So… making money online what’s the secret?
A better question would be…
What does an Internet Marketing expert does different than an average marketing Joe who no matter how hard he tries, he still can’t figure out how to make a single dollar online?
I believe it has to do a lot with several factors.
And just to name a few:
- Hard work
- The Right Audience
This list can practically go on forever but let’s not over complicate stuff.
Let’s keep it simple…
You Have To Be Known, Likeable and Trustworthy
Have you heard about that saying that your prospects need to know, like and trust you BEFORE becoming a client of yours?
Now let’s get a little bit further than that because it actually takes a little bit more for this equation to work as we want it.
I know bloggers who are very well known, highly likeable and trustworthy as well, yet they are struggling like there’s no tomorrow to generate income because they lack an irresistible offer for their audience.
On the other hand, I know people with great products but a very shitty attitude and while they do make money, they could probably make a lot more if they were a little bit more likeable but hey, that’s their way of doing business, I’m not judging anyone.
Let’s Do A Little Bit Of Reverse Engineering
I’m going to set our most desired final goal first and then we’re going to reverse engineer that until we reach the point in which we are currently at right now.
But before I do that, I want you to know what’s my take on this so we can define who is the person making the most money online.
Note: This is what I have personally seen in my two and a half years observing how (theoretically speaking) an average Joe makes money online:
So I got started with free courses and basically refused to learn from anyone in particular (I didn’t know anyone that I could ask for advice or help anyway) so after several months of sleepless nights and reading every single thing I could on the subjects that interested me, one day I finally decided to hit that “buy now” button and entered my PayPal password for the first time.
After that, I found out about $1 trials, then very cheap warrior special offers (from the WarriorForum) and little by little I started losing the fear of investing in my knowledge until I finally reached the point of buying $497 courses and paying top dollars to be personally trained.
So here comes the important question now…
What’s the Easiest and Fastest Way to Make some Serious Money Online?
In my personal point of view, this would be coaching.
You can make some serious coin if you can come up with must-have services such as autoresponders, video players, hosting equipment, graphic design software, etc., but this is in no way easy, not cheap and definitely not fast.
I still believe the fastest way to massive profits is through coaching and I don’t mean Internet Marketing Coaching, it can be coaching in any niche as long as you have great knowledge about it or a huge interest on a very specific niche.
I see this all the time in Facebook: “Hey I have one open slot for coaching because blah blah blah” and people react to these updates (they buy their way in!) and I’m not talking about some easy investments, I’m talking about high ticket entries such as:
- $10,000 and yes… even
Af first I was like well, what the heck is going on here? But then I understood, as long as there is someone willing to pay you, then why not?
Note 1: Obviously, there is some ninja marketing tactics going on in order to successfully be able to sell these kind of seats but that’s beyond the scope of this article.
Note 2: I strongly believe my final goal is within personal coaching but you can have a completely different goal from mine, that’s completely fine.
I’m still going to keep up with the Personal Coaching example just to keep things simple.
Personal Coaching: How Do You Get There?
Well first of all, you have to have some stuff in place such as previous experience, results, testimonials, income proof, etc.
And the only way to get all of that, is to start making waves with a product of your own or a service, depending on what area you are most interested in.
So let’s pretend you do very well at driving traffic, you write awesome articles, you are likeable and you are a very hard working person but still, you’re not making any money (yet).
Having said that, what do we need to focus on now… Make those first sales right?
And how do you do that… Remember what I told you above… Be known, likeable and trustworthy?
Well, to keep up doing even more reverse engineering on this, you need to put yourself out there first.
And I don’t mean write a gazillion of blog posts and get all crazy on twitter and facebook, what I mean is you have to figure out how to be KNOWN.
The fastest way to meet a person is not through written words or through pictures, is through LIVE interaction.
And by live interaction I mean putting yourself on VIDEO.
Just in case you are not agreeing with me right now, I want you to answer this very simple question:
Pick any five (alive) marketers that you like a LOT, ready?
Question: Can you tell me what their voices sound like?
You may have chosen some book authors and may have never heard them speak before but in all honesty, I know exactly what my top five marketers sound like, dress like, their gestures, everything.
Because of video.
Since we want to engineer and mold our brand ourselves, chances are, we may never write something like Think And Grow Rich or maybe we will but I like to keep things simple and I don’t even consider myself a writer so everything else, is still pushing me towards video.
Taking Video Marketing To The Extreme
Something that I want to take out of the way is that I like to teach by example.
And chances are you already have a blog by now (if you don’t, that’s perfectly fine since Youtube is FREE anyway) and I wanted to share all this information with you before I did it on my blog.
The idea is to do this together, it will be way more fun and we can share our results later!
Also the premise of this, is that if you’re a perfect nobody right now or feel like you’re not engaging your audience that much, you could add video everywhere on your site and acquire that almost instant feeling of people knowing you.
It will be your job to become likeable (you dont’ have to try though, just be yourself!) and if you are really passionate about what you’re doing, the trust factor will come almost right away with just a few videos.
Take a good look at my site and you’ll see it’s pretty much empty.
The About Me page is a bit boring and doesn’t says that much about me.
There are pictures from me everywhere on the blog roll but again, a picture doesn’t really tell your audience who you really are.
And there are some videos scattered throughout my blog posts but maybe not that many either.
In my book, this doesn’t cut it yet.
We have to have a LOT more exposure on video so whenever someone visits us for the first time, they will be tempted to watch AT LEAST one of your videos, probably one sitting on the sidebar and/or on your About Me page so make sure you have something good in place!
Note: By “good” I don’t mean something fancy, just be as natural as you can get.
Attempting to be someone you are not on video is only going to backfire on what we want to accomplish here.
Increase Your Visitor Curiosity With Video “Hooks”
You can see the sidebar does have an embedded latest video that I included yesterday. I did this as a way to build some buzz to today’s update.
The “Building Buzz” Video
And since I am going to change that video to something else, you can watch the video down below just so you have a reference of what I mean by building buzz.
How To Achieve The Know, Like & Trust Factor The Fastest Way
Okay, so we have already identified a really good way to make a LOT of money online and what we can do NOW in order to reach that desired position of selling coaching or higher priced information products.
Note: Even if you don’t want to become a coach, you can still achieve trust factors that will go through the roof using video this way.
Now all we have to do, is take action upon a plan right?
So here’s the plan guys…
You are going to need a few must-have videos on your site:
About Me Page Video
I would say one video on your About Me page would be killer.
Make it as long as needed to present who you are, why you have built your site for and what are your plans for the future.
But, also remember that this will be your presentation card so don’t push it either, try to keep it as short and engaging as possible.
This can be the shortest video you have ever made and probably the easiest one to make too.
It will be just you introducing yourself, greeting your visitor and maybe thanking them for checking out your content.
This would be the perfect opportunity to include a call to action at the end like “Oh and if you don’t want to miss any of my updates, don’t forget to subscribe down below”.
Once again, do not push it though.
People subscribe because their interest on your content (or freebie) is peaked, not because you tell them to.
Resources Page Video
If you have a Resources page, I would probably throw another video there too.
Have you ever seen the disclaimers on those pages?
“I only promote services that I use myself” or “my recommendations are always backed up by my own experiences”, “I will make a tiny commission if you decide to buy through my links”, etc.
These disclaimers are meant to raise trust and what better way of building trust than speaking live on video about WHY are you recommending those resources in the first place?
If you are lying about it, this is going to be seen from a mile away but if you are completely genuine about what you say on that video, it is going to build almost instant trust on you and your recommendations.
These are great when you want to promote something new you just bought.
Even if you are not an expert using the software or service, you just have to talk about what you understand so far, what you like about it and what you want to get out of it.
Come as natural as you can.
It is the same for internet marketing training, coaching courses, everything.
A big no-no would be to just record a video with music and nobody speaking, that’s like the lamest kind of videos out there and it will probably hurt your credibility.
Never… EVER, do that.
Special Offers & Bonuses Videos
These convert like gangbusters because people can see right through your eyes if you’re being sneaky or if you are being genuine about your offers and bonuses.
Recording these kind of videos is what is actually going to set the pace for you to start learning how to be a video based marketer.
And whenever you need to create sales pages or specials for your own products, everything will come to you as second nature so this one is really a win-win situation.
List Building Videos
These are the videos you would normally put inside a landing/squeeze page.
Whether the video plays or not (some marketers like to use the “fake video” image to build even more curiosity) these are generally really short informal videos.
You just tell people what they can expect once they enter their details and always say something like “Just enter your name and e-mail so I know where to send your [freebie here]”.
That right there is a ninja marketing tactic in order to drop down the barrier of “if this is free, why can’t he just give me the information here instead?”
Well, because we need to know where to send the information first Sherlock! (you’re on a squeeze page after all, remember… see what I just did there?)
Thank You Page Videos
You normally see this type of videos just after you bought something (and some marketers don’t even bother to do them, shame on them!)
I love this type of videos because they give a sensation of fluidness in the sales and/or list building funnel.
Just imagine this scenario:
You land on a squeeze page and there is some dude telling you what he is going to teach you “on the other side”.
You sign up, confirm and voilá, there’s this dude again telling you “hey thanks a lot for confirming, here are your free downloads and I’ll talk to you soon so you have time to digest the information”.
You obviously get excited, want to consume the information and now you’re even expecting to hear from this guy again very soon!
If the information is top notch and you keep receiving even more cool stuff from this person, what do you think you’re going to do, when he hits you with a “no brainer” offer?
Chances are, you are going to become a customer and all of this was originated from a landing page and a short video.
Can you see the power of this already?
Building Your Authority Videos
These videos are actual training.
Whether is just a “talking head” video, a slide presentation or using a screencast to show how to do something on your computer, this is as near as it gets to actually creating your first information product.
But what these type of videos do more than anything else, is build your authority.
Remember, you want to be seen as the expert at something and if you already managed to get someone all the way to reach this point, chances are you are very close to start making some real serious money online.
Blog Post Videos
These are regular videos embedded in your blog posts and are meant to build your credibility.
You may talk about something in particular, maybe you like to rant or want to express a feeling.
These are the actual type of videos that can be informal, don’t need much preparation or editing work and what actually makes your visitor feel that they know you.
Never underestimate the power of these type of videos and the more you can use them, the better.
Again, just keep them short since people don’t have the attention spans they used to have before and try to come up with something unique that brands you.
It can be an opening, a closing, a funny phrase, just think of something but don’t worry if you don’t have anything right now, that can be further developed down the road.
Optional: Youtube Welcome Video
Creating this video is more for video marketers who actually use Youtube as one of their main sources of income or who make strong use of Youtube in their business.
You create a video introducing yourself, you explain what your channel is about and what people can expect from you there.
It’ll be in their choice if they want to subscribe to your channel or not but the main focus here should be in that as soon as somebody lands on your channel for the first time, they instantly know what you’re about.
You’ll get extra branding and positioning points if you took the time to configure your channel with your blog’s colors, pictures and stuff.
What Do You Need To Get Started
The basics would be a video camera (flipcam, phone, webcam, etc) and a microphone.
While I do recommend to have a decent microphone, it’s okay to use the mic on your video camera if that’s all you have or you can also get a cheap headset from Logitech or Microsoft.
Crappy video won’t be perceived too bad as long as the audio is great but great video with bad audio quality will be perceived as useless and a complete waste of time (and it can probably hurt your brand even before you have a brand so avoid doing this at all costs).
You are going to need to have a great mindset, attitude and genuinely look forward to do this.
Otherwise, you’ll get frustrated and are going to end up thinking maybe internet marketing is not for you.
Even worse, you can probably just read this big article I’ve been writing for hours, only to not take action at all and continue to chase money in every way you can.
But I don’t want to put any negative thoughts in your head, you are currently on the Marketing With Sergio site and on this place, we are all about getting the job done no matter how hard it is!
Last but not least, you are going to need to have a plan in place.
Don’t Get Overwhelmed, Just Get Going
I already mentioned most uses and where you can get the most out of your videos, the key here is to just lay out a plan that you think you can follow up and stick to it.
Probably the easiest video you can get started with, is the greeting video for the sidebar.
If you manage to do that one, then you can definitely go for the video in your about me page or your resources page.
Then you can go for a quick, straight to the point video in a landing page!
It doesn’t matter if you’re only making the video for the landing page and the freebie is just a report or a book.
The important bit here is you getting started doing videos and implementing them in your daily activities (if possible).
The harder one would be to create a series of videos that teach something and load them up in your autoresponder.
Your final goal is to create all the videos I mentioned, have at least one squeeze page in place, a thank you video for it and a video that demonstrates or teaches something you are good at (the content).
These are some links that can be very useful and are highly related to this video experiment, you should be aware that some of them are affiliate links.
- E-mail marketing: Aweber ($1 month trial)
Squeeze Page Building
- Sales & Squeeze Pages: OptimizePress (wordpress theme)
- Live Feedback For Your Squeeze Page: Sweeva (free to join, upgrades available)
- Traffic Exchanges & Safelist Training: Click Track Profit (free to join, upgrades available)
- Recommended Safelist 1: Listnerds (free to join, upgrades available)
- Recommended Safelist 2: ListViral (free to join, upgrades available)
- The Obvious Free Solution: YouTube (needs a gmail account)
- Link Cloaking & Tracking Software: Trck.me (free 30 day trial)
- Camtasia (PC): http://www.techsmith.com/camtasia.html
- ScreenFlow (Mac): http://www.telestream.net/screenflow/
- Blue Snowball USB Microphone: Buy on Amazon | Review
- Blue Yeti USB Microphone (Silver Edition): Buy on Amazon
If you are unsure about this, I will be doing all this video marketing stuff myself in the following days, from the most basic video to the full blown up video series so you can get a good idea of what I’m trying to achieve.
I wouldn’t wait until I showcase my work so you can get started though, the sooner you start experimenting with this, the better because failing forward gives you more experience than being a passive type of marketer and just assume stuff instead of going through the real experience.
Hope you found this useful, it took me a long time to write this up and if you managed to get all the way down here without skimming, then you’re a real trooper, thank you!
I will be talking to you again very soon and good luck with your video creation endeavours!
Remember, if you have any questions just let me know in the comment thread.
The only “stupid” question is the one that is not asked, cheers!