About a week ago, I was telling you how YOU can build a 30K a month offline consulting business without having an IT degree.

We talked about:

  • general tips
  • do’s and dont’s
  • pros and cons
  • defined a three-model price structure
  • and I even asked you to let me know what you were struggling with on this area

I needed your feedback so I could answer more questions and even though we didn’t have a huge response, I think we have enough material to work out something cool anyway so I want to thank you all for that! ;-)

And last but not least, you can read the follow up post for my 30K a Month Plan, in which I show you how YOU can make $1,500 USD with WordPress consulting and I also show you a youtube video about it.

Okay that’s about it for the introduction, let’s roll our sleeves now.

Your Feedback (Problems)

I compiled a list of problems from one of the previous posts here but I’m just going to tackle the price structure problems for today.

I just want you to understand what’s the general feeling about doing something like offline consulting and here’s what I found:

  • sounds scary
  • can’t deal with strangers face to face
  • not crazy about selling services to unknown people
  • what if you don’t meet their needs
  • dealing with your client’s problems
  • time consuming
  • struggling on how to price your services (what to charge for what)
  • can’t train other people
  • people won’t hire your blog’s services

Have An Entrepreneurial Mindset

I don’t want to lecture you on things like having the right mindset because the internet is already full of that information.

The fact of the matter is that you DO need to reboot your brain in order to be able to pull this offline marketing thing off (or anything else, really).

Here are some success killers:

  • fear
  • insecurity
  • over thinking
  • excuses
  • and lack of knowledge

From this list the only thing I don’t have a problem with, is lack of knowledge.

If you become knowledgeable, everything else goes away. You can’t fear something you’re an expert at or feel insecure about something you’re so good at. I can’t say much about over thinking and making up excuses though, either you do make things happen or you don’t.

If you already have the right mindset and just need the knowledge to make some progress happen, let’s go!

Understanding Consulting Services Fees

You also need to stop thinking what the costs used to be for creating a website.

Here’s a fun scenario for you…

The cost of a website WordPress-based to you, may be just:

  • a domain
  • a hosting account
  • your fees

To a company it might involve:

  • an expert website developer with credentials, testimonials and portfolio
  • projected work hours
  • platforms and software required
  • project planning talks
  • assigning a project manager for site rollout
  • revisions/modifications management system
  • cloud based system for delivery of written (printables) and digital how-to’s
  • maintenance plan and cron (jobs) programming
  • coder availability and operations manager (further planning for growth)
  • ease of migration to other platforms
  • database replication
  • database integration with third party systems
  • security best practices
  • And on and on and on…

Actually, the list can be quite bigger than all that garbled text you’ve just read.

Do you still think that a company with these requirements for their website would feel happy and confident to work with you, if you told them you can do their website for $100.00 USD + $110 USD that includes domain and hosting for one year…

And for a whopping total of $210.00 USD ?

They would be confused as hell about it and chances are, that when you are being explained these requirements, you would say something like “oooookay, I’m definitely not the person you’re looking for”.

See what I mean?

My point with this, is that you NEED to be aware how valuable your knowledge actually is, feel confident about it and sell exactly what YOU know right now.

Nothing more, nothing less.

Don’t Try To Be a Consulting Ninja

When I was a kid, an uncle of mine who is very successful with his businesses was giving me a lesson on being a great entrepreneur.

It was about never showing a weak point to a prospect and he started creating this imaginary scenario for me. (He used to sell filters for gas pumps as a living)

A guy comes to my office and says he’s interested in the gas pump filters I’m selling but he also wants a custom tank created for his gas powered trucks. He asks me if I can do that.

I reply “Of course I can. As soon as I close today, I’ll go to my personal library, call my engineers and put them to work on that, I’ll call you back as soon as I have something for you.

I was in shock and I promptly asked my uncle: “You have ENGINEERS working for you?” He laughed and said “Of course not!

So I asked about the library and he replied “No library either but see how easy you were sold on my potential?

Even though I was sold on that and it may have sound like a good teaching, that’s the LAST thing you want to do with offline consulting.

If you’re not 100% sure you can do a particular thing, say you don’t offer that at the moment.

Don’t get in trouble for a few bucks because dealing with a pissed off client when you’re just getting started can be quite an experience not to say it can also make your stress levels go through the roof and that’s not what we’re after here.

But don’t get scared either, if you have an exact, precise price structure in which you can base your services on and apply your own terms of services to, you’ll be just fine!

Price Structure For WordPress Consulting

WordPress consulting is just a fancy name to creating a website using WordPress and providing help, that’s it.

Let’s divide every task so we can price each activity accordingly and then we create some fancy packages which include certain individual activities, so you don’t have to explain ANY of this to your clients.

These are special add-ons:

  • Additional section $97.00 USD
  • Google Analytics $47.00 USD
  • Google Maps $67.00 USD
  • Social Media Integration $47.00 USD
  • E-mail Marketing Form Setup Installation $47.00 USD
  • Video Integration $19.00 USD (per video)
  • Minor modification $27.00 USD

These are on-request only (because it is very hard to put a price tag to something you can’t measure):

  • Photography on location
  • Text editing/correction/proofreading
  • Graphic Design
  • Photo retouching
  • Logo artwork
  • E-mail Marketing Automatic Campaign
  • E-mail Broadcasts

WordPress Consulting Packages

Note: To be able to make use of any special add-on or on-request actions, you need to have an active package.

That way I’m not getting new clients that are taking my time in exchange of just a few bucks. And I can focus on getting great clients that want to work fully with me instead.

So I created three packages.

You can use one single package or any combination of two, three or even more but remember that with too many choices, chances are your visitor is not going to pick any and leave, so stay simple.

My examples in my post about WordPress consulting were:

  • silver
  • bronze
  • gold

But you can use any combination you want for yours, here’s a good foundation list:

  • starter
  • basic
  • advanced
  • professional
  • ultimate

So now that you have decided how many packages you need and properly named them, let’s put some price tags on them:

Bronze ($497.00 USD)

  • domain name register and administration (per year)
  • basic hosting account (per year)
  • home page
  • 2 sections
  • 2 e-mail accounts
  • contact form

Silver ($799.00 USD)

  • domain name register and administration (per year)
  • standard hosting account (per year)
  • home page
  • up to 5 sections (contact form if needed)
  • 5 e-mail accounts
  • contact form
  • google analytics
  • social media integration

Gold: ($1,497.00 USD)

  • domain name register and administration (per year)
  • professional hosting account (per year)
  • home page
  • up to 7 sections
  • 10 e-mail accounts (can be extended on request)
  • contact form
  • google analytics
  • google maps
  • social media integration
  • static on-page video integration
  • content management system access (CMS)
  • one hour on-location consulting (can be recorded)
  • Special discounted prizes for further add-ons

Quick Recap

We’ve just decided on how many packages we need.

We named our packages.

We built our packages accordingly (you can add or take away as you see best)

We divided our special add-ons and on-requests.

We set prices to packages and special features as well.

Conclusion

I want to wrap up this article right here because it is getting way too long but there’s a LOT more to this.

I want to deliver all the information about offline WordPress consulting on small informative chunks so you don’t have to fecth the information in a huge article when you need it.

One final word and I REALLY want you to read it, don’t skim through it please.

Adrienne and Patrick both mentioned how difficult is to close a sale with somebody online.

I agree with them 100%.

Now that you know these starting points for prizes, do you think I would have a chance against you if you offered to do the same for FREE?

You could condition your client to use your affiliate links for hosting, e-mail marketing services and premium plugins and I would have absolutely NO chance at all in competing against that.

The beauty of this, is I’m not competing against that.

Just go where the fish are. That’s outside of the internet!

If it still sounds a little scary, you can start with a small business from a close friend, a relative, a neighbor, the options are endless.

But (and it’s a big one) don’t make the mistake of jumping on them and offer all of this because you’re just going to scare them away.

Stay put for more ninja tricks on closing the sale without even visiting your prospects or getting out of your house.

Let me know if you have any questions in the comments area and remember, those are VERY low prices out there but those are prices that work for me here in Mexico.

You can still charge a little bit more than that or even lower yours, do as you think it’s best.

Sergio

PS. I didn’t clarify much what was what on purpose because I need your feedback, so give it to me! ;-)


Sergio Felix
Sergio Felix

Hi, I’m Sergio Felix, founder of Marketing With Sergio. I work full time as a digital marketing expert for the retail industry managing a team of experts in departments of SEO, SEM, front-end web development and conversion rate optimisation and in my spare time I love conducting offline digital marketing workshops and teaching other entrepreneurs how to build and maintain business oriented websites with WordPress. I’m highly passionate about blogging, writing, music, jogging, entrepreneurship and personal development.