Give Credit Where It’s Due…

I know, I know…

It’s not a sexy headline but who cares?

The reality is that internet marketing is full of people who are just trying to make a buck out of you but you can also find a few hidden gems here and there if you look really hard.

Today I want to talk about my friend Norma Rickman.

Sales Copywriter

I first found out about Norma with an SEO training she created as she happens to know a LOT about it and after befriending her on FB I found out she had a wicked sense of humor as well and we had a few friends in common too.

To make a long story short, she recently helped me out create a sales page which turned out to be amazing.

So I decided to record a thank you video for her and knowing in advance she’s not comfortable on camera, I challenged her to make me a video response.

And this is what happened…

Video For Norma Rickman

Until here, everything was normal as usual but then this happened…

Video Response From Norma Rickman

The video that made my DAY today!


To be perfectly honest with you, I didn’t think Norma was going to do the video.

She totally surprised me because not only she did record a video… but it also was a very cool one!

You can pay any amounts to all the mentors in the world but when you start connecting with people in this level, you do not even need to touch your wallet to get them to help you out.

The moral of this short story is that you should nurture friendships because you never know when somebody out there can give you a helping hand.

You can check out Norma at or give her a shout via Facebook here:

Thanks again Norma! ;-)


About The Author

Sergio Felix

Hi, I’m Sergio Felix, founder of Marketing With Sergio. I work full time as a digital marketing expert for the retail industry managing a team of experts in departments of SEO, SEM, front-end web development and conversion rate optimisation and in my spare time I love conducting offline digital marketing workshops and teaching other entrepreneurs how to build and maintain business oriented websites with WordPress. I’m highly passionate about blogging, writing, music, jogging, entrepreneurship and personal development.


  • Nick Grimshawe

    Reply Reply October 18, 2013

    Great post Sergio, and I really enjoyed the videos. You continue to do interesting and different things that not only stand out…but make you outstanding.

    I look forward to future posts.


    • Sergio Félix

      Reply Reply October 18, 2013

      Thank you for stopping by and watching the videos Nick.

      I wasn’t aware you talked about me on one of your articles, thanks a lot man and yes, this training will definitely help you become a WP rockstar! ;-)

  • Andrew Stark

    Reply Reply October 19, 2013

    Hi Sergio,

    Awesome to hear that you’re investing money with a top copywriter. As ever you’re clearly heading in the right direction and we’re all waiting to become WP rockstars…


    • Sergio Félix

      Reply Reply October 21, 2013

      Hey Andrew, I think it’s the smartest thing to do man, let the pros do their thing and we can focus on our own strenghts.

      Thank you for stopping by and still being interested in my training after all this time!

  • Theodore Nwangene

    Reply Reply October 22, 2013

    Really awesome Sergio,
    Like i always tell people, the best investment anyone can make in life is human investment and, Norma just proved that once again.

    You know, i quite agree with you that we should always try to nurture relationships, no one knows where help will come from tomorrow.

    Its a pleasure to know about her too because, i might as well need her service soon :).

    Thanks for sharing Sergio, hope everything is working well for you.

    • Sergio Félix

      Reply Reply October 22, 2013

      Hey Theodore, in the beginning I thought knowledge was everything but I was clearly wrong… relationships are simply awesome man!

      Thanks for stopping by and hope you’re having a great day. ;-)

  • Adrienne

    Reply Reply October 24, 2013

    And that my friend Sergio is why we should all build relationships online. We never know who will reach out to help us in our time of need or who we can learn from. I’m constantly in awe of all the tremendous people who continuously help me as well and I’m forever grateful of their ongoing generosity.

    Norma sounds like a wonderful person and good for you for enticing her to do that video. She looked really comfortable and I hope she’ll do more.

    Thanks for sharing her with us and Norma, if you’re reading this, congratulations and it’s a pleasure to meet you. Any friend of Sergio’s is a friend of mine.

    You both have an awesome day.


    • Sergio Félix

      Reply Reply October 25, 2013

      Couldn’t have said it better myself Adrienne and who better to say this than the “Engagement Superstar” herself!

      Norma rocks on SEO and copywriting and I definitely feel blessed to be able to count with her not only as the professional she is but also as my friend.

      I knew her from her work with Adsense when I first got started but I never thought I would become a friend of her so it was one of those cases where you kind of meet your idol I guess haha

      Thank you for stopping by and leaving a wonderful comment, I’m pretty sure Norma will appreciate your words as well.

      Take care and have an awesome weekend! ;-)

  • Dan Black

    Reply Reply October 25, 2013

    Thanks for letting us know about her, I’ll keep her in mind. Good for you for giving credit to those who deserve it.

  • Cararta

    Reply Reply October 29, 2013

    Nice Sergio,

    I missed this one, what a shame.

    I’m glad you found someone you know to help with your Sales Page Copy writing,
    it is so important!

    Keep up the Positive Flow!


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