Hey there, long time no see right?

Well I have many reasons for not updating the blog as often as I normally do and one of the biggest reasons is that I’m in product creation mode.

That and a $2000 dollars weekend project I just did last weekend.

So to not waste anyone’s time let’s just get down right to it.

The Entrepreneur Mindset

I’ve never considered myself an entrepreneur and if I’m dead honest with you, I really suck at closing down projects.

I always get the lowest cut, the worse share, etc.

This time that wasn’t the case though.

After reading a book from Jay Abraham’s called “Getting Everything You Can Out Of All You’ve Got” (I wrote about it on the running a half marathon with four weeks of training post) my mindset completely changed.

And no, I’m not promoting the book nor trying to make a commission, I’m telling you about it so you can read it too (you can get it for free if you sign up to his site) I actually bought the damn book and I’m glad I did.

getting everything you can out of all you've got jay abraham book

So like I was saying, I have never been an entrepreneur myself and something happened when I started reading that book…

Suddenly I actually saw VALUE in what I have to offer and mixing that book with Tim Ferris’s Four Hour Work Week there’s a lot that has been changed in my mindset lately.

I don’t let anyone push me around anymore like it used to be and proof of that is that I just made two thousand dollars on this last weekend with a stupid simple offline gig.

This is what actually happened…

The $2K Offline Project

Somebody got in touch with me, told me they needed a lot of CDs and DVDs to be burnt and asked me if I could do it.

I did this once not long ago (I think I actually wrote about it here but can’t remember) and it was literally a pain in the ass.

I was stuck burning CDs like a maniac for days and the return of investment was very low so I asked for further details and made my proposal (a very cheap one mind you).

I said $2 per CD, $3 per DVD, return of burnt material in a couple of days.

At first they hesitated but then they agreed because I said if they didn’t like my terms then there was no deal, simple as that.

The Details

So this was 20 persons, that needed 20 CDs and 20 DVDs each, that’s 400 CDs and 400 DVDs in total.

How the heck do you burn such amount of optical media with one burner, without going crazy and with such a short period of time?

Simple answer, you don’t.

You think outside the box and that’s exactly what I did.

The Duplication Tower

duplication tower

This practically saved my life or well… made this project happen to not exaggerate things.

After a lot of research I came up with duplication towers and after going back and forth with some sellers on an eBay sister’s company, I finally found out I could get one in my local shop for about $500 they could hand me the thing the next day.

I hesitated for about 10 minutes… given that $500 was all that I had and I still owe some stuff on my credit cards so I just said fuck it, let’s do it.

After a little simple math, what could I possibly lose, just $500?

Would you leave $2000 usd on the table if you only had to invest $500? I know I wouldn’t!

But I still had that little damn evil in my ear saying “dude… you only have $500 what the heck are you doing, save it!”

But I didn’t listen, I picked up the phone, ordered the duplication tower and I was all set.

Had ZERO money but a weekend project ready to go.

I had to borrow a little bit of extra cash to order the CDs and DVDs, as well as the envelopes I was going to use and I was ready for my burning journey!

Burn, Baby Burn!

So the tower arrived, I had no idea at all of how the heck did it work, it didn’t came with a manual so I had to google for some advice and after some minor settings I started burning stuff right away.

2k project cds
I started like this…

My tower has nine bays, it uses one for the controller and one as a master so that leaves up to 7 burners.

In other words, I can burn up to 7 CDs/DVDs in just one go.

So I started burning one, two, three… man, it was never ending and it was also a little bit chaotic to tell you the truth but I finally managed to finish in about two and a half days.

2k project final product
And this is what I ended up with. (17 pictured here out of 20)

Pretty cool huh?

The Duplication Tower Demo Video

[youtuber youtube=’http://www.youtube.com/watch?v=u9z5Ar3HOFQ’]
Easy peasy right!

The Outcome

I’ve haven’t been paid all the amount yet but only because these people just went on a holiday.

The duplication rack already paid itself and after three more payments all the materials required will be paid as well, after that, it’s all profits.

I obviously ended up with a device I’m definitely going to use, particularly because in Mexico you can STILL sell information products and it’s a complete untapped market for internet marketing.

The idea is to come up with a very basic model on which I would be selling training via my own DVDs and books (all printed materials)  and after publishing some stuff on the same concepts on Amazon (in Spanish) I’m pretty sure I’ll become an authority on the IM niche for the Latin American community.

The Poor Dad’s Mindset

If I wanted to hold on tight to those measley $500 I wouldn’t have made this awesome connection with this client, I wouldn’t have this tower, I wouldn’t have made these profits and I would even had a lot less money right now I think.

That’s why it is VERY important that you have the right attitude and mindset.

You can think you are doing good because you are working and everything but if you never take risks, you never really go at it, you’ll never know what your full potential can be.


Like I said in the beginning of this post, I’m nothing close to being an entrepreneur but when you start reading so much stuff on succeeding in life and you start really believing in what you are capable of doing and take action, you just can’t fail.

Take it from me, I’m an underachiever and I made this possible so if I can do it, you can do it as well.

The $2k weekend project is just an example for you, I’m not suggesting you go and buy one of these duplication towers, what you have to learn here is that whenever you see an opportunity, grab it by the damn neck and don’t ask any “what if” questions, just go for it and take your best shot.

Sometimes that’s all you’ve got.

Your Feedback

I would LOVE to know what your take is on this and tell me in the comments area if you ever struggled when you were in the process of shifting your mindset to a more successful entrepreneur.

Take care and speak soon,


Sergio Felix
Sergio Felix

Hi, I'm Sergio Felix, founder of Marketing With Sergio. I work full time as a digital marketing expert for the retail industry managing a team of experts in departments of SEO, SEM, front-end web development and conversion rate optimisation and in my spare time I love conducting offline digital marketing workshops and teaching other entrepreneurs how to build and maintain business oriented websites with WordPress. I'm highly passionate about blogging, writing, music, jogging, entrepreneurship and personal development.