Never break a promise.

I told you yesterday I was going to speak about a niche site and here it is.

You need to watch the video in order for you to understand what the heck am I talking about though.

So without any further ado, here’s the video!

The Video


By now you should have a really good understanding of what I am going for and even though I have more niche sites to share with you, I want to focus on this one for now.

The Domain

The name of the site I’m going to build, is Guitarra VIP.

Nobody looks out for that term so my domain is not going to get any google love but I’m okay with that.

Anyway, I have been using Market Samurai to see what the most searched keywords are in relation to ‘guitarra’.

I am doing the same research on places like Amazon, eBay, YouTube, etc.

But I don’t want to jump ahead of time either.

Be Different

By now, the only thing I want you to focus on, resides on two things only:

  1. Expertise
  2. Likeability

These are some clues:

  • What are you an expert in?
  • Do you have any hobbies?
  • Are you likeable?
  • Are you fun?

Nobody loves a dull person so if you think you may be boring, you might actually have to step up your game and be more awesome (I’m serious).

You don’t have to wear any stupid lenses like I did on my video though… but you’ll certainly need to have a stronger and more confident voice tone, do what you do best and share it with the world.

Back to the guitar niche site.

Guitarra VIP

So far it has Optimize Press in the background and nothing else.

I want you to go and check it out for yourself.

I’m going to keep OP there but I’m going to install a WordPress Premium theme on top of it so I can get some decent SEO rankings.

I’ll use OP for building the actual paid training course under a subdomain but for now, that’s irrelevant.

When To Monetize It?

Oh by the way, I’m not focusing on money right now.

I want to make it a site that people can feel welcome. A site that should be shareable and a site that gives tremendous value.

The monetization will follow really soon though.

(Besides asking for money is looking desperate and that’s a big turn off. Instead, portrait as you don’t care about it. You WILL get more money like this.)

Enough is Enough

I don’t want to post a super big post on all the things I’m planning to do because I want you to do the same as I’m doing it here, so this is all for now.

I want you to sit back, relax, have a beer and think about what in the world people actually love you for.

And make that your niche site.

Don’t worry about the keywords though.

Be Awesome

If you are an amazing person, people are going to find you no matter what.

Leave the keyword crap for the SEO nerds, it’s not really worth it for you.

Focus on being an amazing dude (or dudette) and the rest will just find its way.

Your Job

Please check out Guitarra VIP right now.

I’m not asking you to just click on it.

I just want you to check that it is a current empty site and nothing else.

I’m uploading the new theme tomorrow, doing the configuration and even posting stuff there for new visitors, I want you to check that it is a current empty site.

And Your Assignment For Today

Just baby steps for now ok?

Decide what you are a rockstar at, and make that as your niche site.

If you are going to give me any “buts” or “I can’t” kind of justifications for not starting a zero BS site, don’t even waste my time.

The world is full of under achievers, we don’t need any more on this place.

So take care and if you are actually willing to start something that matters but don’t know how to do something, TELL me and I will personally help you.


Take care, have fun and be awesome.

Every. Single. Day.


Sergio Felix
Sergio Felix

Hi, I'm Sergio Felix, founder of Marketing With Sergio. I work full time as a digital marketing expert for the retail industry managing a team of experts in departments of SEO, SEM, front-end web development and conversion rate optimisation and in my spare time I love conducting offline digital marketing workshops and teaching other entrepreneurs how to build and maintain business oriented websites with WordPress. I'm highly passionate about blogging, writing, music, jogging, entrepreneurship and personal development.