If you are the proud owner of a little piece of the Internet…

Be that a website, a blog, a squeeze page (hint!) whatever it is, you should always be tracking your website analytics no matter what.

There’s no excuse for not checking your website traffic stats and let me tell you why…

You can’t improve what you can’t measure.

Simple as that.

I know it sounds logical but if nobody tells you about it, you might not know this so let’s dive in and let me show you how to do website tracking like I do it myself.

Understanding Traffic On A Website

For ease of explanation, let’s picture this quick scenario in which you have just created a blog.

You’ve just published your first posts and now you need some eyeballs on your blog so people can check out what your content is about.

The first thing you are told to do is to start driving traffic on the web.

You can use social media platforms such as twitter and facebook since they open the virality door for your content through Facebook shares and Retweets.

Then if you’re really committed to drive traffic, you’ll want to start using Youtube videos too (Google loves Youtube since it’s just Big G in the form of videos).

And last (but definitely not least important) you need to find other blogs on your same niche and start writing comments on those places.

Tip: Always try to find blogs that are below and above your knowledge level so you can learn from others but also spread what you know, this will always be rewarded!

So now that you know what traffic is, you need to understand what web analysis is.

What Is Web Analysis?

All those website visitors that land on your site now, it’s called web traffic and they generate web traffic data that you can analyze at a later time using a script designed exclusively for web tracking.

Getting back to our blog example above…

You have just started receiving comments already and guess what, you have no idea where all these people are coming from.

Sure enough, if you commented on John Doe’s site and then you received a John Doe’s comment, you know exactly where that came from.

But what happens when you receive a comment from a person that has a blog you have never even visited or heard about before?

No clue unless, you have a script for web traffic analytics and that’s exactly where Getclicky comes in!

What Is Clicky?

Note: their domain name is getclicky but apparently the company name’s just Clicky.

So having that out of the way, Clicky was designed as a web analytics tool that provides real time analytics, website stats and website traffic analytics in a web 2.0 format.

This allows you to fine point your campaigns by working more on the ones that are bringing more results (more traffic) and modifying those that are not delivering as expected.

There are many tasks you can improve when you have your web traffic analytics data down such as:

  • EPCs (earnings per click)
  • Upsells conversion
  • New subscribers
  • Video plays

If you noticed I said upsells conversion is because GetClicky also allows you to do split-testing as well, a highly used feature by every marketer that sells his/her own products.

To sum this up, you can literally tweak everything as long as it’s measurable.

All in all, Getclicky is so robust and has so many features, that it would practically take a LOT to cover just in one blog post so I created this video to give you a quick hands-on overview of the basic usage.

Clicky Video Tour

It’s a lenghty video but I do cover in detail a few things.

[youtube]http://www.youtube.com/watch?v=n45vU5CD-F8[/youtube]

Clicky Premium Features

getclicky premium features
getclicky premium features

These are all the premium features contained in Clicky.

Important: The starter plan ($4.99/month) does NOT include HTTPS, Sub-users, Goals, Campaigns, Search rankings and Twitter.

Those are only available for Pro plans and above.

Clicky Price Plans

Getclicky is FREE for tracking one website (minus the premium features) so pick your website wisely.
getclicky price plans

Clicky Forums & Blog

If you need any help or are having any problems, there’s a forum were you can get all your questions asked.

Have suggestions or requests? Say so in the forum!

I don’t normally visit the blog but there are updates every now and then, of course you can check all of these out if needed.

getclicky forums and blog
getclicky forums and blog

Clicky Touch

If you’re an Apple fan, you can check out your stats with self refreshing data on the iPad, iPhone and even on the iPod touch!

Remember that Clicky gives you real-time analytics such as active users on your site, bounce rates, average session times and something I find very cool… an overall comparison percentage versus this time yesterday (you can check out this on the video I recorded).

clickytouch
clickytouch

Clicky Mobile Web App

If you own a smartphone with a WebKit-based browser (iPhone, Android, WebOS, Symbian, etc) you can check a mobile version of Clicky that mimics the look and feel of a native application on your phone.

I can’t tell you how this actually works since I own a dumbphone right now (long boring story about not losing my head over technology).

clicky mobile web app
clicky mobile web app

ClickyChrome for Google Chrome

If you use Google Chrome as your web browser (I highly recommend it) then you can also take advantage of this ClickyChrome extension.

I normally use many Google Chrome extensions and they save a lot of time so this could be something worth taking a look for you.

clicky for chrome
clicky for chrome

iGoogle Widget

I’ll be brutally honest with you on this one… I’m not too comfortable displaying that much information about my site.

clicky igoogle widget
clicky igoogle widget

But you don’t have to if you don’t want to.

I’m using this widget here that shows very basic data and it embeds already with your affiliate link.

I’ll remove the widget later since I have other things planned for my sidebar but do not think I have the widget sidebar there to brag… actually there’s nothing to brag about with those numbers! LOL

marketing with sergio traffic stats
marketing with sergio traffic stats

GetClicky WordPress Plugin

What this plugin does is integrate your Clicky tracking code into your wordpress site and optionally the Clicky.me short URL service into your blog.

  • Option to ignore admins.
  • Option to store names of commenters.
  • Option to disable the use of cookies.
  • Option to track posts & pages as goals and assign a revenue to that page or post.
  • An overview of your site’s statistics on your dashboard.
  • Easily add outbound link pattern matching for affiliate links etc.
  • Adds a small stats indicator of visitors in the last 48 to the WordPress toolbar.

Click here to download

Note: You need a Clicky Pro Account to make this work.

getclicky wordpress plugin
getclicky wordpress plugin

Clicky By Yoast

The Getclicky wordpress plugin was rewritten by Joost de Valk.

clicky by yoast
clicky by yoast

In case you don’t know this, Joost de Valk is same developer of one of the most robust SEO plugins for wordpress: WordPress SEO by Yoast

There is even more stuff about Clicky but you better check them out for yourself! ;-)

Get Clicky Here

Are you ready to give Getclicky a whirl?

If so, you can get it here: Clicky Web Analytics

You can also click on any of the images about Clicky above to check them out.

To keep this transparent you should know that this website (Marketing With Sergio) is a marketing blog and I use affiliate links where I can BUT I only recommend top notch stuff.

I do not promote everything I buy.

This is one of those things I believe everyone (who is serious enough about marketing) should at least try it out.

Conclusion

I use Clicky (Pro account) on a daily basis to view website traffic and check out my site analytics.

Google Analytics (in my opinion) didn’t have a very good graphic user interface (GUI) they have been improving a lot but I still believe Clicky is way more uncluttered and easier to check out anything you need right away.

You can try the free option (limited to one site) and if you really love it and want to use it on the rest of your sites (I did) then you have the option to upgrade with absolute no hassle.

If you have any questions about the service just let me know in the comments area.

Signing off…

Sergio “The Tracker” Felix


Sergio Felix
Sergio Felix

Hi, I'm Sergio Felix, founder of Marketing With Sergio. I work full time as a digital marketing expert for the retail industry managing a team of experts in departments of SEO, SEM, front-end web development and conversion rate optimisation and in my spare time I love conducting offline digital marketing workshops and teaching other entrepreneurs how to build and maintain business oriented websites with WordPress. I'm highly passionate about blogging, writing, music, jogging, entrepreneurship and personal development.