Before I can tell you anything about mentors, gurus and flying solo analogies on your Internet Marketing experiences, I want to let you know a little bit of my background with Online Marketing, not much, just a tad.

First of all, I am still learning everything I can (do we ever stop?) and each day that goes by, does NOT goes by without me learning something new.

Whether is a new cool blog I find, a new strategy to apply, a new guru e-mail list to join… err, no, scratch that last one.

Whatever it is, I focus on not letting one single day go without learning something new.

Simple, right?

Getting Started Online

So fast forward, I started my Internet Marketing adventure a little bit more than one year ago.

I was normally flying solo or in other words, doing my own thing without any direct advice:

  • researching like crazy
  • hopping from program to program
  • joining a new thing every week
  • trying to understand “bizops” (business opportunities)
  • buying businesses in-a-box
  • thinking I was ‘networking’ by adding unknown people to Facebook
  • And a million more etc’s.

All sort of crazy stuff you can imagine.

And God, I was so naive.

Natural Born Researcher

The good thing is (or bad, depending how you want to see it) I was doing all this because I wanted to live the experience myself.

If somebody told me: “hey Sergio, don’t join any PTCs (paid to click programs) they are a waste of time”.

I’d say: “Great! Then I must know why now!”.

And I would immediately direct myself to join as much PTCs as I could find out for myself.

So basically, I was a self concious idiot I guess.

I wasted time, money, way too many nights without sleeping but the best of all, I gained experience.

In the end, that was all that mattered to me, living the experience.

Learning From Those You Respect And Admire

Have you seen the latest trends where a very young kid (mostly a teen) earns thousands of dollars because he figured out how to sell an eBook on ClickBank that got viral and then on his next product, his sales copy starts something like this:

…get out of your dreaded 9 to 5 sorry ass J.O.B., life is not meant to be lived like that, tell your boss to go to hell, etc, etc

Now, don’t get me wrong…

I really like to get a reality check once in a while to get things going and I CAN take the advice of any kid if he brings something new to the table.

But (and it’s a big “but”) I can’t take that kind of advice from a kid who doesn’t even knows how to properly wipe his ass yet (pardon my french).

I understand that maybe is just a sales copy but reading something like that when I know in advance that this kid doesn’t even knows what school or college or university or getting a PhD is like,  is a no-play for me.

The corporate world has all of these pointers and then some more:

You have to be…

  • dealing with a a very unprepared boss
  • dealing with useless working partners
  • dealing with angry clients
  • dealing with users who shouldn’t be users in the first place
  • dealing with clueless managers
  • having general frustrations for plenty of reasons
  • And the list goes on, and on, and on for eternity.

Before you start building a negative thought about my past experiences from this list, I need to tell you that I have LOVED each and every one of my prior jobs as I happen to love everything I do with computers.

What I dislike is the system, the under payments, never having vacations, etc.

So to close this one up, if a kid wants to teach me how to play World of Warcraft please by any means, do so! (although I’m far from a gamer)

Even if he wants to teach me how he managed to get that eBook viral, YES, bring it on, I’m all ears! :)

But if he wants to teach me about corporate world experiences then we already started on the wrong foot.

Do A Reality Check

If you have been following what I’m doing on this site, you’d remember that I’m finally overcoming my fears to being on camera.

I don’t think of this by looking at the sky and screaming with open arms: “I’m cuuuuuuuuuuuureeeed!“.

I still think there’s a long way to go but I’m certainly not on square one anymore.

Another quick bump in my imaginary Fast Forward button and we end up sitting somewhere and thinking:

what have I done so far with Internet Marketing?”

I found out that yeah, I may know a few things now but I never did anything with that knowledge or at least not in the past.

In other words, I wasn’t taking any actions.

So one day (not long ago) I got mad at myself.

I mean like CRAZY mad.

And I thought, okay… I’m afraid of recording myself on camera but if I don’t do it some day, then all this time, all the relationships, all the promises, all is going to go directly to the sewer.

Simple as that.

There are people that believe in me and I know they can’t wait for my success forever.

Note: Please tell me that you ARE aware that the people that are currently supporting you, are NOT going to wait for you forever either.

I know I wouldn’t because I have to work with the workers.

Basically, all you need to do, is go from the “I will do… blah blah” to the “I’m doing this NOW“.

I was in the first group.

Always saying I will do this, then do that, I will succeed one way or another, forever planning, I just knew about studying and nothing else, all that communication noise, false promises to myself because in the end, I knew I was going to do SOMETHING, I just didn’t have a plan nor I knew WHEN I was going to actually make that something happen either.

Doesn’t sounds like a great plan after all right?

And I feel a bit embarrased from it but that’s exactly what happened.

I can’t go back in time and change my past.

Be Like Water

Just like Bruce Lee said: “water adapts“.

Be dynamic, if something is wrong on your online business, find out what it is and fix it.

If it’s not broken, then find out how to make it better.

If it’s already better, then find out how to make it perfect!

There will ALWAYS be something YOU can improve.

This applies to everything.

Take Action

I can now, proudly say, I’m in the second group.

I’m in the “I’m doing this NOW” group.

Not tomorrow, not later, not on the weekend, not next year, not until I have a better computer, not until I have this or that service, no my friend, now as in… NOW.

This should be something you should be doing too by the way.

The only thing it can happen is to make you grow and that is something good.

People will notice and great things will start to happen.

They WILL happen to you too, if and only if… YOU make it happen.

It’s not going to happen on its own, you know?

Differences Between a Guru, a Mentor and Flying Solo

Just for the sake of writing something related to the title of this post which is Getting a Mentor, Gurus and Flying Solo.

The main differences are:

A guru is usually…

  • someone who already knows everything (according to them)
  • who teaches in very high levels (they create lower level gurus maybe?)
  • they usually call themselves “gurus” (which is kind of funny)
  • and normally not that loved in the marketing community (unless you’re one of them!)
A mentor is normally…
  • someone mortal like you or me
  • who has walked the path
  • that has invested time, money, efforts, etc
  • already has seen the light at the end of the tunnel
  • charges you an investment to show you the quick way avoiding all their mistakes
  • a great person to learn from
  • introduces yourself to the succesful marketing bandwagon
  • many more
And flying solo is…
  • what I have been doing since I got started
  • finding all the right information for yourself
  • asking for advice to whoever wants to give it to you
  • being pulled in many directions
  • having doubts about everything since advice seems confusing at times
  • having everything in order but not knowing how to actually connect the dots (my main problem)
  • and many more that you are or may be already familiar with

Getting My First Mentor

First of all, I need to tell you that you CAN succeed online without a mentor.

It can only take you longer or not, or it can also maybe never happen for you.

I know that sounds harsh but we need to keep it real and I can’t give you any false promises, sorry.

But keep reading and you’ll see how you can have high expectations.

After conquering my fears to video creation, getting mad at myself for being scared and for wanting to try everything for myself and still be spending thousands of dollars online without actually going somewhere, I finally took a choice…

And to know more about it, you’ll have to watch this video I shot for you only a few days ago, enjoy!

Getting a Mentor or Flying Solo Video


As with everything I do, everyone is entitled to have their own opinion.

I am willing to create a much bigger challenge for myself now and be willing to publish it here for you to follow along, that, if you become interested of course!

Comments, suggestions, tips or just saying “Hi” (this is currently a Do-Follow blog) are all welcome!

Take care, enjoy life, talk soon!


PS. I was going to include a picture of me in the beginning but I think that Master Yoda is WAY cooler! ;-)

P.P.S. I’m probably the worst motivator ever on earth but writing these kind of posts, actually motivate ME so I hope you don’t mind!

Sergio Felix
Sergio Felix

Hi, I'm Sergio Felix, founder of Marketing With Sergio. I work full time as a digital marketing expert for the retail industry managing a team of experts in departments of SEO, SEM, front-end web development and conversion rate optimisation and in my spare time I love conducting offline digital marketing workshops and teaching other entrepreneurs how to build and maintain business oriented websites with WordPress. I'm highly passionate about blogging, writing, music, jogging, entrepreneurship and personal development.