around.

So if money is not available, then you have to work smart with every single cent you have.

And if you don’t have enough time, then you have to make the most out of every single second you have.


  • Checking on facebook 100 times a day.
  • Checking my twitter @ replies.
  • Checking my e-mail inbox 200 times a day (actually I have this thing open the whole time)
  • Doing massive blog hopping.
  • Reading every single e-mail I receive.
  • Watching every video I receive.
  • Attending every webinar I’m invited to.

Expect More…

  • Videos.
  • Reports.
  • How-To Guides.
  • Suggest me something?


This last week was chaotic for me.

I lost one of my main computers (the processor fried but my information is OK)

I also lost three full days doing something that was not under my control and it didn’t work out like I wanted.

But there were good things too!

I worked a lot on another site that is almost ready to launch and I finally got to buy the full StudioPress Themes for something I’m cooking (ssshh… it’s a secret!)

Just got some AMAZING news to get a brand new computer and I really want to say, I have never been more excited than this before.

I just really FOCUSED on what actually matters and I did a HUGE improvement on my to-do tasks.

So now it’s YOUR turn…

1. Are you quitting what is not working?

2. Is your focus bringing you the results you were expecting?

Talk soon, take care happy people! ;-)


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    • Martin
    • January 31, 2012

    Hey Sergio!
    Nice post. I have/had something in this vein planned for my blog. It was meant to lay emphasis on what I learnt so far online as well as to hammer in some points made by a JK from thehustlersnotebook.com . The thing is we are lets say easily swayed by the advice we receive ie comment on blogs, do this , do that, and we often forget WHY we are actually doing this.
    It might be to bring in more traffic, but does it WORK? Do people really come to your site when you comment everywhere ? Even then, this people who come to your site, do they make you money? [if your aim is to make money]? Do they help you achieve whatever goals you have?

    Its all good to do something, but doing ONLY what works by as you say quitting habits that dont work or have no ROI I think is the way forward!

    I must say I am guilty of the checking email-facebook-twitter like gazillion times a day! What I decided to use to solve this is, using tweetdeck as I get a notification whenever I get mentioned and hence I can reply immediately which has more impact than if left to later.

    In regards to checking my email constantly, i havent yet found something for that :)

    Meanwhile, great post!


    1. Reply

      Hey Martin,

      You make some interesting points here. If you can answer any of your own questions with a satisfying answer, then you’re doing everything right!

      Working towards a particular goal is the only way to actually accomplish it.

      1. Define (WHAT is the goal?)
      2. Plan (HOW are you going to do it?)
      3. Schedule (WHEN are you going to do it?)
      4. And Work (DO all the tiny tasks, ACHIEVE the main goal!)

      Nothing else.

      I also think that we should be able to work uninterrupted at least in short defined amounts of time (I need to work on this myself btw, hence why I wrote this article).

      Maybe you could try to test if you can be more productive without any type of interruption and then let us know your results?

      Thanks for commenting Martin and good luck with your SEO work. If you need anything else let me know! ;-)

    • Linda
    • January 31, 2012

    You sound just like me Sergio!!!

    I want to break those same habits – but it is sooooooooo not easy! I check my email every 5 seconds…and what for? It is a HABIT! I am on facebook and trying so hard to not play those games, but guess what I did today :( I did finally get back into giveaways again today – now to get some partners in hopes I can keep my product there – ha!

    I also was doing a lot of webinar watching and looking at all the other stuff people have out there and today I just felt so CONFUSED and LOST!! Probably because I am super tired, but on the other hand – I have an idea for a product but it is BIG and requires tons of hours…yet I see other people just putting their eBooks up and trying to make money that way – so do I start small or just go for the big one?

    My focus is just not there today at all, probably because I am TIRED….I have a habit of staying up really late, then I don’t get enough sleep and so then I am pretty much dead :(

    So, as you can see – not doing so great, but hoping tomorrow is better and I can continue to move forward.

    And glad to hear you aren’t QUITTING :)


    1. Reply

      Hey Linda,

      Welcome to the club!

      I don’t actually get confused by all the distinct advice I get from all of these people. My main concern is that I follow a LOT of people and I consume everything they publish.

      The problem with this is that all of these sites produce a LOT of content let’s say, twice a week.

      If I’m trying to keep up to date with all these sites, which constantly produce long articles, long videos, webinars, etc., it gets so insanely crazy that even if I spend my WHOLE day (from waking up until going to bed) trying to digest all that content I get nothing done of my own work.

      The only thing I’m going to do now, is to be highly selective with everything I do and I actually plan to blog a little bit further on how am I going to do this.

      I haven’t been publishing on twitter or facebook as much as I used to do it before. This is a direct result of what I’m testing out right now and I can tell you I am making some progress already.

      You need to plan a strategy and stick to it no matter what.

      If it is indeed, a bad habit, what you can do is trick yourself with rewards.

      If you get your main goal for the day done, then you can play for a little bit and only stick for one time on the day.

      Even if you trick yourself for rewards (assuming you don’t cheat) you wouldn’t believe of what you’re capable of!

      I am going to create a new challenge and I want to involve some people in it, I think it will be fun and we can all have each other to keep us accountable.

      Wait for it, I’m pretty sure you’ll like it!

      Thanks for your support and sharing your own bad habits, accepting we have a flaw somewhere, is the best thing to do in order to get rid of it!

      Take care and speak soon Linda.

      PS. Keep me posted on your next publication to Amazon too! ;-)

      PPS. I can’t quit now. Daniel Sumner said it best on his blog… “You are in too deep to get out now”.

    • Patrick Griffin
    • January 31, 2012

    Hey Sergio,

    I was really worried for a second there when I saw that you had written a blog post which was called “I Quit!” but, thankfully, I need not have done so.

    Instead I feel really good now because I have also managed to quit most of the things you have given up.

    I found I had been using FB far too much so now I only check it maybe once or twice a week and then I try and do so from my mobile phone so I am not inclined to stay on it for long periods of time.

    I think I have Twitter under control. I suspect I should actually visit a few more blogs than I do now and I am very choosy about the webinars I attend.

    Email is the one thing I have never been able to totally get to grips with. A lot of different people have given me the advice that emails should be checked maybe only once or twice a day…and then in the evening once you have done all your work for the day.

    Like you I have my email open all the time but, these days, I only read emails from people whose names I recognize and the majority of the emails I receive go straight in the bin.

    More videos, reports, and how to guides from you…I can’t wait for all that.

    I am sure you are working smart and I don’t think it will be too long before you start seeing great results flowing from the smart work you are doing.


    1. Reply

      Hey Patrick,

      Not going anywhere man, don’t worry and I know you have dominated facebook and twitter. How did you do it, did you just decided you were not going to check it that often and that was it?

      I honestly don’t think I spend too much time on those social media platforms, the only issue I have is I open them up DOZENS of times through the day and they actually distract me.

      I have an idea of doing small ‘blackouts’ but still not a formal plan yet, I will make some testings and see if I do become more productive or if I drive myself insane trying! haha

      Looks like you also have e-mail under control, man I envy you so much right now.

      Thank you for the interest on what to expect very soon from me. I guess I can’t avoid the unavoidable anymore right?

      Hope to comply with all the expectations. Thanks for coming by and sharing your own experiences with these attention-sucking platforms.

      Take care and speak soon.

      PS. Good luck on your new list building strategy, I’m pretty sure it’s going to rock! ;-)

        • Patrick Griffin
        • February 1, 2012

        Hi Sergio.

        Regarding FB and Twitter…what I did was pretty much what you said.

        For FB I just decided not to check it out often because it was taking too much time and I am never even attempted to reply to the hundreds of requests I have to play their online games!

        With Twitter I use one of those apps which pop up the latest Tweet on my screen….therefore if I see one I like (such as something from @ITSergioFelix or @JustinLedvina) then I check it out otherwise I just ignore it.

        This means I don’t have to constantly check Twitter each day like I used to. Yes I miss some Tweets when I am not at the computer but I am happy to accept that trade off to get more time to be productive.

        I know I still check email too frequently but we can’t break all our bad habits at once.


        1. Reply

          Thanks for the recommendation Patrick, however I don’t use any kind of smart phones (strange right?) but I’m definitely going to look a bit further into this.

          About breaking all our bad habits at once, man, I don’t think I can even break one single bad habit! haha But I’m sure going to try my best!

          Thanks for adding an extra to the conversation! ;-)

    • Cat Alexandra
    • January 31, 2012

    Hi Sergio,

    I think you made some huge points…and when I say huge, I mean H-U-G-E!

    It’s so easy in the online arena to be seduced with different things that feel like “good busy” but that really do nothing to further our cause. I know this firsthand because I have experienced this to be true as a newcomer blogger.

    The balance factor here is a delicate negotiation and we must be extremely mindful and do our best to be objective when we decide how we will spend our time. And you’re right, there’s no one-size-fits-all blanket to cover everyone’s unique bases. It’s kind of like learning to drive a stick shift. Someone can explain it to you, sure…but til you get that stick in your own hand and your foot on the clutch, you have no idea what it’s like to “feel” the balance and go with it.

    I had to de-clutterize for myself in order to get my juggle down. Starting with one or two balls in the air was where I had to start. Get a rhythm down and be able to do it with my eyes closed…then and only then did I find I was ready to add a new ball into the mix and then work to get my rhythm down.

    Great choice of topic and thanks for letting me share in the convo!

    Have a rockin week!
    Cat Alexandra

    1. Reply

      Hey Cat Alexandra (or should I call you Catherine?),

      I like your term ‘good busy’ or like some friend once said: “Being busy and being productive are not the same thing”.

      I am busy from the single moment I wake up until I go to bed but, am I also productive? Most of the times, I’m actually not. (I do get things done, but I’m pretty sure I could do a LOT more if I could focus like I should)

      You also mentioned another good point, balance.

      How much of this is enough? How much of that do I really need to do?

      There are plenty of time-sucking activities we need to do everyday and setting time limits on each activity is also part of the plan. This is something many of us take for granted, a big no-no.

      De-clutter, YES! We need to do this everywhere we can.

      Workplace, desktop, subscribed lists, programs, every single place we can get rid of the extra fluff. I have been getting rid of PLENTY of stuff myself these last days and I have to say I have a clearer state of mind.

      I want to write an article on this matter but that will have to wait.

      Thank you for stepping in and leaving us with a great comment. Hope you can be as productive as you can this week although it seems like you already nailed the concept, take care! ;-)

    • Jon Nastor
    • January 31, 2012

    Well said Serg!

    It is impossible to succeed without quitting the things that are not
    moving us towards our goals.

    Do just one thing every single day to move yourself closer to your goals
    and you will not believe where you end up even one month from today. But
    first you must quit doing something unnecessary.

    1. Reply

      Hey Jon,

      Welcome to the party man and yes, sometimes we focus on the things that don’t bring us any results. Funny how the mind works, doesn’t it?

      Thanks for stopping by and commenting, all the best!

  1. Reply

    What to expect? I would like to see you with a product actually. I am now convinced you have done enough of the things you quit to make a difference. Also after seeing the PDF you sent me earlier I would say you have a good grounding for it.

    So that’s what I would like to see from you Sergio, a nice free report/product on the side of your blog for list building. Seen as you are going to have some time on your hands :-D

    I have quit recently reading a lot of emails. My inbox has just been full of offer after offer and for me that’s what I find annoying. So I read what I need to now which saves time.

    I’m going with Patrick on FB and Twitter, I only ever check it via iPhone when I have nothing else on or a spare few minutes. However I could probably do with getting my FB page in order.

    I have also been listening to tons of podcasting and audio and researching people and methods rather than webinars and video. Today I purchased ‘Crush it’ audio by Gary Vaynerchuk which I am going to listen to as soon as I have finished here. (first full audio book purchase BTW)

    I am still in two minds about massive blog hopping? I know it can take up huge amounts if time. I have my favourites and the ones I like to read and post on, and I do feel I learn from them and contribute. I don’t think you can cut yourself off altogether Sergio, I think we all need to stay active socially. It’s just finding that balance.

    Looks like you have a plan :-D

    1. Reply

      Hey Dan,

      Thank you for your PDF comment man, it really rocks! (I think that’s actually the first PDF report I have ever written since I got started, crazy stuff…)

      Haha free time, I wish I had that! But you’re right, what I’m talking about here is exactly that, focusing on what matters and I’m going to prove this with actions.

      You also take care of facebook and twitter on your iPhone? Man, now I envy two different guys!

      I am definitely going to do something about that dreadful e-mail inbox hell in which I am currently sucked in, you can bet on that!

      About that Crush It audio book you just bought from Gary Vaynerchuk, a few different people have recommended that book WIDELY.

      Let me know how that goes, I’m pretty sure the content is awesome.

      Here’s again the same thing Cat pointed out, balance.

      I actually think I was doing a great job on twitter.

      With facebook is way different because I have befriended a lot of successful Internet Marketers so everyone just brags about how much money they made with x or y launch LOL

      I love commenting on other blogs, that’s exactly where my whole time goes to.

      I do have a plan, a very cool one actually and I will let everyone know about it on this same week.

      Thanks for stopping by and sharing your own thoughts on this matter as well as your recommendations.

      I know that you and Patrick are eager to see what the heck do I come up with (as in a report) so hopefully it’ll be something good! lol who knows?

      Take care and get well soon man.

      PS. Definitely NOT funny to be ill when we are trying to be productive! ;-)

    • Des
    • February 1, 2012

    Hey Sergio,

    I feel your pain here and agree totally. I did a blog post about this earlier in the month and i believe focus is the key.

    So many of us are going round from pillar to post without actually making a plan and executing it.

    Kudos to ya and I look forward to see what your results are.


    1. Reply

      Hey Des,

      You got that right man.

      Everyone’s content pillars are awesome these days but if we want to be able to create something for our audience, then we need to put a time constraint on our time-consuming tasks.

      About having a plan, I recently learnt that a fighter pilot never goes up without a mission to complete.

      You can check out some amazing stuff on Your Wing Man Blog written by Lt. Col. Rob “Waldo” Waldman.

      All the best and I look forward to see your results as well, take care and thanks for stopping by! ;-)

    • Adrienne
    • February 1, 2012

    You scared the hell out of me Sergio with your headline. Stop that!!! Dang… So happy to hear you aren’t quitting after all the hard work you’ve been putting in.

    You are so right though. I’m always hearing from people who aren’t achieving the results they want so when I ask them what they’re doing, I soon learn that like you mentioned, they are doing things that aren’t moving them toward their goal.

    A couple of weeks ago I called one of my teams members in the middle of the day to give her some updates and she confessed that she was playing some games on Facebook. She had missed her deadline to post her blog post so she just threw her hands up and started playing instead of doing the work that needed to be done.

    I can’t speak for everyone and I’m by no means perfect at this myself but I do what needs to be done and if and only if I have time left over, I will mess around with other things. Luckily for me, that’s not very often.

    Happy to hear that you are still working towards those goals and I’ll also be anxious to see what that project is. Can’t wait!

    Have a wonderful day Sergio!


    1. Reply

      Haha hey Adrienne, sorry I didn’t mean to scare you!

      I used to do that when I was a kid. When something went not as planned then I’d forget about it and say something like “aww screw this!” haha those times!

      Breaking a habit is not something easy to do, even if it’s just a FB game, I think the key is to hold us accountable with OTHER people in order to at least feel some public shame of failing.

      That has worked wonders for me and I’ll keep doing it until it’s needed.

      I’m glad you don’t have the bad habit and distraction problem and I know you’re insanely productive.

      Actually, your blog screams “productivity” all over the place so congrats for being aware of this!

      Thanks again for your support Adrienne and hopefully will be able to talk again soon, all the best! ;-)

      PS. Facebook games… have to stay away from them somehow… (I don’t play these btw)

  2. Reply


    You are so right, quitting can be good. There is simply so much to do online to be successful it is an absolute must that people streamline the process to be successful.

    One trick I use is to simply disconnect my internet when I am writing. That way there will be absolutely none of the little alerts (twitter/mail etc.) that pop up. Even if you don’t “view” these things, just having the pop-ups can break your concentration and throw you off stride.

    1. Reply

      Hey Steve my man!

      Dude, you are like the FOCUS’ GURU! I loved that idea of completely shutting off the Internet. I bet that will keep me accountable for sure and you’re right about alerts.

      People say they don’t get distracted but man, if your brain can pick a signal that’s not related to what you’re working on, you ARE getting distracted!

      Thanks for adding more to the conversation, speak soon bro! ;-)

      PS. Awesome job on Google Analytics, that article ROCKED.

    • Vernessa Taylor
    • February 1, 2012

    Well, Sergio, you’ve nailed it again. I’m with you all the way. Frankly, I advocate being a habitual quitter! (Not to be confused with being a perpetual loser.) LOL

    I can think of numerous times I’ve helped coaching clients kick something off the cliff. Time thiefs are meant to be met at the door and treated with hostility!

    Thumbs up buddy and I’m looking forward to your newest project.

    1. Reply

      Hey Vernessa,

      Long time no see!

      Habitual quitter… haha yeah, much better than perpetual loser indeed!

      I believe that the real problem about these time sucking activities, comes when people are unaware of this and they actually think that by being busy, they are also being productive.

      Glad to see you back on my blogs and thank you for jumping in the conversation.

      Speak soon and take good care Vernessa! ;-)

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  4. Reply

    Hi Sergio
    Good article. It’s incredible how easy it is to waste time online. The ‘I’ll just have a quick look at such and such’ approach so doesn’t work. There are so many other items that can catch your attention while checking that one thing I have gotten a lot better with email, I tend to shut it down now when writing, but there is still plenty of room for improvement in other areas. Of course, some days are better than others. When I have a crystal clear plan for the day I tend to just get stuck in and get things done but if I have a loose plan, then things can tend to go off track.

    It’s interesting where you mentioned ‘do more of what brings results’. This is totally true but the hard thing can sometimes be when the tasks you expect to bring results don’t and the ones that you thought wouldn’t amount to much turn out to be winners. Can take a while to figure out where best to spend your time and money.

    1. Reply

      Hey Thea,

      Thank you for jumping in and sharing your two cents.

      I definitely feel you, I always think “this will only take a few seconds” and then I find myself suckered into things that are completely unrelated to what I was doing in the beginning, it really is crazy.

      ‘Doing more of what brings results’ is not carved on stone, that’s the beauty of it.

      I remember doing some very relaxed review of a product I just bought and which I liked a lot (on another blog) and then I found out I had two affiliate sales later on that very same day.

      The funny thing is that my blog didn’t even had any traffic and I wasn’t attempting to make any sale from it!

      Adapting is key.

      Thanks for sharing your thoughts and welcome to the blog Thea. I really appreciate your time here, take care and have an awesome day! ;-)

    • Sire
    • February 4, 2012

    Like Patrick I was a little worried when I saw your heading Sergio. You shouldn’t do things like that to an old bloke like me, what with my poor old worn out heart and all :D

    I agree with what you had to say and I think quitting all those time wasting things you used to do to concentrate on what is important is a great step in the right direction.

    1. Reply

      Haha sorry Peter,

      Will be more careful with my headlines mate.

      And yes, I have found out to be a lot more productive by shutting social media completely off so I’ll be doing this a lot more.

      Thanks for stepping by and have an awesome weekend!

        • Sire
        • February 5, 2012

        Always glad to drop in Sergio. Just wish I could do it more often but this new job is taking up more time than I thought it would.

        1. Reply

          Hey Peter,

          Don’t worry about it mate, I know you already have a lot of work just maintaining all your other sites so just jump in whenever you have some spare time. Take care and have a great Sunday! ;-)

    • Alice
    • February 18, 2012

    At the moment I’m also wondering what I should do more and what I should do less of, marketing-wise. There are so many possibilites and I don’t want to waste my limited time being ineffective.

    1. Reply

      Hey Alice (or should I call you Anna?),

      I think the answer is pretty simple… Define what your goals are and do more of what brings you closer to achieve them and do less of what distracts you from progressing towards completing them.

      Just went to your site, your latest post is very good! I think you just got yourself a new reader.

      Thanks for stopping by and taking the time to comment, speak soon and have a great weekend! ;-)

        • Alice
        • February 19, 2012

        Thanks, Sergio! :) At the moment I’m working hard to figure out what brings me closer to my goals and what doesn’t. Actually it’s quite fun. I feel like a researcher…

        1. Reply

          Love your energy Alice and if it is fun, you already won half the battle!

          Keep it up and hope you have a great start of week ;-)

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