Hey my friend,

This is a very video-ish update because it has not one but two videos!

On the first video I’m trying to show you a really cool video service that is FREE to use and that if used wisely, can give you a lot of clout with your audience.

On the second video, I am showing you a FREE time-limited offer for creating your first heatmap.

But before we dive any further, let me tell you how I nearly killed myself yesterday.

I Got High On Coffee

Have in mind that I don’t want to make a big deal out of this.

I also don’t want this to be the focus of this article either but I still want you to know about it so are you ready?

Let’s party on then!

I’m not your average IT guy and by this I mean I don’t like:

  • comics
  • manga
  • anime
  • gaming
  • gadgets
  • cubicles
  • rat racing
  • low salary wages
  • high stressful jobs
  • coffee
  • and many other things

But, did you notice I also said coffee?

Well, I have been working like a maniac for the past days, being this last Monday and Tuesday just beyond crazy.

I figured out that if I drank a lot of coffee I would be able to keep my productivity levels through the roof.

And I did.

But I also paid a high price dealing with the consequences.

I’ll let you know what happened in a second…

Being Super Productive

Even though I have used Optimize Press before I don’t consider myself an expert using it.

This past Monday I finished setting up my full membership site, took care of all the minor mistakes and dealt with a few minor CSS tweaks.

Yesterday, I started toying around with WishList Member found out I had a few security breaches compromised which I also fixed and last but not least, I created a full JV Blog on Optimize Press from scratch that has the same feeling as the main membership site.

Talk about brand continuity.

How Many Cups Of Coffee By Now?

So by now, I still have a TON of things to do and all of a sudden I start feeling dizzy.

I noticed one of my legs was jumping a lot (like when you are anxious) and I just couldn’t stop it even though I was well aware of it.

My heart rate started climbing and I immediately said to myself “shit… I think I drank too much coffee…”

I got up and walked to the kitchen, I had some water, ate a boiled egg, then some chips.

Then I was basically eating whatever I could get my hands on because I started getting really desperate with the situation.

When I saw the trash can I saw about 5 or 6 sugar bags plus  I used regular sugar in the morning so I was thinking I probably had about 10 cups of coffee on the whole day.

Okay, Where’s That Panic Button?

Needless to say, I’m not an expert when it comes to panic attacks but I knew there was a big chance I was going to experiment some turbulence ahead.

And I did.

I got back to my computer and started a Spreecast show.

For those of you that may not have a clue of what this is, it’s a free live video streaming service in which you can just talk to an audience, share links, take questions, you basically can interact with whoever decides to show up at your show.

The idea was to not feel alone and to talk to somebody (I live alone and it was very late to call my girlfriend) but I didn’t make the show live.

For some reason the idea of me having a heart attack live on camera wasn’t very appealing and I din’t want to traumatize anyone so I started broadcasting for myself.

The Spreecast Show

You can watch what I recorded here.

I don’t look that concerned but believe me, I was.

I tried to talk about my settings but the only thing I was really thinking in my head was some sort of an instant song I made up, it went something like this:

“Please don’t die, let’s stay alive, because staying alive is good and fun, I’m getting married this year and I’m about to be an uncle for the first time too so I don’t want to traumatize anyone, let’s be alive, because people are meant to die but I still haven’t done anything with my life, so please don’t die because dying is not so cool, etc, etc…”

It was catchy but it was definitely a WTF moment as well.

Action Taker: Create an Spreecast Account and follow me here.

What Are Heatmaps?

A heatmap is basically a map that tracks visitors behaviours (clicks, scrolls, mouse hovers, etc) and you can use this on anything web based.

(technically speaking, a heatmap can include anything that’s being displayed on a monitor so it’s not just for web based systems, it’s a general usability tool)

I created a video to show you how this works on a live environment, how you can get a FREE lifetime account that includes:

  • tracking to one page (you can switch the page anytime, even to another domain)
  • click-action heatmaps for the first 5000 visitors to your site per month

Heatmap Live Video Action

I took action as soon as I saw this offer so I registered my free account yesterday.

And after seeing that it actually works, I decided to share this great offer with you so check the video out and see what is all this about.

[youtuber youtube=’http://www.youtube.com/watch?v=Fg9oopm31DY’]

Is this neat or what?

Heatmap Usages

Have you seen how people use the mouse pointer to read?

I don’t use it myself and I’m not saying you use it either but there’s a big chunk of people that actually do this.

With that said, if people are not hovering over your ads (much less clicking on them) then it’s time to tweak your site my friend.

The same applies for a squeeze page, just think about all the different sections:

  • benefits
  • features
  • fake video image (do people click there or not?)

What about long landing pages?

  • Do people scroll slowly or do they just jump all the way down?
  • How about those guarantee offers, do they even read them?

Do you have a membership site full of offers?

You may be tracking links but you don’t know exactly what people are looking at.

With a heatmap, you can see if people were about to click on something but they didn’t.

Maybe you need to do better graphics, change colors or layout schemes and obtain that desired click?

As you can see you can track and tweak anything you want, is all up to you.

Of course this is not an exact science, we can assume a few things based on heatmap historical data and the more you use this feature, the better you’ll be able to understand and interpret it.

Conclusion

I will NEVER drink coffee again or if I do, I’ll stick to one coffee a day assuming I do not drink this on a daily basis.

There’s a two-step action taking  for you today.

1. Action Takers Only: Create a Spreecast Account and follow me.

It’s cool, it’s hip, it’s trendy and it works (besides you need an active account there so you can watch my shows anyway).

2. Hardcore Action Takers Only: Grab your FREE lifetime account (offer already expired, you can still grab a free trial though) so you can get started using heatmaps today.

http://www.crazyegg.com

If you have any problems installing the heatmap in your site, just let me know and I’ll help you out.

In the meantime, take care and don’t drink too much coffee, I know I won’t!

Sergio

PS. I’m creating the affiliate resources and materials today for my wordpress training and hopefully sales page will be ready today as well.


Sergio Felix
Sergio Felix

Hi, I’m Sergio Felix, founder of Marketing With Sergio. I work full time as a digital marketing expert for the retail industry managing a team of experts in departments of SEO, SEM, front-end web development and conversion rate optimisation and in my spare time I love conducting offline digital marketing workshops and teaching other entrepreneurs how to build and maintain business oriented websites with WordPress. I’m highly passionate about blogging, writing, music, jogging, entrepreneurship and personal development.